- Putting the Power of Data in the Hands of Stakeholders
The MediaPost Cases, Lisa Singer - Friday, September 22, 2023
Stakeholders always want more data on how their programs are performing. ...
- Enterprise Digital Transformation: Be Influential, Tenacious and Patient
The MediaPost Cases, Lisa Singer - Tuesday, September 26, 2023
Every organization is now a tech organization; every industry has been disrupte ...
- Premium Inventory Access Drives ATV Spend Increases: Survey
Advanced TV Insider, Karlene Lukovitz - Thursday, July 27, 2023
Marketers and agency executives choosing advanced TV programmatic partners said measurement capabiliti ...
- Adjusting The Backward Thinking Around AI
Performance Marketing Insider, Laurie Sullivan - Thursday, July 27, 2023
Marketers have a missed opportunity in what Boathouse President John Connors cal ...
- PubMatic Offers Self-Service Advertising Platform
Publishers Daily, Ray Schultz - Wednesday, July 26, 2023
The new offering is designed to help advertisers succeed in commerce me ...
- Tracking: What Marketers Should Know About Apple iOS 17
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 26, 2023
Peter Jakus, product manager at Bloomreach, said while Apple has tried ...
- Google Display, Dynamic Search Ads Roll Into AI Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2023
Dynamic Search Ads and Google Display Ads campaign upgrades are open ...
- Internet-Wireless Marketers Slow Paid TV Ad Spend By 11%, Impressions Rise
Television News Daily, Wayne Friedman - Tuesday, July 25, 2023
Amid weakness in the linear TV ad marketplace, TV-Internet/wireless marketers have slow ...
- Video Velocity: Financial Services Is Now The Top Sender
Email Insider, Ray Schultz - Tuesday, July 25, 2023
High tech is second. Overall, video usage by companies has jumped ...
- Amazon, Google, Meta, Walmart Ad Spend Rises, With YouTube Surging 31%
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 25, 2023
Ad spend grew across many major digital platforms that Tinuiti supports. Fashi ...
- UK Open Rates Rise, Click-to-Open Rates Stall
Email Marketing Daily, Ray Schultz - Wednesday, July 19, 2023
Delivery rates increase in retail and finance fields, DMA UK reports. ...
- Travel Ad Engagement Rates Surge, Revenue To Follow
Data & Programmatic Insider, Laurie Sullivan - Monday, July 17, 2023
Engagement volume continues to surge online in the travel industry. Overall E ...
- Research To Mark World Emoji Day Reveals Changes In Effectiveness
Email Marketing Daily, Ray Schultz - Monday, July 17, 2023
There is a science to using and driving marketing results with the ...
- Worldwide Partners Bolsters Capabilities With 3 New Agencies
Mediapsssst, Richard Whitman - Monday, July 17, 2023
The additions follow several new assignments from marketers. Last month, Brand U ...
- Study: Who's Splurging On What Items?
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 11, 2023
Consumers are splurging on some items, but not all. Knowing who's spendi ...
- GiantCampaign Offers AI-Powered Email Automation
Email Marketing Daily, Ray Schultz - Monday, July 3, 2023
The tool utilizes predictive modeling and algorithms to help brands tailor campaign ...
- M&C Saatchi Performance Elevates Chaudhary To Global CEO
MAD, Steve McClellan - Thursday, June 29, 2023
Chaudhary succeeds James Hilton, the agency's Founder/CEO, who will continue his ro ...
- Search's Influence Demonstrated In Total Economic Impact Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 29, 2023
Lucidworks commissioned Forrester Research to build a Total Economic Impact Study th ...
- Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 28, 2023
Emodo has released findings from a study that highlights the need ...
- TikTok Will Pay Creators To Create Video Ads For Brand Challenges
Digital News Daily, Colin Kirkland - Tuesday, June 27, 2023
TikTok has announced a new in-app feature being tested with select bran ...
- Selling On Amazon? NP Digital Shares Tactics To Succeed
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 28, 2023
David Hutchinson, VP of marketplaces at NP Digital, details strategies and certainti ...
- Basis Automates TikTok Ads Performance Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 27, 2023
The move provides TikTok advertising delivery data alongside programmatic, direct, search, a ...
- Sonic Branding From WPP Company Comes With Performance Benefits
Data & Programmatic Insider, Laurie Sullivan - Monday, June 26, 2023
Sonic branding firm amp demonstrated a tool at Cannes that uses ...
- YouTube Test And Compare Feature For Creators Aims To Drive Performance
Performance Marketing Insider, Laurie Sullivan - Monday, June 26, 2023
The test-and-compare feature with creators, announced at VidCon last week, allows th ...
- DoubleVerify Extends Media Quality Authentication To Facebook, Instagram Reels
Digital News Daily, Colin Kirkland - Thursday, June 22, 2023
The expansion of third-party ad-fraud protection technology to Facebook and Instagram Ree ...
- Cannes: Gen AI And Inside Baseball Stuff
Performance Marketing Insider, Laurie Sullivan - Thursday, June 22, 2023
Generative AI will "supercharge" the creative process, NVIDIA founder and CEO Jens ...
- MNTN Creates Viva, Adds Gen AI Tool To Enhance Performance Of CTV Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2023
MNTN plans to launch a generative AI tool to help marketers streamli ...
- Lytics, LiveRamp Collaborate On Identity Marketing, Kraft Pilots Program
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
The strategy, built on the partnership, is now available to a sele ...
- TikTok Expands IAS Partnership For Brand-Safety Measurement In 23 New Regions
Digital News Daily, Colin Kirkland - Friday, June 16, 2023
TikTok has expanded its partnership with IAS to 23 new markets, usheri ...
- American Express Looks To Expand Program With Seasonal Offers
Performance Marketing Insider, Laurie Sullivan - Monday, June 19, 2023
American Express continues to build out its Amex Offers program by providi ...