- Automotive TV Spending Drops 12.9% In January
Marketing Daily, Tanya Gazdik - Wednesday, February 21, 2024
Automakers opened their wallets for NFL action, spending 17 times more ...
- Happy Holidays...To Me
Mediapsssst, Richard Whitman - Friday, December 15, 2023
A new holiday shopping trends report from Stagwell's Harris Poll finds near ...
- Data Shows Consumers Plan To Cut Holiday Spending
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 21, 2023
Welcome to the unpredictability that lies ahead during the holiday weekend. It ...
- Epsilon: A Quarter of Consumers Expect To Spend More This Holiday Season
Mediapsssst, Richard Whitman - Wednesday, November 1, 2023
The Publicis data company also found in a recent survey that 5 ...
- Millennials, Social, Streaming Will Drive Holiday Spending: Survey
MediaDailyNews, Karlene Lukovitz - Friday, September 22, 2023
Thirty-seven percent of millennials have used an on-screen QR code to ma ...
- Amazon 'Spend Less' Message For Back-To-School Ads Is A Sign Of The Times
Performance Marketing Insider, Laurie Sullivan - Monday, July 17, 2023
Amazon on Monday debuted its 2023 back-to-school campaign starring actor Randall Par ...
- Study: Who's Splurging On What Items?
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 11, 2023
Consumers are splurging on some items, but not all. Knowing who's spendi ...
- Shopping Trends Report Shows Change In Spending Behavior In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
Wildfire Systems, a fintech platform that powers reward programs, and research fi ...
- American Express Looks To Expand Program With Seasonal Offers
Performance Marketing Insider, Laurie Sullivan - Monday, June 19, 2023
American Express continues to build out its Amex Offers program by providi ...
- U.S. Households Likely Can Support Spending As Economy Slows
Research Intelligencer, Robert Williams - Monday, May 8, 2023
Many middle-income consumers have a savings buffer to help withstand a possib ...
- Gen Z Is Still Spending Despite Economic Fears, Email Is King In U.S., U.K.
Email Marketing Daily, Ray Schultz - Thursday, April 20, 2023
Over half of U.S. consumers are reducing their discretionary spending, and so ...
- Consumer Video Streaming Spend Down 23% Since 2021
Digital News Daily, Karlene Lukovitz - Wednesday, April 5, 2023
Still, 87% of internet households have at least one streaming service, a ...
- Many Consumers Have Side Jobs To Make Ends Meet
Research Intelligencer, Robert Williams - Thursday, March 30, 2023
About a quarter of U.S. consumers have a second job, while 1 ...
- Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down
Digital News Daily, Karlene Lukovitz - Thursday, March 16, 2023
Cutbacks in part reflect the need to offset rising natural disaster cos ...
- U.S. Consumer Video Services Spend To Drop 8% By 2027
Digital News Daily, Karlene Lukovitz - Tuesday, March 7, 2023
Norway will actually overtake the U.S. in per-household spend by 2025, projec ...
- Email And SMS Saw Tepid Growth In 2022, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, January 19, 2023
Email and SMS growth was far behind that of CTV, digital vide ...
- Original Content Spending Growth Forecast To Slump In 2023
Video Insider, Karlene Lukovitz - Tuesday, January 3, 2023
Although SVODs' global content spend is projected to rise 8%, spend f ...
- The Great Cutback: Most Consumers Are Reducing Their Spending
Email Insider, Ray Schultz - Thursday, December 29, 2022
Consumers are concerned about inflation and other threats, but are still enjoyi ...
- Consumers Are Anxious This Holiday Season, And Are Spending Less, Study Finds
Email Marketing Daily, Ray Schultz - Monday, December 19, 2022
Many consumers will be working or at least checking work emails, Afl ...
- Consumer App Spending Down in Q3, Despite Record Downloads
Digital News Daily, Karlene Lukovitz - Thursday, October 20, 2022
Spending is seeing some leveling off from its pandemic-driven boost, although ...
- Consumers Rethinking The Holidays - Here's What It Means For Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 17, 2022
Brands and retailers need to understand what consumers consider non-negotiable, what they' ...
- Consumers Are 'Trading Down,' Buying Less, Commerce Signals Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 12, 2022
Commerce Signals, a TransUnion Company, released data on Friday analyzing how inflati ...
- Patient-Centered Creative
The MediaPost Cases, Lisa Singer - Tuesday, August 23, 2022
Thinking more like a patient than a clinician opens a marketer's imaginati ...
- Walmart Takes Financial Hit
Around the Net In Brand Marketing, Tanya Gazdik - Friday, July 29, 2022
Surging prices for food and fuel are prompting customers to cut ba ...
- Viewers Stay Loyal To In-Home Entertainment As Inflation Surges
Research Intelligencer, - Wednesday, July 20, 2022
Pandemic-related behavior has been cemented amidst rising prices and ongoing concerns ov ...
- Americans Spend More On Gaming Than Streaming -- Or Health And Fitness
Mobile Insider, Karlene Lukovitz - Thursday, June 2, 2022
Survey finds Americans spend nearly $1,000 per year on gaming, on averag ...
- Mother's Day Performance Lifts All Boats, Including CPCs, Conversion Rates
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 4, 2022
Bryan Cano, director of media strategy at StitcherAds, said that by analyzi ...
- Rising Prices Are Most Likely To Crimp Dining, Entertainment Budgets
Research Intelligencer, - Tuesday, May 3, 2022
Almost half of consumers said they'll cut back on restaurant dining ...
- Martech Counterpunch: Brands Shift Spending In Response To Privacy Changes
Email Insider, Ray Schultz - Wednesday, April 20, 2022
Salesforce finds that fewer than half of companies are now confident ...
- Amazon Paid Clicks Identify These Real-World Trends
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 20, 2022
Helium 10 identified consumer spending habits by analyzing paid clicks on specif ...