- Perplexity Considers Buying Chrome, Offers DOJ Remedy In Google Monopoly Trial
Performance Marketing Insider, Laurie Sullivan - Thursday, April 24, 2025
Perplexity CEO Aravind Srinivas said divesting the Chrome browser from Google wou ...
- Are Bluesky Feeds The Future Of Decentralized Media Advertising?
Media 3.0, Colin Kirkland - Wednesday, April 23, 2025
Graze - which powers creation of many custom Bluesky feeds - ...
- Who Ya Gonna Believe, Me Or Your Own Lying Bot?
Media 3.0, Laurie Sullivan - Friday, April 4, 2025
New research shows advanced AI models, including popular LLM agents, routinely l ...
- We Are Witnessing The Next Phase Of Digital Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, March 28, 2025
Alphabet, Amazon and Microsoft are projected to spend over $250 billion ...
- AI's Playground Closes Door On DeepSeek At Launch
MediaDailyNews, Laurie Sullivan - Tuesday, March 25, 2025
Mod Op launched a playground for advertisers looking to explore AI technolo ...
- IAB Tech Lab Debuts Server-Side Ad Solution
Publishers Daily, Ray Schultz - Sunday, March 23, 2025
The new framework shifts power back to publishers, the IAB claims. ...
- Google Introduces Smaller Footprint, Faster-Processing AI Models
MediaDailyNews, Laurie Sullivan - Wednesday, March 12, 2025
Smaller open-source AI models can run and process data with less ener ...
- The Next Generation Of The Marketing Mix Model
Performance Marketing Insider, Laurie Sullivan - Friday, March 7, 2025
Former Dentsu, Kantar, and Nielsen executives who now work at a start ...
- How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative
Performance Marketing Insider, Laurie Sullivan - Thursday, February 27, 2025
Its Popular For A Reason campaign featuring a Jennifer Aniston ad allow ...
- Perplexity Unveils Plan For AI-Based Web Browser
MediaDailyNews, Laurie Sullivan - Monday, February 24, 2025
The AI-based browser will support the rise of agents for search. Agent ...
- Amazon Develops Predictive Model For Databases
MediaDailyNews, Laurie Sullivan - Monday, February 17, 2025
The tool can be used to benchmark application domains such as ecommerc ...
- Perplexity Launches Deep Research Project
Performance Marketing Insider, Laurie Sullivan - Monday, February 17, 2025
Perplexity became the latest AI company to release an in-depth research to ...
- Reddit Finanical Growth Attributed To Performance Ad Revenue
MediaDailyNews, Laurie Sullivan - Wednesday, February 12, 2025
Reddit released earnings on Wednesday, highlighting its search features. The company's performan ...
- EU Commission Launches InvestAI Initiative, Urges Open-Source Approach
MediaDailyNews, Laurie Sullivan - Tuesday, February 11, 2025
The InvestAI initiative includes a European fund of EUR20 billion for ...
- Musk-Led Group Makes Bid For OpenAI
MediaDailyNews, Laurie Sullivan - Monday, February 10, 2025
"No thank you but we will buy twitter for $9.74 billion ...
- Google, OpenAI Back Nonprofit To Foster Online Child Safety
MediaDailyNews, Laurie Sullivan - Monday, February 10, 2025
Google, OpenAI and children's gaming platform Roblox are among the firms backi ...
- Google Releasing Free Marketing Mix Model To All
MediaDailyNews, Laurie Sullivan - Wednesday, January 29, 2025
A certified partner program with measurement experts trained to support advertisers ...
- China's AI Startup DeepSeek Will Make Advertisers Rethink How They Spend
MediaDailyNews, Laurie Sullivan - Monday, January 27, 2025
A research lab in China has released an open-source AI model th ...
- Google Wraps AI Future In Imperceptible Watermarks
Media 3.0, Laurie Sullivan - Wednesday, October 30, 2024
The watermarks are embedded directly into AI-generated images, audio, text and vide ...
- Google, Microsoft Target Deepfakes
MediaDailyNews, Laurie Sullivan - Wednesday, July 31, 2024
Google and Microsoft - which support massive search engines and ad platfor ...
- Roku, Trade Desk Ink ID Graph Deal For Streaming Ads
Television News Daily, Wayne Friedman - Thursday, August 1, 2024
The Trade Desk has inked a major deal for its open-source identi ...
- Meta Launches New AI Model, Strengthens Partnership With Nvidia
MediaDailyNews, Colin Kirkland - Tuesday, July 23, 2024
Llama 3.1, created in partnership with Nvidia, is available in three uniq ...
- Apple Unveils Groundbreaking Privacy, Integrates ChatGPT Across Devices
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
On Monday at its developer conference, Apple explained how it will personali ...
- Does Streaming Have An Identity Problem? Reach Or Performance?
TV Watch, Wayne Friedman - Thursday, May 30, 2024
Some CTV platforms would like a dual-purpose, also wanting "performance"-focused advertisers. Shou ...
- OpenAI GPT-4o Gets Real-Time Conversational: Sees, Hears, Analyzes
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
OpenAI has announced a new GPT model with smarter, faster real-time voi ...
- Google Gives Advertisers An Open-Source Privacy Measurement Tool
Performance Marketing Insider, Laurie Sullivan - Thursday, March 7, 2024
Google on Thursday announced Meridian, the company's first open-source Marketing Mix Mode ...
- Microsoft-Backed Mistral Unveils AI Model That Can 'Reason'
Media 3.0, Laurie Sullivan - Tuesday, February 27, 2024
A Microsoft-backed generative AI firm has unveiled a new model that c ...
- Google Introduces Gemma AI To Run On Laptops
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 21, 2024
Google has unveiled a new family of open-source AI models called Gem ...
- Google Updates AI Model, Enables Long-Context Understanding Across Media
MediaDailyNews, Laurie Sullivan - Thursday, February 15, 2024
Months after Google made its Gemini AI model public, it is rolli ...
- Memory - Remember That Word
Performance Marketing Insider, Laurie Sullivan - Thursday, February 15, 2024
Memory has been a theme this week in relation to announcements arou ...