- Apple Strikes Deal With Taboola To Power Native Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, July 16, 2024
Taboola confirmed on Tuesday that the company struck an agreement with App ...
- Amazon Prime Day Featured Brands See Boost In Search Interest
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 16, 2024
Analysis from Captify on Tuesday shows in increase in searches that inclu ...
- An AI Performance-Based Search Company That Is Different
Performance Marketing Insider, Laurie Sullivan - Friday, June 21, 2024
Ouna, a Hebrew reference from the Israeli-based company, translated into English mea ...
- LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 19, 2024
CMOs in the B2B marketing space strongly believe what they do tod ...
- NP Digital Acquires SearchGuru To Expand Globally
MediaDailyNews, Laurie Sullivan - Wednesday, June 5, 2024
NP Digital has acquired performance marketing company SearchGuru. All 120 employees ...
- Google Says Leaked Search Docs Are Real, But Cautions Industry On Context
MediaDailyNews, Laurie Sullivan - Thursday, May 30, 2024
As search professionals try to process and understand what the data reveal ...
- Google Tests GAI Search Ads With Extra Storage Space
MediaDailyNews, Laurie Sullivan - Tuesday, May 21, 2024
Extra Space Storage and Google are running a limited U.S. trial ...
- Metrics And Measurement: Data Behind CTV Integration With Digital Media
Data & Programmatic Insider, Laurie Sullivan - Monday, May 20, 2024
Skai is working to build its streaming and CTV services. It h ...
- Former Googler Says AI Is Driven By 'Stone-Cold Panic'
Performance Marketing Insider, Laurie Sullivan - Monday, May 20, 2024
Did AI turn search into an ask engine looking for a w ...
- Google I/O Focuses On AI Reasoning, Vision, Audio - And Planning Ahead
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
The ability for AI agents to see, hear and respond to conversatio ...
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO Study
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
Investments of media have increased year-over-year, from 25.6% to 27.9%, as CM ...
- Could Microsoft President Brad Smith Fall Out Of Step With Brand Loyalists?
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 8, 2024
Microsoft President Brad Smith may have just created a deeper chasm betwe ...
- Channel Factory Creates AI Incubator Innovation Lab
Performance Marketing Insider, Laurie Sullivan - Thursday, April 18, 2024
Channel Factory will introduce an innovation lab focused on artificial intelligence ...
- Walmart Retail Media Business Co-Creator: Changes Brands Should Expect
Performance Marketing Insider, Laurie Sullivan - Monday, April 15, 2024
Bringing ad sales in-house is a change Moloco VP-Retail Media Business Nikh ...
- Top 10 & Mid-Tier Media Outlets Boost Share Of Digital Ad Revenue
Research Intelligencer, Robert Williams - Tuesday, April 16, 2024
Larger companies have been better equipped to harness their advantages in first-par ...
- DuckDuckGo Subscription Bundles Privacy Search Engine, Browser With VPN
MediaDailyNews, Laurie Sullivan - Thursday, April 11, 2024
Advertisers may find fewer ads and popups are beneficial, giving their a ...
- Persuade Me: AI's Large Language Models Become Persuasive
Performance Marketing Insider, Laurie Sullivan - Thursday, April 11, 2024
Advertisers try to persuade people to buy products, healthcare providers try ...
- Trust In Google Ads Down, PPC Report Cites AI As Top Priority
Performance Marketing Insider, Laurie Sullivan - Friday, April 5, 2024
The State of PPC Global Report 2024 provides insights to better understa ...
- Search Generative Experience As A Complete Alternative To Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 2, 2024
Some say generative AI will never replace traditional search engines, but t ...
- Judge Sides With Google And Apple In Battle Over Search Partnership
MediaDailyNews, Wendy Davis - Tuesday, March 26, 2024
"Google's dominance in the search and search advertising markets alone is insufficie ...
- Apple In Talks With Baidu, Showing Need For AI Assistance
MediaDailyNews, Laurie Sullivan - Friday, March 22, 2024
Apple is talking with Baidu execs about the use of its generati ...
- Google Update Standardizes Ad Conversions, Simplifies Reporting
MediaDailyNews, Laurie Sullivan - Thursday, March 21, 2024
Google will roll out an update to Google Analytics 4 that standardiz ...
- How Far Will Google And Microsoft Go To Collaborate?
Performance Marketing Insider, Laurie Sullivan - Thursday, March 21, 2024
If Microsoft Advertising could provide a Performance Max product with capabilities simil ...
- Google Ad Lead Vidhya Srinivasan Muses About The Future Of Advertising
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 20, 2024
Google Ad Lead Vidhya Srinivasan provides insights about the future of advertisi ...
- Google Adds Offsite Retail Media For Search, Self-Serve Coming
MediaDailyNews, Laurie Sullivan - Monday, March 18, 2024
Early adopter Lowe's will launch its first offsite retail media offering ...
- Amazon Apologizes For Costly Errors Made By Its Automated Ad System
MediaDailyNews, Laurie Sullivan - Friday, March 15, 2024
A seller of gaming computers discovered Amazon had charged him thousands ...
- Microsoft Deal With Oracle Provides Clues To Its AI Investments
MediaDailyNews, Laurie Sullivan - Thursday, March 14, 2024
Microsoft is making investments in infrastructure to dominate the areas of ...
- Google Ads To Automatically Pause Ad Groups With Low Activity
Performance Marketing Insider, Laurie Sullivan - Friday, March 1, 2024
Here's why search experts like Navah Hopkins, president at Navah Hopkins LL ...
- AI Replaces Keywords, Gives Advertising Insight Into Black Box Data
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 28, 2024
An AI-based platform built by NetElixir has the ability to verify performan ...
- Microsoft Approached Apple With Offer To Sell Bing Search Engine
MediaDailyNews, Laurie Sullivan - Sunday, February 25, 2024
Google's antitrust case against the U.S. Justice Department was unsealed Friday, reveali ...