- 'Thought Leadership' Is Next PR Frontier
Marketing Daily, Len Stein - Thursday, April 29, 2010
Committing to an ongoing campaign is the best way to demonstrate indust ...
- Why PR, Start-Ups Don't Always Mix
Marketing Daily, Vanessa Horwell - Wednesday, April 28, 2010
I ask start-ups everywhere to think before they turn to PR ...
- Steve Keyes Retiring From Volkswagen
Marketing Daily, - Monday, April 19, 2010
Steve Keyes, longtime media relations pro at Herndon, Va.-based Volkswagen of Americ ...
- Google Earnings Release Becomes Story Unto Itself
Online Media Daily, Joe Mandese - Friday, April 16, 2010
Google shook up the financial community - or at least, the financi ...
- Toyota Gets Confrontational In Its PR Startegy
Around the Net In Brand Marketing, Thom Forbes - Friday, April 9, 2010
Toyota has toughed its approach to critics in recent weeks, including t ...
- Salesmanship In PR
Marketing Daily, Vanessa Horwell - Thursday, April 8, 2010
Should more emphasis be placed on sales skills within agencies and ...
- MLB Promotes Courtney To Head Of PR
Marketing Daily, - Tuesday, April 6, 2010
Patrick Courtney has been promoted to SVP of PR at Major Leag ...
- Mutual Of Omaha Kicks Off 'Aha' Moment Tour
Marketing Daily, Tanya Gazdik - Tuesday, April 6, 2010
Social media and PR are being used to promote the tour, sa ...
- Carol Cone, Leader In Corporate Goodness, Joins Edelman
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
...
- In Light Of New Verizon iPhone Rumors, Press Wonders If The WSJ Is Apple's 'Leaky News Valve'
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, March 30, 2010
Citing unnamed sources, The Wall Street Journal suggests that Apple will challen ...
- Big Banks Launching Image Campaign To Woo Public
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 25, 2010
The Financial Services Roundtable, which represents the 150 largest banks and insuran ...
- 'Real Women' Drive Philly Cream Cheese Digital
Marketing Daily, Karlene Lukovitz - Wednesday, March 24, 2010
Kraft Food's Philadelphia Cream Cheese is teaming with Food Network star Pau ...
- Sayonara, So Long, Goodbye!
Marketing Daily, Vanessa Horwell - Wednesday, March 17, 2010
Toyota can bring in the best PR teams, they can bring ...
- The Mother of All Bad Ideas: Puzz Roulette
The Social Graf, Erik Sass - Thursday, March 11, 2010
Call it edgy, call it innovative, call it forward-thinking, call it whatev ...
- Taming Tiger
Marketing Daily, Vanessa Horwell - Wednesday, March 3, 2010
Moral and scientific arguments aside, who are we to judge if Tig ...
- Toyota's Crisis: Prism Into How Social Media Has Radicalized Public Relations
Social Media Insider, Catharine P. Taylor - Wednesday, March 3, 2010
True-confessions time: I used to be a PR person -- back wh ...
- Embargoes, The Movie
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, March 2, 2010
TechCrunch, which describes its relationship with the PR industry as "love hate ...
- VTech Taps Ogilvy For PR Duties
Marketing Daily, - Monday, February 22, 2010
VTech has selected Ogilvy Public Relations Worldwide to handle PR for i ...
- Rums Of P.R. Campaign 'Reflects' On Variety
Marketing Daily, Karl Greenberg - Thursday, February 18, 2010
Ads with headlines like "Passion," "Versatility," "Dedication" and "Perfection" are aimed ...
- Getting Into The Mixing Bowl
Marketing Daily, Vanessa Horwell - Wednesday, February 17, 2010
Are Super Bowl ads also influenced by larger factors than the ...
- Where Has All The Trust Gone?
Marketing Daily, Len Stein - Friday, February 12, 2010
The public relations profession will have to take a stand with " ...
- Columnist Asks: 'What's So Hard About Doing The Right Thing?'
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 11, 2010
After consulting with crisis communications experts, David Lazarus writes that successfully respondi ...
- Aegis' Scordato Jumps To T3
MediaDailyNews, - Wednesday, February 10, 2010
Adrienne Scordato, vice president-director of coprorate communications at Aegis Media North Ameri ...
- Jim Lentz, Toyota Go On Cross-Media Offensive
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 2, 2010
Jim Lentz, Toyota Motor Sales USA's president-COO, started off yesterday denying ...
- Ketchum Pleon Becomes Single Entity
MediaDailyNews, - Wednesday, January 27, 2010
Six months after Ketchum and Pleon merged, the company announced the creati ...
- Who Can Nonprofits Turn To For Help?
Marketing Daily, Vanessa Horwell - Wednesday, January 27, 2010
If a nonprofit doesn't promote itself to endear its cause and missi ...
- Virgin America Gets A Lot Of Mileage From PR, Integration Deals
Around the Net In Brand Marketing, Thom Forbes - Friday, January 22, 2010
Virgin America's six-figure ad spend through the first 11 months of 20 ...
- PR Pros Blast Royal Caribbean For Stopping In Haiti
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 21, 2010
Despite Royal Caribbean's various dollar pledges to the Haiti relief effort a ...
- New Year, New Decade, New Focus
Marketing Daily, Vanessa Horwell - Wednesday, January 13, 2010
As befitting the start of a new year, we've all made ...
- Carl To Handle All PR For DDB, Tribal DDB
MediaDailyNews, - Tuesday, January 12, 2010
DDB and Tribal DDB promoted Cathy Carl to vice president, U.S. communicatio ...