- Consumer Spend On Streaming Up 20%, All Other Home Entertainment Down Last Year
Digital News Daily, Karlene Lukovitz - Wednesday, February 9, 2022
SVOD accounted for 78% of the record $32.3 billion in home entertainme ...
- Ad-Spend Forecasts Show Return To Normal, Digital Maturation
Research Intelligencer, - Thursday, January 27, 2022
Dentsu foresees the growth rate for digital advertising sliding into single digi ...
- Automotive TV Spending, Impressions Fall In December
Marketing Daily, Tanya Gazdik - Thursday, January 6, 2022
While half of Toyota's spend was dedicated to NBC and Fox, t ...
- Automaker National TV Spending Up 20% YTD
Marketing Daily, Tanya Gazdik - Tuesday, December 28, 2021
Automakers accounted for 6.6% of national TV ad spend in 2021, a ...
- SVODs Drove Total Global Content Spend Over $220B In 2021, $230B Projected For 2022
Video Insider, Karlene Lukovitz - Monday, December 20, 2021
Although commercial and public service broadcasters' content spend remained below 2019 level ...
- After Moving, Consumers Are Ready To Try New Brands
Research Intelligencer, - Thursday, December 9, 2021
Low interest rates and remote work during the pandemic led to great ...
- Automotive TV Spending Down 8.8% In November
Marketing Daily, Tanya Gazdik - Tuesday, December 7, 2021
Certain brands spent more in late 2020 to make up for ...
- Global Ad Spending Set To Exceed Pre-COVID Levels As 'Triopoly' Dominates
Research Intelligencer, - Friday, December 3, 2021
Google, Facebook and Amazon attract 46 cents of every dollar spent ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Consumers plan to spend an average of $442 on themselves this holid ...
- Automaker TV Spending Drops Slightly In January
Marketing Daily, Tanya Gazdik - Thursday, February 4, 2021
Lincoln's "Comfort in the Extreme: Cold" had the most TV ad impression ...
- Automaker TV Spending Soars In December
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2021
A Chevrolet spot that advertises how the GM employee discount is availab ...
- Toyota, Ford, Chevrolet Tops In Automotive TV Spending
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, November 4, 2020
TV looked significantly different in October from both a programming and advertisi ...
- Consumer Home Entertainment Spend Up 26% In 1H, SVOD Up 37%
Digital News Daily, Karlene Lukovitz - Friday, August 21, 2020
Total spending on digital formats, including EST and VOD, as well ...
- IAB: Audience Data Spending Up 6% in 2019, But May Decline This Year
MediaDailyNews, Wayne Friedman - Thursday, July 23, 2020
Brand marketers spending on data climbed 6% in 2019, with stronger gai ...
- Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 6, 2020
The findings analyze the immediate impact on marketing strategies and spend d ...
- Auto TV Ad Spending Drops 71% In April
Marketing Daily, Tanya Gazdik - Saturday, May 2, 2020
The top brand by spending is Lexus ($19.3 million), which added ...
- Budgets Are Slashed, But They Will Return
London Blog, Sean Hargrave - Thursday, April 23, 2020
That is the takeaway from the IPA's Bellwether figures -- a hu ...
- Is Coronavirus Behind A Surge In Food Deliveries And Streaming?
Around the Net In MAD London, Sean Hargrave - Wednesday, March 11, 2020
Concern over the coronavirus could be behind a 12% uptick in dema ...
- Ecommerce Accounted For 28% Of British Spending For Christmas
Around the Net In MAD London, Sean Hargrave - Wednesday, January 29, 2020
According to "Mobile Marketing," eCommerce spend account for more than a quart ...
- Marketing Enjoys A Boris Bounce As Confidence Returns
London Blog, Sean Hargrave - Friday, January 17, 2020
Despite Brexit and a record terrible year on the high street, markete ...
- US And UK Help Push Up Martech Spending By 22%
Around the Net In MAD London, Sean Hargrave - Tuesday, October 15, 2019
Figures from BDO and Warc show the US and UK are t ...
- Hispanic-American Households To Spend $2.5 Million In Lifetime Purchases
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 1, 2019
Hispanic-American households will outspend Caucasian households on average in lifetime purchases, spendi ...
- SVOD Rates Record 3-Year Uptick
Television News Daily, Wayne Friedman - Wednesday, March 14, 2018
While the bulk of SVOD customers are spending between $9 and $ ...
- More Spend On Data, But Value Is Debated
Digital News Daily, Wayne Friedman - Monday, February 12, 2018
Overall, 60% of marketers, publishers and tech developers said their organizations spe ...
- Christmas Consumer Spending At Lowest Level In Five Years
Around the Net In MAD London, Sean Hargrave - Monday, January 8, 2018
Consumer spending over Christmas was at its lowest level for five year ...
- Amazon Has Festive Retail Blood On Its Hands
London Blog, Sean Hargrave - Monday, January 8, 2018
High street retailers paying full UK tax reveal festive figures as Amaz ...
- 'The Times' Claims Two-Year Consumer Credit 'Binge' Is Over
Around the Net In MAD London, Sean Hargrave - Friday, January 5, 2018
Bank of England figures suggest that Brits might be trying to ki ...
- Visa Warns Consumer Spending Is Down, Again
Around the Net In MAD London, Sean Hargrave - Monday, December 11, 2017
Visa is warning that British consumers are tightening their purse strings aft ...
- Black Friday Gave 'Meagre' High Street Sales Improvements, BRC Reveals
Around the Net In MAD London, Sean Hargrave - Tuesday, December 5, 2017
The British Retail Consortium has publicly asked whether "the juice is wor ...
- UK High Street Spending Down
Around the Net In MAD London, Sean Hargrave - Friday, October 20, 2017
British consumers are cutting back. The latest figures show that high stre ...