• by Laurie Sullivan , October 9, 2025

Affirm, the buy now pay later (BNPL) finance company co-founded by chief executive officer Max Levchin, now supports Google’s Agent Payments Protocol (AP2), an open-source payment-agnostic protocol developed to support agent-led payments across platforms.

“Consumers deserve maximum value from agent-led commerce — more flexibility, more control and transparent terms they can trust,” said Vishal Kapoor, senior vice president of product at Affirm, said in the release.

Affirm's support of AP2 will help integrate BNPL into agentic commerce, the company stated in an announcement.

The two companies have been working together for years to build a secure and innovative payment experiences, according to Stavan Parikh, vice president and general manager of payments at Google. He believes the contributions of Affirm were critical to build open, secure, and scalable frameworks for the future of commerce.

Adobe Analytics earlier this week released data estimating BNPL will drive $20.2 billion in online spend, up 11% year-over-year (YoY).

This is roughly $2 billion more than the 2024 holiday season, when BNPL drove $18.2 billion in online spend.

Use of this finance service from companies like Affirm will drive growth on Cyber Monday, which is expected to hit a new milestone — $1.04 billion, up 5% YoY.

Usage on Black Friday is set to reach $761.8 million, up 11% YoY. The vast majority of BNPL spend is set to come through mobile devices this season at 79% share vs. desktop), representing $15.6 billion, up 8.3% YoY.

In September, Google announced its plan to transact payments on behalf of users and across platforms, in collaboration with more than 60 industry partners committing to advancing agentic commerce in time for the holidays.

The impact of agentic commerce on shopping is not yet fully understood, but the internet continues to undergo fundamental shifts as consumers use chatbots to ask questions rather than click on a link or website.

At the time those companies included  Revolut, Coinbase, and Paypal; merchants and SaaS companies including Etsy, Salesforce, and Intuit; and financial institutions including American Express and Mastercard.