• by Fern Siegel , June 7, 2024

Pinterest has released the latest iteration of its global campaign positing the platform as a journey of self-discovery.

Developed by Pinterest’s House of Creative team, the campaign is grounded in real stories and experiences from Pinterest users. The setting, however, is a fantastical world.

Targeting Gen Z, the tagline – "It's Possible" – sums up the demo's sense of exploring disconnected ideas, often turning them into viable businesses. Pinterest is positioned as a place where people follow their passions.

The spots were directed by Alaska, the duo Gustavo Moraes & Marco Laver, with visual effects by Noise VFX.

The campaign consists of three spots: "Find Your Aesthetic,""Whatever You're Into" and "Queen of the Concert." They run across TV, streaming, social, digital, programmatic and cinema in the U.S. and U.K. through November.

“We saw an opportunity to tap into the unique personalization Pinterest has to offer,” said Xanthe Wells, vice president, global creative at Pinterest. “Pinterest thrives in what we like to call the ‘magic middle’ – the space where people are free to discover and shape their own unique identities, then make them real. That extends beyond searching and saving, and into shopping.”

Each month, over half a billion users worldwide come to Pinterest, per the company.