SVOD Rates Record 3-Year Uptick

Consumers have been spending slightly more on subscription video-on-demand services since 2015.

While the bulk of SVOD customers -- 39% -- are spending between $9 and $14 a month, another 14% are spending more then $25 a month, says a fourth-quarter 2017 report from TiVo. The latter has seen a growth of nearly 6% over the last two years and 10% over the last three years.

TiVo says the top three SVOD services are Netflix, Amazon Prime, Hulu, and YouTube TV in terms of “popularity.” Overall, 68% of all respondents to the survey use a SVOD service -- up nearly five percentage points over the past two years.

Nearly 70% of those SVOD customers also have a traditional pay TV service -- cable, satellite or telco -- while 64% of “cord-nevers” or “cord-cutters” don’t have a traditional pay TV service.

Nearly half of the pay TV customers pay between $51 and $100 a month, and 20% pay more than $126 a month. Over half of respondents say they are “satisfied” with their pay TV service.

The fourth-quarter TiVo study had a survey size of 3,330, among those 18 years and older. The survey was conducted by a third-party service, with TiVo analyzing the results.



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