- Google AI Delivers What's On Your Mind
Performance Marketing Insider, Laurie Sullivan - Thursday, November 16, 2023
The technology generates shoppable products by describing an image, with a sear ...
- Journalism Ruined Journalism
MediaDailyNews, Kevin Ryan - Wednesday, November 8, 2023
The too cool-for-mainstream press has uncovered the dastardly practice of SEO. ...
- Google Trial Docs Reveal Secrets
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 8, 2023
Disclosures in Google's antitrust case as part of the testimony by t ...
- Gen Z (60%), Millennials (56%) Say CTV Runs Better-Quality Ads
MediaDailyNews, Laurie Sullivan - Sunday, November 5, 2023
A study by Magna Media Trials and Samsung Ads explored Gen ...
- Ecommerce Paid Channel Use Declines - A Problem For Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 31, 2023
Ecommerce advertising seems to be getting a boost from social channels. U ...
- Microsoft CMO Steps Down, Takeshi Numoto Steps In
MediaDailyNews, Laurie Sullivan - Friday, October 27, 2023
Microsoft on Thursday said CMO Chris Capossela will leave the company aft ...
- Search Themes Comes To Google Performance Max
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
Google just changed ad targeting with its "search themes" beta launch ...
- How Technologists Are Selling AI To Marketers
Performance Marketing Insider, Laurie Sullivan - Friday, October 27, 2023
AI grew up this year, advancing into generative and other types. ...
- Google Ready To Fill Ads With Its Generative AI Search Experience
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
On Alphabet's Q3 2023 earnings call Tuesday, Google CEO Sundar Pichai sa ...
- Google Ranking And Indexing Become Focus Of Search Trial
Performance Marketing Insider, Laurie Sullivan - Thursday, October 19, 2023
Google will generate $170.87 billion worldwide in net digital ad revenue ...
- Microsoft Bing: Verbs Matter More In AI
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 17, 2023
Microsoft Bing Principal Program Manager Fabrice Canel explains how AI search diffe ...
- GroupM Betas Walmart Retail Media Certification Program
MediaDailyNews, Laurie Sullivan - Thursday, October 12, 2023
The training and certification program for media buyers, partners and self-serve advertise ...
- Google Search: A Gross Margin Framework For Generative AI Modeling
Performance Marketing Insider, Laurie Sullivan - Thursday, October 12, 2023
Analysts at New Street Research have developed a framework to evaluate t ...
- Apple Explored DuckDuckGo As A Privacy-Based Search Engine
MediaDailyNews, Laurie Sullivan - Thursday, October 5, 2023
Unsealed court testimony in the Department of Justice's landmark antitrust case again ...
- Marketers Split On How To Price Services
Performance Marketing Insider, Laurie Sullivan - Friday, October 6, 2023
Ad and marketing agencies are split on how to price paid ...
- Google Quietly Raised Ad Prices To Meet Targets
MediaDailyNews, Laurie Sullivan - Tuesday, September 19, 2023
A Google exec admitted to changing the price of ads during t ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- Adobe Predicts Holiday Roller Coaster For Prices Online
Performance Marketing Insider, Laurie Sullivan - Friday, September 15, 2023
Search marketers will need to pay extra attention when crafting campaign messag ...
- DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 21, 2023
Addressable TV is increasingly combined with search, display and other media ...
- Behind Amazon's Move To Expand Ads On Third-Party Sites
Performance Marketing Insider, Laurie Sullivan - Friday, August 18, 2023
Skai has worked with Amazon for several years. Nich Weinheimer, Skai E ...
- Google Must Face Claims It Overcharged Pay-Per-Click Advertisers, Judge Rules
Digital News Daily, Wendy Davis - Wednesday, August 16, 2023
Google isn't entitled to summary judgment in a long-running battle with ...
- Google Display, Dynamic Search Ads Roll Into AI Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2023
Dynamic Search Ads and Google Display Ads campaign upgrades are open ...
- Analyst Sees Microsoft Bing Search Outpacing Google Search Revenue Within 3 Years
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 21, 2023
Microsoft's development of its own version of Google's Performance Max platform, rebrandi ...
- Microsoft Performance Max Opens In Beta
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 20, 2023
Microsoft has opened its Performance Max platform in beta to select market ...
- To Have And To Hold: B2C Brands Face Customer Churn, Channel Shifts
Email Insider, Ray Schultz - Tuesday, July 18, 2023
Email now ranks as the least effective channel for customer retention, Spect ...
- Organic Search Drove 36% Of Overall Website Traffic For 6 Key Industries
Performance Marketing Insider, Laurie Sullivan - Thursday, July 6, 2023
Marketers are tasked with staying on top of a growing number ...
- Yahoo Prepares To Go Public, Again
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 4, 2023
Yahoo CEO Jim Lanzone has a goal to take the company throu ...
- Search's Influence Demonstrated In Total Economic Impact Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 29, 2023
Lucidworks commissioned Forrester Research to build a Total Economic Impact Study th ...
- Selling On Amazon? NP Digital Shares Tactics To Succeed
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 28, 2023
David Hutchinson, VP of marketplaces at NP Digital, details strategies and certainti ...
- Cruises, Related Bookings Rebound: Celebrity Web Traffic Rose Over 36%, Norwegian Rose 33%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2023
Carnival, the biggest brand in cruising, had 14.4 million visits to i ...