- OTT Metrics, Viewability And Fraud Pose Ongoing Concerns
Television News Daily, Wayne Friedman - Wednesday, August 2, 2017
One of the major obstacles in OTT measurement is that neither Niels ...
- Jordan Goes Over-The-Top For DirecTV Now
Marketing Daily, Aaron Baar - Tuesday, July 25, 2017
Mark Wahlberg may be AT&T's voice of the consumer demanding freedom fr ...
- Size Crucial For OTT Audience Measurement
Television News Daily, David Wiesenfeld - Wednesday, July 26, 2017
To reliably capture even basic viewing behavior, an OTT barometer needs ...
- AT&T Could Dominate Video Distribution After Merger, Groups Warn
Digital News Daily, Wendy Davis - Friday, July 14, 2017
AT&T's proposed $85 billion merger with Time Warner could enable the compa ...
- How To Launch An OTT App
Television News Daily, Martijn van Horssen - Friday, July 14, 2017
Broadcasters and content owners can no longer reach their audiences solely throu ...
- Next Generation Of Cable TV Networks Could Be Skinny Bundles
TV Watch, Wayne Friedman - Tuesday, July 11, 2017
New types of cable-like TV networks for OTT services are coming fr ...
- SpotX Launches Advanced Solutions Group
Digital News Daily, Philip Rosenstein - Monday, July 10, 2017
Video ad-serving platform SpotX announced the creation of the company's global consulti ...
- AdLedger Consortium To Promote New Data Security Ad Tech
MediaDailyNews, Wayne Friedman - Monday, June 26, 2017
Blockchain technology can increase advertising transparency and improve data security, as we ...
- By 2021, One-Third Of TV Homes Will Carry Nontraditional Services
Television News Daily, Wayne Friedman - Monday, June 26, 2017
Homes with nontraditional TV packages are estimated to grow to around ...
- Facebook, Fox Sports To Ramp Up Video Efforts
TV Watch, Wayne Friedman - Tuesday, June 27, 2017
Facebook now wants to beef up its video efforts for premium-scripted ...
- Vodafone To Leverage Kaltura OTT Technology In Launch Of Italian TV Product
Digital News Daily, Philip Rosenstein - Monday, June 26, 2017
Powered by Kaltura's OTT TV service, Vodafone Italy will unify the lik ...
- OTT Hits 51 Million U.S. Homes, Streaming Rises In Popularity
Television News Daily, Wayne Friedman - Wednesday, June 21, 2017
OTT now has 51 million TV viewing households -- and 3.1 milli ...
- Democratic Senators Warn Against AT&T-Time Warner Merger
Digital News Daily, Wendy Davis - Wednesday, June 21, 2017
AT&T's planned $85 billion merger with Time Warner will lead to "high ...
- Mobile Video Click Fraud Jumped Nearly 3x In First Four Months Of '17
Digital News Daily, Tobi Elkin - Tuesday, June 20, 2017
The findings of a new report revealed that mobile video click fra ...
- Adobe Advertising Cloud TV Launches, Ties In Search Intent Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2017
Adobe on Monday announced the launch of Adobe Advertising Cloud TV ...
- Google Fiber Still Plans Expansion, Exec Says
Around the Net In Digital, Wendy Davis - Monday, June 19, 2017
Google Fiber still plans to expand its Gigabit broadband service to n ...
- Report: About Half Of Broadband Customers Pay For OTT Video Service
Around The Net In Television, Gavin O'Malley - Monday, June 19, 2017
Nearly half of U.S. broadband customers report paying for at least o ...
- OTT Devices Are Grabbing Ad View Share
Around the Net In Digital, Tobi Elkin - Thursday, June 15, 2017
Over-the-top (OTT) TV devices like Roku players, Apple TV boxes, and oth ...
- OTT Package Prices Drop
Television News Daily, Wayne Friedman - Wednesday, June 14, 2017
A first-quarter 2017 survey from TiVo says the average price that U. ...
- Fox, Affiliates Fight Over New OTT Service
TV Watch, Wayne Friedman - Wednesday, June 14, 2017
Fox will be offering a live national Hulu feed, where it wi ...
- Streams Of Live Events Lure Viewers
Video Insider, Tobi Elkin - Tuesday, June 13, 2017
If live streams like the Comey hearing are any indication, real-time even ...
- Kaltura And Akamai Partner On Predictive Content Delivery
Digital News Daily, Tobi Elkin - Monday, June 12, 2017
Video technology provider Kaltura and cloud platform Akamai Technologies, Inc. said they' ...
- 5 Tips For Success In OTT Ad Monetization
Digital News Daily, Scott Rosenberg - Thursday, June 8, 2017
Advertising in OTT offers the sight, sound and motion of a tradition ...
- Monetizing Video: The Challenges Of OTT, Distribution
Publishers Daily, Sara Guaglione - Tuesday, June 6, 2017
As publishers race to produce video content and compete for an audien ...
- Study: Majority Of Young Millennials Consume OTT Rather Than Broadcast Content
Digital News Daily, Tobi Elkin - Monday, June 5, 2017
A new study on the media consumption and content discovery habits ...
- Sling TV Pushes 'A La Carte TV' In New Campaign
Television News Daily, Wayne Friedman - Friday, June 2, 2017
Sling TV's new TV marketing campaign "Get Picky" harkens back to t ...
- Do GenZ Viewers Find Commercials A Novelty?
VidBlog, P.J. Bednarski - Friday, May 26, 2017
Hulu and Tremor Video surveyed GenZ viewers and findings suggest to th ...
- Pay-TV, Internet Satisfaction Rates Remain Low
Marketing Daily, Aaron Baar - Tuesday, May 23, 2017
In the latest American Customer Satisfaction Index, both sectors tied for la ...
- Ooyala Sues Brightcove Over Trade Secrets
Online Video Daily, P.J. Bednarski - Wednesday, May 24, 2017
Ooyala alleges that Brightcove misappropriated market data and plans for its Lat ...
- OTT Ad Revs, Spending Up Sharply
Television News Daily, Wayne Friedman - Tuesday, May 23, 2017
A new survey says 62% of media-buying executives believe OTT ad spendi ...