Leo Burnett Sydney won the Media Grand Prix for its 'Eos Photochains' campaign for Canon Australia Wednesday during the Media Lions awards at the Cannes Lions International Advertising Festival in
France. Fischer Portugal took second place and Lew'LaraTBWA São Paulo won third place.
Chaired by Starcom MediaVest Group Global CEO Laura Desmond, and judged by 25 judged by 25
international media professionals, 199 entries were shortlisted with 8 winning gold, 11 silver and 28 bronze Lions.
In the outdoor media category, two Grand Prix awards were bestowed: One to New
York-based Anomaly in the Billboards & Street Furniture and Posters category for its "Smart May Have the Brains" campaign for Diesel; and the other for "ambient" media to Buenos Aires-based Del
Campo/Nazca Saatchi & Saatchi for its "Andes Teletransporter" campaign for Inbev.
The Young Lions Media Competition was won by the team from Denmark.
Campaign winners can be viewed at www.canneslions.com/work.
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