- U.S. Households Likely Can Support Spending As Economy Slows
Research Intelligencer, Robert Williams - Monday, May 8, 2023
Many middle-income consumers have a savings buffer to help withstand a possib ...
- Gen Z Is Still Spending Despite Economic Fears, Email Is King In U.S., U.K.
Email Marketing Daily, Ray Schultz - Thursday, April 20, 2023
Over half of U.S. consumers are reducing their discretionary spending, and so ...
- Consumer Video Streaming Spend Down 23% Since 2021
Digital News Daily, Karlene Lukovitz - Wednesday, April 5, 2023
Still, 87% of internet households have at least one streaming service, a ...
- Many Consumers Have Side Jobs To Make Ends Meet
Research Intelligencer, Robert Williams - Thursday, March 30, 2023
About a quarter of U.S. consumers have a second job, while 1 ...
- Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down
Digital News Daily, Karlene Lukovitz - Thursday, March 16, 2023
Cutbacks in part reflect the need to offset rising natural disaster cos ...
- U.S. Consumer Video Services Spend To Drop 8% By 2027
Digital News Daily, Karlene Lukovitz - Tuesday, March 7, 2023
Norway will actually overtake the U.S. in per-household spend by 2025, projec ...
- Email And SMS Saw Tepid Growth In 2022, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, January 19, 2023
Email and SMS growth was far behind that of CTV, digital vide ...
- Original Content Spending Growth Forecast To Slump In 2023
Video Insider, Karlene Lukovitz - Tuesday, January 3, 2023
Although SVODs' global content spend is projected to rise 8%, spend f ...
- The Great Cutback: Most Consumers Are Reducing Their Spending
Email Insider, Ray Schultz - Thursday, December 29, 2022
Consumers are concerned about inflation and other threats, but are still enjoyi ...
- Consumers Are Anxious This Holiday Season, And Are Spending Less, Study Finds
Email Marketing Daily, Ray Schultz - Monday, December 19, 2022
Many consumers will be working or at least checking work emails, Afl ...
- Consumer App Spending Down in Q3, Despite Record Downloads
Digital News Daily, Karlene Lukovitz - Thursday, October 20, 2022
Spending is seeing some leveling off from its pandemic-driven boost, although ...
- Consumers Rethinking The Holidays - Here's What It Means For Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 17, 2022
Brands and retailers need to understand what consumers consider non-negotiable, what they' ...
- Consumers Are 'Trading Down,' Buying Less, Commerce Signals Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 12, 2022
Commerce Signals, a TransUnion Company, released data on Friday analyzing how inflati ...
- Patient-Centered Creative
The MediaPost Cases, Lisa Singer - Tuesday, August 23, 2022
Thinking more like a patient than a clinician opens a marketer's imaginati ...
- Walmart Takes Financial Hit
Around the Net In Brand Marketing, Tanya Gazdik - Friday, July 29, 2022
Surging prices for food and fuel are prompting customers to cut ba ...
- Viewers Stay Loyal To In-Home Entertainment As Inflation Surges
Research Intelligencer, - Wednesday, July 20, 2022
Pandemic-related behavior has been cemented amidst rising prices and ongoing concerns ov ...
- Americans Spend More On Gaming Than Streaming -- Or Health And Fitness
Mobile Insider, Karlene Lukovitz - Thursday, June 2, 2022
Survey finds Americans spend nearly $1,000 per year on gaming, on averag ...
- Mother's Day Performance Lifts All Boats, Including CPCs, Conversion Rates
Inside Performance, Laurie Sullivan - Wednesday, May 4, 2022
Bryan Cano, director of media strategy at StitcherAds, said that by analyzi ...
- Rising Prices Are Most Likely To Crimp Dining, Entertainment Budgets
Research Intelligencer, - Tuesday, May 3, 2022
Almost half of consumers said they'll cut back on restaurant dining ...
- Martech Counterpunch: Brands Shift Spending In Response To Privacy Changes
Email Insider, Ray Schultz - Wednesday, April 20, 2022
Salesforce finds that fewer than half of companies are now confident ...
- Amazon Paid Clicks Identify These Real-World Trends
Inside Performance, Laurie Sullivan - Wednesday, April 20, 2022
Helium 10 identified consumer spending habits by analyzing paid clicks on specif ...
- Consumer Spend On Streaming Up 20%, All Other Home Entertainment Down Last Year
Digital News Daily, Karlene Lukovitz - Wednesday, February 9, 2022
SVOD accounted for 78% of the record $32.3 billion in home entertainme ...
- Ad-Spend Forecasts Show Return To Normal, Digital Maturation
Research Intelligencer, - Thursday, January 27, 2022
Dentsu foresees the growth rate for digital advertising sliding into single digi ...
- Automotive TV Spending, Impressions Fall In December
Marketing Daily, Tanya Gazdik - Thursday, January 6, 2022
While half of Toyota's spend was dedicated to NBC and Fox, t ...
- Automaker National TV Spending Up 20% YTD
Marketing Daily, Tanya Gazdik - Tuesday, December 28, 2021
Automakers accounted for 6.6% of national TV ad spend in 2021, a ...
- SVODs Drove Total Global Content Spend Over $220B In 2021, $230B Projected For 2022
Video Insider, Karlene Lukovitz - Monday, December 20, 2021
Although commercial and public service broadcasters' content spend remained below 2019 level ...
- After Moving, Consumers Are Ready To Try New Brands
Research Intelligencer, - Thursday, December 9, 2021
Low interest rates and remote work during the pandemic led to great ...
- Automotive TV Spending Down 8.8% In November
Marketing Daily, Tanya Gazdik - Tuesday, December 7, 2021
Certain brands spent more in late 2020 to make up for ...
- Global Ad Spending Set To Exceed Pre-COVID Levels As 'Triopoly' Dominates
Research Intelligencer, - Friday, December 3, 2021
Google, Facebook and Amazon attract 46 cents of every dollar spent ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Consumers plan to spend an average of $442 on themselves this holid ...