- Oh the Womanity!
Online Media Daily, Kelly Samardak - Tuesday, January 12, 2010
Last week the Twittersphere (I'm sorry, brain) lathered itself into in ...
- TransUnion Campaign Supports ZenDough
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2010
"The campaign stokes the sense of mystery around what happens behind clos ...
- P&G Adds To Its Olympic Spokes-Athlete List
Marketing Daily, Karl Greenberg - Thursday, January 7, 2010
The company says the athletes will be part of integrated campaigns wi ...
- Will Traditional, Social Media Blend?
Marketing Daily, Len Stein - Thursday, December 31, 2009
Surely there are many more ways to spread reputation building news througho ...
- Panasonic App Lets Users Play With Facial Hair
Marketing Daily, Aaron Baar - Monday, December 28, 2009
Panasonic will promote the app through traditional public relations, digital word ...
- Toyota Facing A Public Relations Challenge
Around the Net In Brand Marketing, Thom Forbes - Monday, December 21, 2009
Toyota, which built a stellar reputation in the U.S. based on fuel-efficien ...
- O&M Ups Dahllof To Regional CEO, Asia Pacific PR
MediaDailyNews, - Friday, December 18, 2009
Ogilvy & Mather named Steve Dahllof, managing director of Ogilvy PR's Glob ...
- After 23 Years, Pepsi To Sit Out Super Bowl
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 17, 2009
Suzanne Vranica reports that PepsiCo will not advertise its beverages in Sup ...
- Green-Shy: The Awareness Gap
Marketing: Green, Greg Menken - Wednesday, December 16, 2009
Tech companies must do a better job to close this awareness g ...
- Just An Online Minute... Pitchers Catch Up At The PRNewser Holiday Party
Just An Online Minute, Kelly Samardak - Friday, December 11, 2009
Wah wah wahhhh, I was so tired yesterday. It wasn't from par ...
- Unpredictions For 2010
Marketing Daily, Vanessa Horwell - Wednesday, December 9, 2009
Nine tongue-in-cheek macro trends for the public relations industry that are (virtuall ...
- Disaster At The Speed Of Light
Marketing Daily, Robert Wheatley - Saturday, December 5, 2009
Can you get a video of your CEO on YouTube within thr ...
- Hidden Valley Ranch Sponsors Web Series
Marketing Daily, Tanya Gazdik - Wednesday, December 2, 2009
The six-episode series aims to entertain moms and kids while helping th ...
- See Me, Feel Me
Marketing Daily, Len Stein - Wednesday, November 25, 2009
Major news sites offer proof that it's high time public relations pr ...
- Pyrex Leverages Its Usefulness In The Kitchen
Marketing Daily, Karl Greenberg - Tuesday, November 17, 2009
"The Pyrex brand has dabbled in the kitchen tools and gadgets a ...
- PR Pros Split; Riding Both Horses
Research Brief, Jack Loechner - Friday, November 13, 2009
According to recent poll of corporate communicators conducted by Ragan Communications a ...
- What Are Words For?
Marketing Daily, Vanessa Horwell - Wednesday, November 11, 2009
We've both devalued our language and the meaning of the words ...
- HUGE Taps Initiative's Siebert To Head Communications Team
Online Media Daily, Joe Mandese - Friday, October 30, 2009
HUGE, the Brooklyn, NY-based digital shop that is jointly owned by Interpubli ...
- Great Expectations
Marketing Daily, Vanessa Horwell - Monday, October 19, 2009
Why it's so important to spell out your expectations before you sta ...
- Bacardi Campaign Offers Island Extravaganza
Marketing Daily, Karlene Lukovitz - Tuesday, October 13, 2009
The timing reflects not just the need to have a new campai ...
- 4 Orange Vodka Promotes Helping Florida Economy
Marketing Daily, Karlene Lukovitz - Tuesday, October 13, 2009
Ongoing marketing opportunities include tie-ins to supermarket commodity promotions when retailers promo ...
- Diamond Foods Debuts 1st Triple-Brand Effort
Marketing Daily, Karlene Lukovitz - Wednesday, October 7, 2009
The "Feed Your Fingers" campaign, to run from October through February, wi ...
- Vizio To Produce Fox Sports Football Show
Marketing Daily, Aaron Baar - Friday, October 2, 2009
"The proliferation of DVRs is forcing every company to reevaluate how ...
- Chase 'Ink' Campaign Targets Small Biz
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2009
J.P. De La Cruz, marketing director, Chase Card Services, says, "The conce ...
- Storytelling Is An Art
Marketing Daily, Vanessa Horwell - Wednesday, September 30, 2009
Good stories don't need to be packaged in special kits or ...
- Will Squidoo Kill Your Company's Shot At Free PR On Twitter?
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 24, 2009
...
- Robert Sandelman, Sales Promotion Pioneer, Dies At 81
Around the Net In Brand Marketing, Thom Forbes - Friday, September 18, 2009
Robert M. Sandelman, a sales promotion giant and pioneer in cross merchandisi ...
- Think You Know PR? Think Again
Marketing Daily, Vanessa Horwell - Tuesday, September 15, 2009
It's time for us to gain more respect in what we d ...
- VMS Taps Blinkx For Broader Scope In Monitoring
Online Media Daily, Gavin O'Malley - Tuesday, September 15, 2009
Video search engine blinkx has entered into a technology partnership with ne ...
- Timberland Launches TV Ads, Mobile Apps
Marketing Daily, Tanya Gazdik - Monday, September 14, 2009
The global campaign includes mobile iPhone and BlackBerry applications and games; interacti ...