- Get Prospect-centric With Your PR
Marketing Daily, James McNulty - Wednesday, October 27, 2010
Now that customers are more in charge of the sales process th ...
- Cuervo Promotes Games With Spitzer, MLB
Marketing Daily, Karlene Lukovitz - Monday, October 25, 2010
"While it is Halloween weekend and we expect most people to co ...
- DIY PR: Leave It To The Professionals
Marketing Daily, Vanessa Horwell - Thursday, October 14, 2010
Like my misadventure with home-decorating, doing things without knowledge or expertise ca ...
- Accidental Death Of Owner Adds To Segway's Image Problems
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 28, 2010
The Segway has struggled to expand beyond its status as a nic ...
- Got Java?
Marketing Daily, - Tuesday, September 28, 2010
Dunkin' Donuts and CareerBuilder have identified the Top 10 professions with t ...
- Multi-Platform Beringer Campaign Breaks New Ground
Engage:Hispanics, Karlene Lukovitz - Thursday, September 16, 2010
Obviously, Beringer sees its pilot campaign, which will continue through the e ...
- Southern Comfort Returns To TV After 2 Years
Marketing Daily, Karlene Lukovitz - Wednesday, September 15, 2010
The 15-second TV spot, which debuted Sept. 13 on "SportsCenter" on ESPN ...
- You Give PR A Bad Name
Marketing Daily, Vanessa Horwell - Tuesday, September 14, 2010
Manipulating and faking reviews is tantamount to fraud and premeditated deception. ...
- KFC To Introduce Colonel To The Younger Generation
Around the Net In Brand Marketing, Nina Lentini - Thursday, September 9, 2010
As a green copy editor, I recall writing a headline for t ...
- Public Relations Gains Ground On Mad Ave.
Around the Net In Brand Marketing, Nina Lentini - Thursday, September 9, 2010
Stuart Elliott writes about the latest acquisition by MDC Partners and not ...
- Consumer-Influenced Labels Are New Trend
Marketing Daily, Karlene Lukovitz - Thursday, September 2, 2010
Contests in which consumers help design or contribute to special product labeli ...
- The Pay For Play Conundrum
Marketing Daily, Vanessa Horwell - Wednesday, August 25, 2010
PFP is unethical; it lessens the overarching value of PR as ...
- Kraft 'Huddles' To Fight Hunger, Enlists Celebs
Marketing Daily, Tanya Gazdik - Tuesday, August 24, 2010
Marketing includes consumer incentives, cinema, newspaper and magazine ads, and public relation ...
- In Case of Emergency: High-Profile Cases Teach What Not to Do
Around the Net In Brand Marketing, Thom Forbes - Monday, August 23, 2010
PR lessons learned from the Toyota, BP and Goldman Sachs imbroglios. ...
- PR Alert: FAA Mulls Stiff Fine On American For Maintenance Lapses
Around the Net In Brand Marketing, Thom Forbes - Friday, August 20, 2010
Sources tell Andy Pasztor that the Federal Aviation Administration is going ...
- General Mills Launches Integrated Effort For Pillsbury
Marketing Daily, Nina Lentini - Monday, August 16, 2010
"We approached Melissa Joan Hart for several reasons," a spokesperson tells Marketi ...
- Calgon Launches 'Take Me Away!' Moments Contest
Marketing Daily, Nina Lentini - Monday, August 16, 2010
"Calgon as a brand tended to be for an older demographic," Shar ...
- Making A Comeback From A PR Crisis
Marketing Daily, Ronn Torossian - Monday, August 16, 2010
What's next for Al Gore? ...
- HP Adviser APCO Built Crisis Unit Handling WorldCom, Vioxx
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 11, 2010
APCO is no stranger to controversy, Sarah Rabil reports. ...
- JetBlue Puts Head In Sand Re: Incident
Marketing Daily, Tanya Gazdik - Tuesday, August 10, 2010
Fed-up JetBlue flight attendant Steven Slater's 15 minutes of fame are ticki ...
- With Advice Like This, Some Might Ask, Who Needs A PR Firm?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 10, 2010
The 5,168 headlines Google carries about the ouster of Hewlett-Packard CEO Ma ...
- Making A Comeback From A PR Crisis
Marketing Daily, Ronn Torossian - Monday, August 9, 2010
What's next for Al Gore? ...
- Horizon Media Taps Berwitz As Communications Chief
MediaDailyNews, - Thursday, August 5, 2010
Horizon Media has named long-time public relations executive Scott Berwitz director ...
- Wikileaked. Now What?
Marketing Daily, Vanessa Horwell - Thursday, August 5, 2010
What the Wikileaks publication of classified information means for media. ...
- P&G Re-Ups With NFL, Taps Jerry Rice
Marketing Daily, - Tuesday, August 3, 2010
The company, which became one of the league's top-shelf sponsors last ye ...
- Lay's Enlists Local Farmers For Mobile Tour
Marketing Daily, Tanya Gazdik - Monday, July 26, 2010
"This is a natural extension of that campaign," Lay's Linda Bethea tel ...
- Saab's Muller Has Ambitious Plans For Brand
Marketing Daily, Karl Greenberg - Tuesday, July 20, 2010
CEO Victor Muller is appealing to owners and fans this week ...
- P&G Touts Tide With R&B Tie-In
Marketing Daily, - Monday, July 19, 2010
The campaign is associated with the lead character's propensity to get mes ...
- The PR Industry: An Economic Bellwether?
Marketing Daily, Vanessa Horwell - Wednesday, July 14, 2010
We need to make ourselves truly indispensable to our clients. ...
- Who Is BP's Darryl Willis?
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
Guy in an orange shirt walks up to the camera on ...