- Online Ad Revenue Hits $26 Billion In 2010
Online Media Daily, Mark Walsh - Wednesday, April 13, 2011
After a down year in 2009, U.S. online ad spending rebounded ...
- Method Launches Mean, Green, Social Machine
Marketing Daily, Karl Greenberg - Tuesday, April 12, 2011
The point is to get the message out about how the si ...
- Game-Based Ad Network Gives Real Rewards
Marketing Daily, - Monday, April 11, 2011
Carl's, Jr. Dr. Pepper, Sony, Vitaminwater, GNC, popchips and Sephora are amo ...
- Putting The R Back In CRM
MarketingTools: CRM, Neil Rosen - Tuesday, April 12, 2011
Should e-commerce companies and online retailers develop their own in-house daily dea ...
- Montgomery Heads 4As Privacy Committee
MediaDailyNews, - Monday, April 11, 2011
John Montgomery, COO of GroupM Interaction, has been named chairman of ...
- Fox Picks Kaltura To Power Online Video
Online Media Daily, Gavin O'Malley - Monday, April 11, 2011
Broadening the focus of its "TV Everywhere" initiatives, Fox Digital Media h ...
- Dodge Product Integration Online Targets Moms
Marketing Daily, Karl Greenberg - Friday, April 8, 2011
Chrysler LLC's Dodge division, which recently launched a promotion for the g ...
- Leading Hotels Launches Rebranding Campaign
Marketing Daily, Tanya Gazdik - Friday, April 8, 2011
The campaign focuses on the LHW's "sweet spot" -- the space whe ...
- Who Are The Most Important Online Publishers?
Marketing Daily, - Monday, April 11, 2011
The editors of OMMA magazine are preparing their annual list of t ...
- Who Are The Most Important Publishers -- Online?
MediaDailyNews, The Editor - Monday, April 11, 2011
The editors of OMMA magazine are preparing their annual list of t ...
- Virtual Classrooms?
Notes from the Digital Frontier, justin - Wednesday, March 30, 2011
Yesterday I had the luxury of enjoying my very first virtual clas ...
- Who Are The Most Important Publishers?
Online Media Daily, The Editor - Monday, April 11, 2011
The editors of OMMA magazine are preparing their annual list of t ...
- NebuAd Loses Round In Privacy Lawsuit
Online Media Daily, Wendy Davis - Friday, April 8, 2011
Consumers suing the defunct behavioral advertising company NebuAd scored a victory th ...
- Who Has The Best Web Strategy? The Sheen Machine
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 8, 2011
Charlie Sheen has the best Web strategy going, writes Technorati scribe Ia ...
- Privacy Versus Convenience And Connectedness: Competing Motivations
Marketing: Health, Sarah Larcker - Friday, April 8, 2011
Enabled by the Internet, we have come to expect increasing levels ...
- Google Promotes Studio-Produced YouTube Shows
Online Media Daily, Laurie Sullivan - Thursday, April 7, 2011
Google continues to strengthen its position in the entertainment industry by buildi ...
- Advertisers Using Relevant Ads Score More Attention
Online Media Daily, Gavin O'Malley - Thursday, April 7, 2011
Consciously or not, consumers spend 25% more time fixating on ads th ...
- The Pros And Cons Of Anonymity Online
Engage:Teens, David Trahan - Thursday, April 7, 2011
Anonymity is one of the great gifts of the Internet, because ...
- Invesco Advises Against 'Accidental' Investing
Marketing Daily, Tanya Gazdik - Tuesday, April 5, 2011
A new multifaceted campaign focuses on the post-recession investor who is seeki ...
- NBA Campaign Lets The Ball Do The Talking
Marketing Daily, Karl Greenberg - Tuesday, April 5, 2011
The National Basketball Association is letting the ball talk in a maj ...
- TrueCar Set To Launch Marketing Push Via Alliance
Marketing Daily, - Tuesday, April 5, 2011
Online automotive site TrueCar has partnered with direct marketing company Guthy-Renker ...
- Rovi To Launch Interactive Ad Trial
MediaDailyNews, David Goetzl - Tuesday, April 5, 2011
Rovi, the company that powers interactive program guides, said it will laun ...
- Emailvision Forms New Tech Alliances
Online Media Daily, - Monday, April 4, 2011
Emailvision announced today several strategic alliances to increase the interoperability of ema ...
- Chubb Offers Free Collector Car Insurance App
Marketing Daily, - Sunday, April 3, 2011
Research is even more important in the collectible car market because buye ...
- Outside Hub Rebrands as Outdoor Hub
Online Media Daily, - Friday, April 1, 2011
To better identify itself with its target audience of outdoor enthusiasts, 4-year-o ...
- MLB Pitches A Big Opening Day Campaign
Marketing Daily, Karl Greenberg - Thursday, March 31, 2011
The initial salvo of TV and Web creative touts San Francisco Giant ...
- Ad Industry Looks At 'Do Not Track' In Browsers
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 31, 2011
Advertisers are working with Internet browser developers for a "do-not-track" system. ...
- Qatar Airways Aims For Global Awareness
Marketing Daily, Tanya Gazdik - Wednesday, March 30, 2011
The campaign, which breaks April 1, includes online, print and radio a ...
- Three Olives Vodka Launches $10M Campaign
Marketing Daily, Tanya Gazdik - Tuesday, March 29, 2011
The animated campaign, which includes six 30-second and 15-second spots, is fr ...
- Biggs|Gilmore Again Wins Top Honors From IAC
Online Media Daily, - Tuesday, March 29, 2011
For the third straight year, Biggs|Gilmore captured the Top Agency Award ...