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Catalina Marketing Puts Coupons Online

It is introducing Coupon Network by Catalina at Advertisers with offers on the Web site include Campbell Soup, General Mills, Kellogg, Kraft Foods, Nestlé, Reckitt Benckiser and Unilever. Coupon Network is an addition to the decades-old businesses that Catalina calls shopper-driven marketing, intended to help advertisers more efficiently and effectively reach target audiences. Catalina estimates that it distributes more than $6.5 billion in coupons to shoppers each year through its printers at store checkout counters, writes Stuart Elliott.

Read the whole story at New York Times »

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