- FBI Investigating Fake Javelin Pharmaceuticals Press Release
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 23, 2010
The fake Javelin release reported to the FBI by Business Wire com ...
- Pilots Walk The Gangplank
Marketing Daily, Vanessa Horwell - Wednesday, June 23, 2010
Common sense should have told the Spirit pilots this: a stonewall ...
- NBC Combines Marketing, Promo and PR Departments
Around the Net In Media, Fern Siegel - Sunday, June 20, 2010
NBC News is combining its communications, marketing and promotion arms into o ...
- Roy's Restaurant Chain Launches Tour Promo
Marketing Daily, - Friday, June 18, 2010
Marketing for the "L.A. Ohana Tour" campaign, developed by Roy's agency G& ...
- Edelman Founder Reflects On Firm's Success As He Turns 90
Around the Net In Brand Marketing, Thom Forbes - Friday, June 18, 2010
Editor-in-chief Rance Crain sits down for a video interview with his "favori ...
- PR Newswire Sends Out, Retracts Fake General Mills Press Release
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 17, 2010
A fake press release went out over PR Newswire at midnight E ...
- Sunoco Decal Program Garners Email Addresses; Promotes Brand
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 16, 2010
Sunoco is very pleased with a program it launched 2005 in whi ...
- Office Depot Asks Shoppers To Bare Chair Shame
Marketing Daily, Sarah Mahoney - Tuesday, June 15, 2010
"Throughout the recession, replacing home office furniture wasn't a priority for peop ...
- BP Has A Daunting Task Ahead In Cleaning Up Its Image
Around the Net In Brand Marketing, Thom Forbes - Monday, June 14, 2010
No less than Howard Rubenstein, the dean of the public relations industr ...
- Crying Over Spilled Coffee
Marketing Daily, Karl Greenberg - Monday, June 14, 2010
Does BP's reputation matter to its bottom line? The quick answer i ...
- West-Coast Chain Launches Retail PR Push
Marketing Daily, - Thursday, June 10, 2010
There will also be social media and promotions centered on Cost Pl ...
- Edelman Taps Former Obama Tech Chief To Lead Digital Media Practice
Online Media Daily, Joe Mandese - Thursday, June 10, 2010
PR giant Edelman has named former Obama Administration new media advisor Micha ...
- PR Is No Substitute For The Truth
Marketing Daily, Vanessa Horwell - Wednesday, June 9, 2010
These are basic, raw reactions on the public's part -- and th ...
- Columnist: BP Should Tell Whining Americans To Take A Hike
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 8, 2010
Bloomberg News columnist Matthew Lynn, writing out of London, has a contrari ...
- Norwegian Lets 'Em 'Rock Out' Via Gibson Guitar
Marketing Daily, Tanya Gazdik - Thursday, June 3, 2010
"Our travel partners are also using the partnership as a talking poi ...
- Even As It Rolls Out Ad, BP's PR Woes Gush Unabated
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 3, 2010
BP's full-page ad in today's New York Times (page A13) carries t ...
- The Great PR Circus
Marketing Daily, - Wednesday, June 2, 2010
Companies become so wrapped up in their own mission statements that th ...
- Arizona: How To Manage A Major Tourism Crisis?
Marketing Daily, Karlene Lukovitz - Tuesday, June 1, 2010
All states have to expect the occasional PR kerfuffle and be prepar ...
- McDonald's Blyth Moves To Fleishman-Hillard
Marketing Daily, - Thursday, May 27, 2010
In his new position, Blyth will be based in Fleishman-Hillard's Dallas offic ...
- Toyota Investment In Tesla, NUMMI Is Smart PR Move
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 27, 2010
Toyota's decision to invest $50 million in Tesla, which plans to ma ...
- Give The Brand A Personality
Marketing Daily, Len Stein - Thursday, May 27, 2010
The more people can relate to the brand as a distinctive, trust-wort ...
- Come Together
Marketing Daily, Vanessa Horwell - Wednesday, May 26, 2010
The (very) positive effects of combined marketing and PR efforts. ...
- Experts: BP, Toyota Share Disastrous Response To Disasters
Around the Net In Brand Marketing, Thom Forbes - Friday, May 21, 2010
Allison Linn points out that Toyota and BP had both built ...
- Word Ploy: Facebook's Misuse of 'Personalization'
The Social Graf, Erik Sass - Monday, May 17, 2010
I'm not a language snob or a nitpicker, and I have resign ...
- Your Ayes Tell Me Yes, Yes, But... The PR and Marketing Clash
Research Brief, Jack Loechner - Thursday, May 13, 2010
A Vocus "Snapshot of Integrated Communications" summary from March 10, 2010 ...
- Advice To BP That It Didn't Ask For
Marketing Daily, Vanessa Horwell - Wednesday, May 12, 2010
I invited PR industry and marcomm experts to share their views ...
- Massey Energy Response Was Pitiful
Marketing Daily, Aaron Kwittken - Tuesday, May 4, 2010
CEO Don Blankenship squandered an opportunity to earn the respect of h ...
- Augmented Reality Extends Hotels.com's TV Effort
Marketing Daily, Aaron Baar - Monday, May 3, 2010
Hotels.com will begin promoting the augmented reality technology through a print advertisi ...
- BP Fumbles Social Media Response to Spill, What Should It Do?
The Social Graf, Erik Sass - Monday, May 3, 2010
In terms of bad PR, it doesn't get much worse than BP ...
- Sony Pushes Its Dash Without A Hint Of Flash
Marketing Daily, Aaron Baar - Thursday, April 29, 2010
"Sony hasn't had a strong marketing plan for years," John Biggs, editor-in-chi ...