- A Positive Prescription For Marketing To Boomers
Engage:Boomers, Mark Bradbury - Tuesday, June 12, 2012
In my last blog post, I wrote that medical science and lifesty ...
- Marketing To Cyborgs
Marketing: Health, Craig Douglass, Brendan Gallagher - Friday, June 8, 2012
This past March at the South By Southwest festival in Austin, Texa ...
- Pharma Marketers Should Speak 'Salud'
Marketing: Health, Eric Talbot - Tuesday, May 29, 2012
The influence of the Latino culture can be witnessed in many face ...
- Pfizer Launches Lipitor Mobile App
Marketing Daily, Tanya Gazdik - Thursday, May 24, 2012
Pfizer Inc. is launching an app tied to its Lipitor prescription medicatio ...
- Helping The Doctor's Office Get The Most Out Of Your Outreach
Marketing: Health, Neil Weisman - Tuesday, May 22, 2012
There are many factors that drive patients to the doctor's office, but-ultimately-t ...
- Abbott Pleads Guilty To Misbranding; Will Pay $1.6 Billion
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 8, 2012
Abbott Laboratories became the latest drug company to swallow the bitter ...
- Merck Launches Fertility Website, Awareness Effort
Marketing Daily, Tanya Gazdik - Wednesday, April 25, 2012
Merck and RESOLVE: The National Infertility Association remind couples that a "conversati ...
- Mark Walhberg Gets Supplemental With GNC
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
Pittsburgh-based GNC Holdings is partnering with actor Mark Wahlberg for a n ...
- Drugfree.org Partners With Pharma Company
Marketing Daily, Tanya Gazdik - Tuesday, April 10, 2012
The Partnership at Drugfree.org is partnering with Mallinckrodt, the pharmaceutical business ...
- Politics Blocks Gardasil From HPV Throat Cancer
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 5, 2012
Having a possible vaccine against a new, deadly disease of increasing frequen ...
- Kimberly-Clark Talks Bed Wetting
Raw, Karl Greenberg - Monday, April 2, 2012
Kimberly-Clark's DryNites brand has a new online campaign that runs until spri ...
- Un-Responsive Designs Plague Pharma Brand Websites
Marketing: Health, Dante Murphy - Friday, March 9, 2012
Brands should adopt and enforce strict interface guidelines for their mobile experienc ...
- 'Internet Pharmacies' Sell Drugs To Young Via Social
Around the Net In OMD Europe, Nina Lentini - Thursday, March 1, 2012
Illicit drugs and prescription medicines are being ordered online, reports the Internation ...
- Illegal Pharmacies Sell Drugs via Social Media
The Social Graf, Erik Sass - Wednesday, February 29, 2012
My curiosity is piqued by any story that involves the words "rog ...
- Who Is Alex Gorsky And Why Is He Leading J&J?
Marketing Daily - Top of the News, Thom Forbes - Friday, February 24, 2012
Alex Gorsky isn't talking himself yet but details have begun to emer ...
- GroupM: Search Good For What Ails Pharma Brands
Online Media Daily, Laurie Sullivan - Wednesday, February 15, 2012
Pharmaceutical companies spent billions in advertising last year, but search only account ...
- 5 Ways Pharma Can Mitigate Compliance Risks When Using Social Media
Marketing: Health, Jackie Kmetz - Tuesday, February 14, 2012
We are all familiar with the old saying, "the best offense ...
- McCann Human Care Earns AOR Assignment For Merck
MediaDailyNews, Steve McClellan - Tuesday, January 31, 2012
McCann HumanCare, part of Interpublic Group's McCann-Erickson, has been awarded its fir ...
- Pharma's Digital Future
Marketing: Health, Larry Mickelberg - Friday, January 27, 2012
Writing in the "New York Times" at the end of 2011, entreprene ...
- How Patient Recruitment Influences Your Healthcare Marketing
Marketing: Health, Neil Weisman - Tuesday, January 24, 2012
As a healthcare marketing professional, you must understand how medications are us ...
- Paula Deen: Out Of The Lard And Into The Fire
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 18, 2012
Portly Paula Deen, the doyenne of sumptuous Southern cooking served in heap ...
- More Pharma Firms Entering Deeper Social Waters With Confidence
Marketing: Health, Greg Singh - Tuesday, January 10, 2012
While many businesses have raced to build their presence in the onli ...
- Healthline To Power Ads On Drugs.com
Online Media Daily, Mark Walsh - Thursday, January 5, 2012
Healthline Networks has struck a deal with Drugs.com to exclusively sell target ...
- Pharma Can Use Social Media for Off-Label Discussions -- Well, Kind Of
The Social Graf, Erik Sass - Wednesday, January 4, 2012
Pharmaceutical marketing is one of the most heavily-regulated areas of media, ...