To better identify itself with its target audience of outdoor enthusiasts, 4-year-old ad network and content provider Outside Hub has renamed itself Outdoor Hub. The company, based in Bingham Farms,
Michigan, reported a 10% growth in monthly unique visitors from July 2010 to January 2011, according to Quantcast. Outdoor Hub recently launched two mobile apps -- OHub Mobile and OHub Campfire -- as
part of its multimedia offerings for the hunting, shooting, fishing, camping, hiking, mountain sports, power sports and boating communities.
Les Luchter
