- Ad Shows Marketers How To Redefine Success
MediaDailyNews, Laurie Sullivan - Monday, January 22, 2024
An ad campaign launched Monday from Semrush redefines success and shows markete ...
- Google Rolls Out Conversational AI In Search Ads
MediaDailyNews, Laurie Sullivan - Tuesday, January 23, 2024
The experience generates ad content -- the first integration of Gemini ...
- Google CEO Pichai Says Layoffs Not Complete
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
Google CEO Sundar Pichai said more layoffs are coming - after layi ...
- U.S. Ad Spend Estimates Reach $570B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketi ...
- Google To Tweak Online Search Results To Comply With EU Rules
MediaDailyNews, Laurie Sullivan - Wednesday, January 17, 2024
Google plans to slightly change online search results to give comparison sit ...
- Aftermath Of Google Ads Sales Layoffs Have Major Impact On Agencies, Brands
MediaDailyNews, Laurie Sullivan - Wednesday, January 17, 2024
Google seems to be less invested in client performance and instead focus ...
- 'Search Generative Experience' Forecast To Fuel $40B Annually For Google
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
BrightEdge data shows the impact of Google's Search Generative Experience supported ...
- Paid Search Fueled Highest Holiday Sales For Retailers
Performance Marketing Insider, Laurie Sullivan - Thursday, January 4, 2024
Paid search drove U.S. consumers to spend, but a payment strategy allow ...
- Middle East Search Insiders Speak Out
Performance Marketing Insider, Laurie Sullivan - Friday, December 29, 2023
A group of search and technology experts in the Middle East launch ...
- Yandex Restructuring Delayed, Expected To Be Complete In Early 2024
MediaDailyNews, Laurie Sullivan - Tuesday, December 26, 2023
Reports now suggest Yandex's restructuring deal is not expected to be complet ...
- Retail Media Networks Saw Highest Ad Growth On Black Friday
Research Intelligencer, Rob Williams - Friday, December 22, 2023
Ad spending on retail media networks nearly tripled on Black Friday. ...
- Google AI Delivers What's On Your Mind
Performance Marketing Insider, Laurie Sullivan - Thursday, November 16, 2023
The technology generates shoppable products by describing an image, with a sear ...
- Journalism Ruined Journalism
MediaDailyNews, Kevin Ryan - Wednesday, November 8, 2023
The too cool-for-mainstream press has uncovered the dastardly practice of SEO. ...
- Google Trial Docs Reveal Secrets
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 8, 2023
Disclosures in Google's antitrust case as part of the testimony by t ...
- Gen Z (60%), Millennials (56%) Say CTV Runs Better-Quality Ads
MediaDailyNews, Laurie Sullivan - Sunday, November 5, 2023
A study by Magna Media Trials and Samsung Ads explored Gen ...
- Ecommerce Paid Channel Use Declines - A Problem For Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 31, 2023
Ecommerce advertising seems to be getting a boost from social channels. U ...
- Microsoft CMO Steps Down, Takeshi Numoto Steps In
MediaDailyNews, Laurie Sullivan - Friday, October 27, 2023
Microsoft on Thursday said CMO Chris Capossela will leave the company aft ...
- Search Themes Comes To Google Performance Max
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
Google just changed ad targeting with its "search themes" beta launch ...
- How Technologists Are Selling AI To Marketers
Performance Marketing Insider, Laurie Sullivan - Friday, October 27, 2023
AI grew up this year, advancing into generative and other types. ...
- Google Ready To Fill Ads With Its Generative AI Search Experience
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
On Alphabet's Q3 2023 earnings call Tuesday, Google CEO Sundar Pichai sa ...
- Google Ranking And Indexing Become Focus Of Search Trial
Performance Marketing Insider, Laurie Sullivan - Thursday, October 19, 2023
Google will generate $170.87 billion worldwide in net digital ad revenue ...
- Microsoft Bing: Verbs Matter More In AI
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 17, 2023
Microsoft Bing Principal Program Manager Fabrice Canel explains how AI search diffe ...
- GroupM Betas Walmart Retail Media Certification Program
MediaDailyNews, Laurie Sullivan - Thursday, October 12, 2023
The training and certification program for media buyers, partners and self-serve advertise ...
- Google Search: A Gross Margin Framework For Generative AI Modeling
Performance Marketing Insider, Laurie Sullivan - Thursday, October 12, 2023
Analysts at New Street Research have developed a framework to evaluate t ...
- Apple Explored DuckDuckGo As A Privacy-Based Search Engine
MediaDailyNews, Laurie Sullivan - Thursday, October 5, 2023
Unsealed court testimony in the Department of Justice's landmark antitrust case again ...
- Marketers Split On How To Price Services
Performance Marketing Insider, Laurie Sullivan - Friday, October 6, 2023
Ad and marketing agencies are split on how to price paid ...
- Google Quietly Raised Ad Prices To Meet Targets
MediaDailyNews, Laurie Sullivan - Tuesday, September 19, 2023
A Google exec admitted to changing the price of ads during t ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- Adobe Predicts Holiday Roller Coaster For Prices Online
Performance Marketing Insider, Laurie Sullivan - Friday, September 15, 2023
Search marketers will need to pay extra attention when crafting campaign messag ...
- DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 21, 2023
Addressable TV is increasingly combined with search, display and other media ...