• January 4, 2011

The U.S. Army is launching a four-month "web series" this week as part of the Army's digital and social media strategy.

The DreamStrong web series touts the Army as a strong future career consideration for young people. Channel One News, the television news network for teens owned by Alloy Media + Marketing, has created this four-part web series featuring high-profile and accomplished soldiers.

The "Dream Strong" web series will air through April 2011 on the "Dream Strong" Army branded section of ChannelOne.com and will also be promoted via commercials on the Channel One News daily 12-minute broadcast that reaches more than 6 million students each day. Additional online editorial integration will accompany the effort.