- MGM Resorts - This Is What Performance Looks Like In 2025
Performance Marketing Insider, Laurie Sullivan - Friday, December 20, 2024
MGM Resorts is testing search on Pinterest and TikTok - a ve ...
- Project Peacock Made Discover's Campaign Fly
Performance Marketing Insider, Laurie Sullivan - Thursday, December 19, 2024
Discover for the first time launched a product other than a cred ...
- The String Of Letters, Numbers That Make Up ID5 User IDs
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 17, 2024
Initial tests of the integration found that when the ID5 ID ...
- Dentsu Demonstrates How To Make Logos And Influence People
MediaDailyNews, Joe Mandese - Monday, December 16, 2024
Dentsu this morning unveiled a new dedicated influencer marketing practice, including ...
- Don't Fall For Seemingly 'Sexy, High And Sweet' ROAS
Performance Marketing Insider, Laurie Sullivan - Monday, December 16, 2024
Paid search has become the most effective channel to drive awareness f ...
- Google Releases Gemini 2.0, Built For Agentic Era
MediaDailyNews, Laurie Sullivan - Wednesday, December 11, 2024
In a race to become the dominant player in AI, Google h ...
- Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It
Performance Marketing Insider, Laurie Sullivan - Thursday, December 12, 2024
How the brain accepts and processes GAI in creative and ads h ...
- Direct Mail Snaps Back - And Is Being Used With Email, Other Channels
Email Insider, Ray Schultz - Wednesday, December 11, 2024
Direct mail spending is expected to hit $37.3 billion this year, Winterber ...
- OpenAI Releases Sora, Advertisers Gain Access To Text-To-Video AI
MediaDailyNews, Laurie Sullivan - Tuesday, December 10, 2024
OpenAI's text-to-video AI model enables advertisers to generate videos from text prompt ...
- Touchstone Central: New Tool Allows Email, SMS And Push Measurement
Email Insider, Ray Schultz - Tuesday, December 10, 2024
Omnisend is launching a beta version of a cross-channel reporting platform. ...
- Former Google Employees Create 14 Of The Top 50 AI Startups
Performance Marketing Insider, Laurie Sullivan - Monday, December 9, 2024
Former Google employees have had a profound influence on AI. They ha ...
- One-Third Of Marketers Expect 2025 Budgets To Rise
Marketing Daily, Sarah Mahoney - Thursday, December 5, 2024
WARC's forecast finds that while 65% expect business to improve, fewer thi ...
- The New York Times Wants To 'Reshape' The Ad Economy
Data & Programmatic Insider, Laurie Sullivan - Monday, November 25, 2024
Rather than measuring clicks and impressions, the "Times" plans to find ...
- Merkle Becomes First Agency To Offer Adobe Mix Modeler
MediaDailyNews, Laurie Sullivan - Wednesday, November 20, 2024
The performance agency's clients now have access to build integrated models, givi ...
- Kendra Scott And Carhartt Find Success In Data
Performance Marketing Insider, Laurie Sullivan - Thursday, November 21, 2024
From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It ...
- Google AI Overviews Optimization Techniques Simplified
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 20, 2024
Real-time data and insights through BrightEdge Data Cube X allow marketers ...
- 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results
MediaDailyNews, Laurie Sullivan - Sunday, November 17, 2024
"Daily Mail" ran an eye-tracking study with Lumen Research challenging the ...
- AI Shifts Ad-Tech And Media-Buying Budgets For 2025
MediaDailyNews, Laurie Sullivan - Thursday, November 14, 2024
Budgets will shift to emerging AI-powered channels that embrace creative automation a ...
- Advertisers, Creators Raise Performance Across YouTube, Reddit
Performance Marketing Insider, Laurie Sullivan - Thursday, November 14, 2024
An open mind and trust drive consumer spending, according to the stud ...
- The Email Power Elite: The 3 Levels Of Marketing Sophistication
Email Insider, Ray Schultz - Wednesday, November 13, 2024
Is your firm a baseline marketer, a performance-obsessed marketer or a reven ...
- 2025 Ad Spend Forecast Puts CTV, Data First
MediaDailyNews, Laurie Sullivan - Monday, November 11, 2024
CTV, streaming and OTT video channels are expected to see the mo ...
- Amazon Holiday Ad Tells Us What The World Needs Now
Performance Marketing Insider, Laurie Sullivan - Friday, November 8, 2024
If you're an advertiser looking to spread cheer this holiday season, p ...
- Meta Rolls Out Display Option, Automates Media Across Ad Placements
MediaDailyNews, Colin Kirkland - Wednesday, November 6, 2024
The new display option automatically selects and places ad media across differe ...
- Future Of AI Performance Ads Seen In Humanoids
Performance Marketing Insider, Laurie Sullivan - Thursday, November 7, 2024
Adaptive learning has been around for years, and is now being us ...
- Google Accidentally Leaks Jarvis, Shows The Agent Is Real
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 6, 2024
An advanced version of Gemini AI will power Project Jarvis, built ...
- Google Optimization Score For Ads Identifies Competitor Impacts
MediaDailyNews, Laurie Sullivan - Monday, November 4, 2024
Google's Optimization Score that provides recommendations to improve ad performance has be ...
- White Noise Apps Could Be Stealing From Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 5, 2024
DoubleVerify has discovered media buyers have purchased more than 45,000 monthly impressio ...
- Mitsubishi Motors Canada Names NP Digital AOR
MediaDailyNews, Laurie Sullivan - Friday, November 1, 2024
Building on earned media and analytics work, Mitsubishi Motor Sales of Cana ...
- Instagram Reduces Video Quality Of Lesser-Watched Clips
MediaDailyNews, Colin Kirkland - Monday, October 28, 2024
Instagram automatically lowers the quality of videos not being watched enough ...
- CTV Measurement Extends Deeper Into Performance Advertising
MediaDailyNews, Laurie Sullivan - Thursday, October 24, 2024
Customer data platform Hightouch expanded into CTV ad measurement this week, becomi ...