- Where's My Digital Sports Bar?
Marketing: Sports, Brian Grey - Tuesday, January 18, 2011
As I drove through downtown Seattle, I noticed the Seahawks banners a ...
- Media Buyers To Wall Street: Online Will Be Up 11% in '11, Mobile To Break Billion Mark
Online Media Daily, Joe Mandese - Tuesday, January 18, 2011
Online media buyers expect their budgets to expand 11% during 2011, accordi ...
- Online Shoppers Say Home Goods Are Good
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 17, 2011
More and more consumers are purchasing household products on the Web. Amazon.c ...
- New Campaign Touts Inner Strength Of Lexus
Marketing Daily, Karl Greenberg - Friday, January 14, 2011
In the launch spot titled, "Chain," a crane slowly suspends a Lex ...
- Got Eggs? Grey Breaks Them Online, On TV Too
Online Media Daily, - Monday, January 17, 2011
The American Egg Board today will break a new national online a ...
- Wikipedia: A Decade of Ad-Free Information
Online Media Daily, Mark Walsh - Friday, January 14, 2011
Like the Internet itself, Wikipedia has become one of those things ...
- Raising Disclosure's Digital Profile
Marketing Daily, Rosanna Fiske - Friday, January 14, 2011
Buzzwords abound in the marketing, public relations and advertising industries. But o ...
- Homes.com, Re/Max Partner For Ad Deal
Marketing Daily, Tanya Gazdik - Thursday, January 13, 2011
Homes.com has a proven record of attracting qualified prospects who are ...
- Centro Raises $22M, Expands Sales, Media Buying
MediaDailyNews, Erik Sass - Tuesday, January 11, 2011
Centro, which operates a national platform for placing online ads in loc ...
- 'Financial Times' Launches Online News Service 'FT Tilt'
MediaDailyNews, - Tuesday, January 11, 2011
The Financial Times has launched "FT Tilt," a premium online financial ne ...
- TargetSpot Ups VC Funds To Improve Ad Technology
MediaDailyNews, Erik Sass - Tuesday, January 11, 2011
More news on the media venture capital front this week from TargetSpo ...
- Ally's CMO Rebrands Bank
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 11, 2011
Sanjay Gupta was central to the former GMAC's rebranding as Ally Ban ...
- Kraft Singles Pairs Up With Disney On Ice
Marketing Daily, Karlene Lukovitz - Monday, January 10, 2011
Expanding on its "family fun" programs, Kraft Singles has partnered with Disn ...
- Hotels.com Promotion Is A Digital Clay Contest
Marketing Daily, Aaron Baar - Monday, January 10, 2011
"It's a fun and interactive way for people to engage with ...
- Cox Merges Adify With Digital Sales Arm
Online Media Daily, Mark Walsh - Tuesday, January 11, 2011
Aiming to reduce redundancy and offer more integrated online ad services, C ...
- The Challenge Of Engaging Online Advertising
Marketing Daily - Top of the News, Thom Forbes - Monday, January 10, 2011
If you've not looked at the 30-minute video in which
Chr ... - Atkins Expands Dieter Resources, Ad Campaign
Marketing Daily, Karlene Lukovitz - Thursday, January 6, 2011
Atkins Nutritionals, Inc.'s New Year's marketing resolutions call for continuing a fre ...
- Traditional, Digital Back Ford's 'Focus Rally: America'
Marketing Daily, Karl Greenberg - Thursday, January 6, 2011
Ford's Jeff Eggen says, "Fiesta Movement was all about a highly soci ...
- Anti-Neutrality Bill Would Strip FCC's Power Over Internet
Online Media Daily, Wendy Davis - Thursday, January 6, 2011
In response to the FCC's recent 3-2 vote to enact neutrality rule ...
- Generational Disparities in Internet Use
Research Brief, Jack Loechner - Friday, January 7, 2011
A new Pew Research study notes that there are still notable differenc ...
- CES: Corning Seeks Name For Itself In Gorilla Glass
Marketing Daily, Aaron Baar - Thursday, January 6, 2011
Just as Intel made a name for itself as a computer compone ...
- New Lacoste Ads Push Gator Glamour
Marketing Daily, Sarah Mahoney - Wednesday, January 5, 2011
Lacoste, the sportswear company best known for its preppy little alligator, ...
- Dear Mom, You Are Invited To My Cyber Event
Engage:Moms, Maria Bailey - Wednesday, January 5, 2011
For marketers, these events can present great opportunities to get to kn ...
- Snickers PB Squared Set For Big Launch
Marketing Daily, Karlene Lukovitz - Tuesday, January 4, 2011
The product's campaign, which will span TV, print and online advertising, in-sto ...
- U.S. Army 'Dream Strong' Effort Goes Online
Marketing Daily, - Tuesday, January 4, 2011
The U.S. Army is launching a four-month "web series" this week ...
- Vidyo Brings On Microsoft's Gupta As CMO
Online Media Daily, Gavin O'Malley - Tuesday, January 4, 2011
Videoconferencing startup Vidyo on Monday named former Microsoft exec Ashish Gupta ...
- Airfare Websites Engage In Dogfights
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 4, 2011
Expedia won't list American Airlines flights. The site stopped listing American fligh ...
- Dunkin' Donuts Unfurls New Coffee Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 4, 2011
Premised on the question and answer "What Are You Drinkin'? I'm Drinki ...
- Study: Hispanics Are Ideal Online Consumers
Marketing Daily, Karl Greenberg - Monday, January 3, 2011
Regardless of whether marketing is in-language or not, if it's relevant ...
- Ziff Davis Shakes Up Publishing Model, Launches Ad Platform, Acquires Coupon Co.
Online Media Daily, Laurie Sullivan - Tuesday, January 4, 2011
Ziff Davis on Tuesday unveiled the launch of the ad platform BuyerBa ...