• by Joe Mandese  @mp_joemandese, October 30, 2009

HUGE, the Brooklyn, NY-based digital shop that is jointly owned by Interpublic and a group of its operating partners, today announced two key hires to its communications team, including long-time industry public relations executive and journalist Tom Siebert as director of communications.

Siebert, a one-time reporter at MediaPost and a former Adweek reporter, most recently was vice president-director of corporate communications at Interpublic's Initiative unit, where he headed the agency's internal and external communications. Prior to that, he was head of public relations for Havas' MGP unit in the U.S.

In a related move, HUGE named Tessa Barrera media strategist, reporting to Siebert. Barrera joins HUGE from Howcast Media, where she ran both marketing and public relations.