- Netflix Could Become Industry's Biggest Spender On Content In 2018
Digital News Daily, Alex Weprin - Tuesday, October 17, 2017
Netflix is set to spend as much as $8 billion on conte ...
- Consumer Spend Slowdown Pushes UK Close To Recession
Around the Net In MAD London, Sean Hargrave - Friday, August 25, 2017
The lowest level of growth in consumption since 2014, of just 0. ...
- Major Trump Donor Gives $300,000 To Unseat Sen. Flake
MediaDailyNews, Philip Rosenstein - Friday, August 11, 2017
Robert Mercer, the pro-Trump mega donor and part owner of Breitbart, ...
- IoT Tech Spending Heading To $322 Billion
Connected Thinking, Chuck Martin - Thursday, August 3, 2017
Spending on the Internet of Things ultimately will have a ceiling, b ...
- With $22 Million On Hand, GOP Super-PAC Attacks Its Own
Television News Daily, Philip Rosenstein - Tuesday, August 1, 2017
Congressional Republicans are waging war against members of their own party ...
- Attitudes Are More Important Than Demographics
Around the Net In MAD London, Sean Hargrave - Thursday, July 6, 2017
New research suggests that when marketers think about families they should lo ...
- Brits Are Increasing Spend On Experience, Cutting Back On Retail
Around the Net In MAD London, Sean Hargrave - Tuesday, June 6, 2017
New figures from the British Retail Consortium and KPMG show a 0. ...
- Experience Economy Is Here! Brits Swap 'Stuff' For Dates And Movies
London Blog, Sean Hargrave - Tuesday, June 6, 2017
We're spending less on retail goods and far more on movies a ...
- GDP And Customer Spending Growth Stall In Q1
Around the Net In MAD London, Sean Hargrave - Friday, May 26, 2017
Economic growth is stalling. "The Times" reports the UK's GDP for t ...
- Real Social Media Spend Gets Nowhere Near Estimates
Around the Net In MAD London, Sean Hargrave - Friday, March 17, 2017
Marketers consistently overestimate how much of their budget they will spend ...
- First Signs Of Household Spending Being Cut Back?
Around the Net In MAD London, Sean Hargrave - Thursday, March 9, 2017
Household spending is showing signs of tailing off in what a leadi ...
- Email Marketing To Grow In 2017, Study Says
Email Marketing Daily, Jess Nelson - Tuesday, February 28, 2017
Email on Acid polled 3,000 individuals who work in the email industr ...
- President Trump To Request $54 Billion Increase In Defense Spending
Around the Net In Marketing Politics, Philip Rosenstein - Monday, February 27, 2017
According to administration officials, President Donald Trump wants to increase defense spendi ...
- Cupid, Wearing Snow Boots, Sprinkling A Little Less Love
Marketing Daily, Sarah Mahoney - Monday, February 13, 2017
The biggest gift category -- jewelry -- accounts for $4.3 billion a ...
- Digital-Savvy Gen Z Consumers Cling To Physical Stores, Brand Experiences
MediaDailyNews, Laurie Sullivan - Thursday, January 12, 2017
These tech-savvy consumers, ages 13 to 21, are willing to pay mo ...
- Tech Spending Growth Revised To 3.2% In 2017
MediaDailyNews, Laurie Sullivan - Wednesday, January 11, 2017
Forrester reported Wednesday that global technology spending will grow at a ra ...
- IoT Spending At $737 Billion, On Way To Pass $1 Trillion
Connected Thinking, Chuck Martin - Tuesday, January 10, 2017
After spending several days with the consumer electronics industry at CES ...
- Earned Media, Strategic Timing Pushed Trump Over The Edge
Red, White & Blog, Philip Rosenstein - Wednesday, December 28, 2016
One powerful illustration of the influence of earned media in the 20 ...
- Repealing DACA Could Cost Billions
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, December 21, 2016
A new study has found that if Donald Trump repeals DACA, whi ...
- Sorrell Was Right About Zero-Based Budgets, But Brands' Revenge Will Hurt Small More Than Large
London Blog, Sean Hargrave - Tuesday, November 22, 2016
WPP's boss is right to be concerned, but if brands are hopi ...
- Mindshare: Men Have Fatter Black Friday Wallets
MAD, Larissa Faw - Tuesday, November 15, 2016
Men will outspend women by nearly 70% on Black Friday and/or Cyb ...
- Cable Spend Linked To Down-Ballot Success
Red, White & Blog, Philip Rosenstein - Tuesday, November 15, 2016
Cable ad spend at the national level did not make a significa ...
- WPP Growth Slows In The UK Post Brexit Vote
Around the Net In MAD London, Sean Hargrave - Monday, October 31, 2016
WPP's UK revenue has grown 2.1% to GBP461m on a like-for-like bas ...
- Consumer Confidence Is Down, But We're Still Going To 'Splash Out' For Christmas
Around the Net In MAD London, Sean Hargrave - Friday, October 28, 2016
Although concerns over the economy persist, British consumers are still planning ...
- Sen. Ayotte In Tense, Expensive Battle For New Hampshire Seat
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, October 18, 2016
Even before Donald Trump became the Republican nominee for president, Kelly Ayotte&rsquo ...
- National Broadcast Political Advertising Spend - Updated Daily
Marketing Politics Daily, Philip Rosenstein - Monday, October 17, 2016
Updated daily, MediaPost now offers a DMA-level overview of Republican, Democratic a ...
- Tom Steyer, Labor Unions Spend $60 Million For Down-Ballot Mobilization
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, October 13, 2016
The For Our Future super PAC, funded in part by a $ ...
- Consumer Spending And Confidence Tweaks Up
Research Brief, Jack Loechner - Wednesday, September 7, 2016
Spending is up from last month and so is consumer confidence, b ...
- Social Media Spurs Spending, And Your Accountant Knows It
The Social Graf, Erik Sass - Wednesday, August 24, 2016
One of social media's key applications is showing off expensive purchases a ...
- Spending On Presidential Election Down 60% From 2012
Around the Net In Marketing Politics, Philip Rosenstein - Monday, August 22, 2016
Local TV broadcasters are facing tough times with spending on the presidenti ...