- Prestone: We're Not Just For Winter Anymore
Marketing Daily, Karl Greenberg - Wednesday, July 21, 2010
"We looked at the market landscape and saw that, though we a ...
- 'Fourth Screen' Report Gets Fitter: Adds Big Retailers, Begins Showing Seasonal Trends
MediaDailyNews, Joe Mandese - Monday, July 12, 2010
As the category's name might imply, health club networks are getting fitte ...
- Shell's Aggressive Ad Campaign Touts 'New Energy Future'
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 24, 2010
Shell Oil seems to be the only oil company willing to aggressive ...
- Leo Burnett Sydney Wins Cannes Media Grand Prix, Judges Nix Radio Category
MediaDailyNews, Joe Mandese - Thursday, June 24, 2010
Leo Burnett Sydney won the Media Grand Prix for its 'Eos Photochain ...
- Bojangles' Debuts Approach To Craving Theme
Marketing Daily, Karlene Lukovitz - Monday, June 21, 2010
TV spots from the chain's new agency, Charlotte, N.C.-based BooneOakley, play o ...
- Sears' Grabby New Billboards Tout Handiness
Marketing Daily, Sarah Mahoney - Monday, June 14, 2010
The company is also asking fans to interpret that slogan with the ...
- KeyBank Offers IPod Touch To New Customers
Marketing Daily, Tanya Gazdik - Thursday, June 10, 2010
"By providing a premium that's out of the ordinary, we have establish ...
- Bermuda Leverages Proximity To East Coast
Marketing Daily, Karl Greenberg - Thursday, June 3, 2010
"We're extremely focused on the New York market and cosmopolitan travelers fr ...
- Sprint's Evo First 4G Smartphone On The Market
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 3, 2010
No. 3 wireless carrier Sprint last night launched a campaign for Ev ...
- Kraft Wants To Turn Mac & Cheese Into A Family Food
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 27, 2010
In a new campaign from a new agency, Kraft Macaroni and Chee ...
- Milagro Marketing 'Evolves' In First Consumer Push
Around the Net In Brand Marketing, Thom Forbes - Friday, May 21, 2010
Milagro super-premium tequila is targeting "urban expressive" consumers between the ages ...
- Southwest Air Continues Bags Fly Free Promo
Marketing Daily, - Thursday, May 20, 2010
Over the next six weeks, the Dallas-based airline will decal more th ...
- Ocean City, Md. Effort Lures Beachgoers
Marketing Daily, - Tuesday, May 18, 2010
The campaign, which includes TV, radio, billboards and online ads, features "Rodn ...
- JVC, All American Rejects Team For Viral Video
Marketing Daily, Aaron Baar - Wednesday, May 19, 2010
"We're trying to sell the 'entertainment'" of JVC Mobile products, Chad Vogelson ...
- Radio Revenues Rise at Clear Channel, Saga
MediaDailyNews, Erik Sass - Tuesday, May 11, 2010
The first quarter brought some long-overdue good news for the radio busines ...
- Billboard Texting Campaign Lands Home For Homeless Couple
Around the Net In Brand Marketing, Thom Forbes - Friday, May 7, 2010
...
- Proactiv Launches An Image Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 4, 2010
If you've ever had a teen with a burgeoning pimple, you kn ...
- CBS Outdoor 'Eyes' New TAB Metric
MediaDailyNews, Erik Sass - Friday, April 30, 2010
CBS Outdoor is the first major outdoor advertising company to integrate t ...
- Philly Utility Takes Soft Approach To Energy Use
Marketing Daily, Aaron Baar - Wednesday, April 14, 2010
In a series of new television commercials, energy-hogging "ogres" -- old appliance ...
- Digital Signage Groups Merge To Form Digital Screenmedia Association
MediaDailyNews, Joe Mandese - Wednesday, April 14, 2010
The burgeoning digital out-of-home media marketplace is undergoing some consolidation among so ...
- Beam Global's Effen Vodka Gets Provocative
Marketing Daily, Karlene Lukovitz - Wednesday, April 7, 2010
The tongue-in-cheek campaign plays on the name for decidedly suggestive, risqué effec ...
- Contestants Challenged To Redesign Scion
Marketing Daily, Tanya Gazdik - Wednesday, March 31, 2010
The primary objective of the campaign is to connect with the trendsettin ...
- Nat Geo Wild Launches In 40 Million Homes
MediaDailyNews, David Goetzl - Tuesday, March 30, 2010
Nat Geo Wild, the spinoff with more of a focus on t ...
- Fledgling Ad Bureau Places Bet On, Well, Place: OVAB Becomes DPAA
MediaDailyNews, Joe Mandese - Wednesday, March 24, 2010
The Out-of-home Video Advertising Bureau, or OVAB, the fledgling ad trade associatio ...
- Puck Up: Versus Back On DirecTV
MediaDailyNews, David Goetzl - Monday, March 15, 2010
As expected, Versus has reached a deal with DirecTV, restoring the netwo ...
- Outdoor/Mobile Campaign Builds Buzz For 'Repo'
Around the Net In Brand Marketing, Thom Forbes - Friday, March 5, 2010
For its upcoming "Repo Man," a movie set in the future whe ...
- Correction: Chrysalis Has Partnered, Not Merged With Posterscope
MediaDailyNews, - Tuesday, February 23, 2010
- Ryan Laul Leaps From Hyperspace, Move Follows Merger Of Posterscope With Chrysalis
MediaDailyNews, Joe Mandese - Tuesday, February 23, 2010
Ryan Laul is out as head of the U.S. operations of Hyperspac ...
- Leibovitz Shoots Britney Spears For Candie's
Marketing Daily, Tanya Gazdik - Wednesday, February 17, 2010
The campaign, a series of photographs of Spears as seen through t ...
- Best Buy Makes The Ultimate E-Cycling Billboard
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 11, 2010
...