- Ripple Effect: CBS Extends Reach Of 'Outernet' From Borders To Jiffy Lube
MediaDailyNews, Joe Mandese, Erik Sass - Friday, January 18, 2008
CBS Thursday unveiled a major expansion of its digital out-of-home video uni ...
- NBCU Holds Digital Upfront, Pitches 9 Opportunities For Advertisers
MediaDailyNews, Gavin O'Malley - Thursday, January 17, 2008
NBC Universal on Wednesday held its first digital out-of-home "upfront." The netwo ...
- AdSpace Adds Space: 67 More Malls Sign On
MediaDailyNews, Erik Sass - Thursday, January 17, 2008
AdSpace Networks is expanding its network of digital displays to 67 mo ...
- NBC U, As In University: Peacock Net Heads To College
MediaDailyNews, David Goetzl - Wednesday, January 16, 2008
NBC Universal is expected to announce a deal today allowing it ...
- LED Signs Resemble Video in Train Tunnels
MediaDailyNews, Erik Sass - Wednesday, January 16, 2008
The definition of place-based video will have to be expanded to inclu ...
- Warner Bros. Teams With National CineMedia
MediaDailyNews, Erik Sass - Wednesday, January 16, 2008
As cinema advertising grows at a feverish pace, Warner Bros. is hoppi ...
- Move Over, Kid: Microsoft Climbs Into Shopping Carts
MediaDailyNews, Erik Sass - Tuesday, January 15, 2008
Microsoft is jumping into alternative digital media feet first through a de ...
- Microsoft and MediaCart Partner For Supermarket Video Ads
Online Media Daily, Gavin O'Malley - Tuesday, January 15, 2008
Computerized shopping cart maker MediaCart Holdings has enlisted Microsoft's Atlas Division ...
- OVAB Adds Target, Screenvision, Arbitron
MediaDailyNews, - Monday, January 14, 2008
The one-year-old Out-of-Home Video Advertising Bureau this morning announced three new member ...
- Mouth Off: OgilvyPR, BzzAgent
MediaDailyNews, - Monday, January 14, 2008
Ogilvy PR and BzzAgent, a word-of-mouth media network, have formed a non-exclusi ...
- Fill 'Er Up: PumpTop TV Gets ABC News
MediaDailyNews, Erik Sass - Tuesday, January 8, 2008
Don't use the word "exploding," but place-based video at gas stations ...
- Out-Of-Home Video Seeks Captive Audiences
Research Brief, Jack Loechner - Tuesday, January 8, 2008
Summarized by Ben Macklin, Senior Analyst at eMarketer, a PQMedia benchmark stu ...
- NBC Holds First Out-of-Home Upfront
MediaDailyNews, Erik Sass - Friday, January 4, 2008
After a flurry of deals to acquire or partner with place-based vid ...
- Out-Of-Home Video To Top $2 Billion By 2011
MediaDailyNews, Erik Sass - Thursday, January 3, 2008
Out-of-home video networks will earn $2.25 billion in ad revenue in 2011--almo ...
- Reactrix, Samsung Make Hilton Interactive
MediaDailyNews, Erik Sass - Thursday, January 3, 2008
Samsung is putting its technology together with Reactrix to bring interactive displa ...
- New Technology Turns Hotels Into Digital Ad Network
MediaDailyNews, Fern Siegel - Thursday, January 3, 2008
Hotels nationwide have checked into a new revenue stream. Superwire is marketi ...
- Place-Based Salon Network Gets Gossip Show
MediaDailyNews, Erik Sass - Thursday, December 27, 2007
The Itandi Group, which operates a place-based video network in hair a ...
- City Year, BusRadio Reach 1 Million Kids
MediaDailyNews, Fern Siegel - Thursday, December 27, 2007
City Year and BusRadio have a new mission: bringing kids a positi ...
- Clear Channel Outdoor 'Wanted' By FBI
MediaDailyNews, Erik Sass - Wednesday, December 26, 2007
The Federal Bureau of Investigation has signed a deal with Clear Chann ...
- Absolut Gets Interactive In Bars
MediaDailyNews, Erik Sass - Wednesday, December 19, 2007
Absolut Vodka is teaming up with TouchTunes, which operates a network ...
- CBS To Appear On Gas Station TV
MediaDailyNews, Erik Sass - Wednesday, December 19, 2007
As with other kinds of place-based video, the major TV networks a ...
- Aegis' Posterscope Adds Brand Experience, China Too
MediaDailyNews, Joe Mandese - Thursday, December 13, 2007
Aegis Group, already a dominant player in the out-of-home media buying marketplac ...
- Outdoor Channel Comes to Las Vegas Hotels
MediaDailyNews, - Wednesday, December 12, 2007
The Outdoor Channel is being made available on a pay-per-view basis ...
- WSJ Expands Elevator Video Network
MediaDailyNews, Erik Sass - Tuesday, December 11, 2007
The Wall Street Journal Office Media Network has extended its reach in ...
- New Video Network Targets Dental Waiting Rooms
MediaDailyNews, Erik Sass - Tuesday, December 11, 2007
At long last, there's something to take your mind off the fe ...
- Posterscope Merges With Carat Brand Experience
MediaDailyNews, - Monday, December 10, 2007
Aegis Group last week said it was merging its Posterscope USA out-do ...
- Naval Bom-board-ment: Shanghai Gets Digital Billboards on Boats
MediaDailyNews, Erik Sass - Thursday, December 6, 2007
Property has gotten so pricey in China's main port city of Shangh ...
- Jim Bell Joins Reactrix
MediaDailyNews, - Wednesday, December 5, 2007
Fast-growing digital out-of-home advertising network Reactrix Systems has named veteran Madison Aven ...
- InStore Heads Into Subways: The Restaurants, Not The Transit System
MediaDailyNews, Joe Mandese - Tuesday, November 27, 2007
In the battle for dominance in the burgeoning retail media marketplace, InSto ...
- Reach Out: WSJ Office Network Gets Key Business Pros
MediaDailyNews, Erik Sass - Tuesday, November 27, 2007
A study of the Wall Street Journal Office Network by Arbitron fou ...