- Baird Revises 2023 Online Ad Forecast To $237B
MediaDailyNews, Laurie Sullivan - Friday, October 20, 2023
Baird Equity Research updated its multi-year online ad industry forecast for 202 ...
- Pinterest CEO Pledges A Safer Platform For Users, Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, September 13, 2023
"If we don't come through on this pledge - if we don ...
- 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
Performance Marketing Insider, Laurie Sullivan - Thursday, August 31, 2023
Seventy-four percent of ad budgets have been impacted by the economic downtur ...
- Behind Amazon's Move To Expand Ads On Third-Party Sites
Performance Marketing Insider, Laurie Sullivan - Friday, August 18, 2023
Skai has worked with Amazon for several years. Nich Weinheimer, Skai E ...
- Amazon Expands Sponsored Products Ads To Pinterest, BuzzFeed, Others
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 17, 2023
The display ads that serve up on search-results pages across Amazon owned-and-operat ...
- Volvo Partners With Pinterest For Denim-Themed Effort
Marketing Daily, Tanya Gazdik - Thursday, July 27, 2023
To capitalize on the interest in denim, Volvo is partnering with Pintere ...
- Warner Bros. Ropes In Barbie Pink Marketing, Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 18, 2023
Wall Street may need to re-evaluate the impact the Barbie movie wi ...
- Pinterest Ad Loads Rise, Prompting Wall Street Firm To Raise Estimates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2023
RBC Capital Markets raised estimates on Pinterest based on the firm's analys ...
- Pinterest First Platform To Take 'Inspired Internet Pledge' For Teen Safety
Digital News Daily, Colin Kirkland - Wednesday, June 21, 2023
"The Inspired Internet Pledge offers a framework for companies to take meaningfu ...
- Pinterest At Cannes Calls On Companies To Make The Internet Safer
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 20, 2023
Inspired Internet Pledge is a call to action for tech companies a ...
- TikTok Tests Visual Search To Boost Ecommerce Efforts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
TikTok is testing a visual search tool in its Shop tab th ...
- It's A Consumer-Generated Ad Universe
RTBlog, Joe Mandese - Monday, June 12, 2023
UGC now accounts for more than a quarter of all ad spendi ...
- Pinterest Reports Positivity As Key Driver In Consumer Action
Digital News Daily, Colin Kirkland - Friday, June 2, 2023
Creating more positive environments in brand messaging leads to new opportunities f ...
- Microsoft Dynamic Remarketing Seen To Generate 146% Higher Conversion Rates
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 19, 2023
Dynamic Remarketing and Pinterest Import across the Microsoft Audience Network became general ...
- Pinterest Integrates With Amazon In Multiyear Ad Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 28, 2023
Pinterest's ad partnership with Amazon aims to bring more brands and releva ...
- E-Grocery Secrets: Shoppers Love YouTube, Thursday Afternoon, Sliced Cheese
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 6, 2023
MikMak's latest benchmark study on e-grocery commerce reveals Walmart and Target a ...
- Pinterest Expands Creator Inclusion Fund To 5 More Countries
Digital News Daily, Colin Kirkland - Tuesday, April 4, 2023
Focused on supporting creators from underrepresented groups, Pinterest has announced the expansi ...
- Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users
Digital News Daily, Colin Kirkland - Wednesday, March 29, 2023
Pinterest is offering advertisers new ways to incorporate sustainability messaging into the ...
- Dotdash Meredith Teams Up With Pinterest To Offer Videos On Platform
Publishers Daily, Ray Schultz - Thursday, March 16, 2023
Pinterest has a similar arrangement with Conde Nast Entertainment. ...
- Northwestern Mutual Partners With Pinterest To Gamify Financial Planning
Digital News Daily, Colin Kirkland - Monday, March 13, 2023
Readying itself for Financial Literacy Month in April, Northwestern Mutual has announc ...
- Pinterest Tests New Premium Video Ad Format In Search Tab
Digital News Daily, Colin Kirkland - Thursday, March 2, 2023
At its first global ad summit, Pinterest announced its new ad offering ...
- Pro Sports And Media Dominate Social Post Volume, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, March 2, 2023
Media drives an average of 334 social engagements per day, Sprout Soci ...
- Pinterest CMO Andrea Mallard Joins Board At Creator Monetization Platform Kajabi
Digital News Daily, Colin Kirkland - Tuesday, February 28, 2023
Mallard wrote in a recent statement that she believes Kajabi to ...
- Positive Attitudes: Pinterest CEO Calls On Industry To Self-Regulate AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 22, 2023
Pinterest CEO Bill Ready is calling on the social media industry ...
- Pinterest Leans Into Shoppable Video As It Hits 450M Users
Video Insider, Karlene Lukovitz - Tuesday, February 7, 2023
The platform is pushing to make every existing and new short-form vid ...
- Conde Nast Entertainment Partners With Pinterest For Seasonal Videos
Publishers Daily, Ray Schultz - Monday, January 30, 2023
The videos will cover Fashion Week, Weddings, Summer and Back To Sch ...
- Data Privacy Scores Weigh Heavy On Some Search Engines
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 17, 2023
Neutronian has officially launched the next iteration of its Data Privacy Scor ...
- Pinterest Partners With LiveRamp, Albertsons First To Use Clean Room Services
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 6, 2023
Pinterest and LiveRamp have partnered to pilot clean rooms for select partne ...
- Tailwind Unveils Email And Social Copy Generation Tool
Email Marketing Daily, Ray Schultz - Tuesday, December 13, 2022
The launch of the AI-driven email and social copy generation tool follo ...
- Pinterest TV's First Shop The Holidays Event Launches
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 14, 2022
Pinterest TV on Monday launched its first Shop the Holidays event ma ...