- Broadcast TV Reaches 91% Of Streamers, Linear TV At 14% Ad Share
Advanced TV Insider, Wayne Friedman - Thursday, January 16, 2025
Although ad-supported streaming and digital platform businesses continue to show gains, ...
- Immediate, Measurable Ad Results Fuel Performance Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, January 16, 2025
An accelerated push for more measurable results has surfaced as platforms beco ...
- An OpenAI Audio Ad For Publishers And Retailers Created From 1-800-ChatGPT
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 24, 2024
Driving traffic has been one of search's leading benefits. OpenAI has ...
- Google AI Overviews Makes Major Transition
MediaDailyNews, Laurie Sullivan - Tuesday, December 17, 2024
Traditional search engines from Google and Microsoft have skyrocketed, but newcomers a ...
- Beware Of Google Sponsored Ads Phishing Scams This Holiday Season
MediaDailyNews, Laurie Sullivan - Thursday, December 5, 2024
This year, scammers have ventured deeper into financial institutions. When I search ...
- Google Makes Gifting A Game Show, Teaches Users To Talk Gemini
MediaDailyNews, Laurie Sullivan - Tuesday, November 26, 2024
Google launched a series of ad campaigns this week. One showcases Goog ...
- 37% Of Gen X Make Purchases From Ads, Study Shows
MediaDailyNews, Laurie Sullivan - Tuesday, November 12, 2024
Gen X and Baby Boomer generations are most receptive to digital a ...
- Two Search Engines Create One To Take On Google
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 13, 2024
Two search engines known in Europe for their individuality announced Tuesday th ...
- Google News Exec Heading Publisher Relationships Resigns
MediaDailyNews, Laurie Sullivan - Monday, November 11, 2024
Shailesh Prakash, vice president and general manager for Google News, has resigne ...
- Ad Spend Vs. Volume By Channel Tells Two Tales
MediaDailyNews, Laurie Sullivan - Friday, November 1, 2024
Increasing ad prices became the most important issue for advertising in ...
- Google Q3 Ad Spend Rose 11%, Led By Gains In Search, YouTube
MediaDailyNews, Laurie Sullivan - Tuesday, October 29, 2024
For the first time ever, YouTube's ad and subscription revenue combined surpass ...
- GAI Automating Advertising - Ad Copy In 30 Seconds
Performance Marketing Insider, Laurie Sullivan - Monday, October 28, 2024
Google has created all types of technology for AI-supported images, text, aud ...
- Amazon Ads Spend Growth Continues As Google, Others Slow
MediaDailyNews, Laurie Sullivan - Wednesday, October 23, 2024
Digital advertising growth continues to slow across many platforms with the excepti ...
- DOJ Seeks Information From Google About Generative AI Plans
MediaDailyNews, Wendy Davis - Tuesday, October 22, 2024
"Google's generative artificial intelligence plans will help the Court better understand h ...
- Court Won't Revive Law Firm's Trademark Suit Over Search Ads
MediaDailyNews, Wendy Davis - Tuesday, October 22, 2024
"Sophisticated consumers and those shopping for high-value products are likely to exerci ...
- DOJ Floats Proposal To Break Up Google, Require Sharing Of Search Data
MediaDailyNews, Wendy Davis - Wednesday, October 9, 2024
The government floated a proposal to force Google to separate its sear ...
- Hispanic U.S. Market Estimated To Add 7.4M By 2030
Data & Programmatic Insider, Laurie Sullivan - Monday, September 30, 2024
The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults wat ...
- TikTok Lets Advertisers Target Search Results, Calls Keywords The Backbone
MediaDailyNews, Laurie Sullivan - Tuesday, September 24, 2024
TikTok has come for Google's ad business at its most vulnerable ti ...
- Google Readies Ad Defense In U.S. Antitrust Trial
MediaDailyNews, Laurie Sullivan - Friday, September 20, 2024
Google opened its defense in a Virginia courtroom Friday, defending against U. ...
- Reddit Users Challenge Google, Sending Business Owners A Message
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 18, 2024
Many small businesses find they can gain traction by treating Reddit ...
- SMBs Face Inflation Troubles, As Consumers Reduce Spending
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 17, 2024
Pressures around inflation and the state of the economy are causing conce ...
- SEM Ranks Just Behind AI Marketing In Long List Of Open Jobs
MediaDailyNews, Laurie Sullivan - Wednesday, September 11, 2024
AI marketing assistant is the fastest-growing job in marketing, with a project ...
- IAB: Media Buyers Boost 2024 Ad Outlook To +11.8%
MediaDailyNews, Laurie Sullivan - Thursday, September 5, 2024
Media buyers expect to spend 11.8% more on ads in 2024 ...
- Google Ads Return On Ad Spend Slips Into TikTok
Performance Marketing Insider, Laurie Sullivan - Friday, August 23, 2024
Loss of confidence in Google Ads' return on ad spend and pa ...
- Google Living Microsoft's 20th-Century Nightmare
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 14, 2024
A breakup is possible, while less severe options include forcing Google ...
- Google: Long-Term Impact, Consequences Of Antitrust Trial
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 7, 2024
NetElixir founder and CEO Udayan Bose shared his thoughts on the potenti ...
- Google Search Deals Violated Antitrust Law, Judge Rules
MediaDailyNews, Wendy Davis - Monday, August 5, 2024
"Google is a monopolist, and it has acted as one to mainta ...
- What Higher Clicks, Impressions In Q2 Means For Q3 2024
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 31, 2024
While advertisers are in a period of rising ad prices, that cou ...
- Google Search Advertiser Wants Appeals Court To Revive Antitrust Battle
MediaDailyNews, Wendy Davis - Friday, July 26, 2024
The search advertiser - California Crane School - will ask a feder ...
- Microsoft Retrains AI-Based Search, Accommodates Publishers
MediaDailyNews, Laurie Sullivan - Wednesday, July 24, 2024
Microsoft has made important changes as it transitions to AI-supported search ...