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Sunoco Decal Program Garners Email Addresses; Promotes Brand

Promo, Wednesday, June 16, 2010 10:39 AM

Sunoco is very pleased with a program it launched 2005 in which people affix a Sunoco/NASCAR decal to their cars in the hope that a "spotter" will see it and give the driver a $10 gift card and a chance at winning 5,000 free gallons of gas, Patricia Odell reports. This year, 4,000 stations are participating, with a spotter for at least 30 minutes at every station. About 12,000 instant-win $10 cards will be given out.

One benefit of the program is the 70,000 email addresses that Sunoco has collected through a survey distributed by the spotters, says Dawn Zimmermann, marketing program specialist for Sunoco. Selective messages are sent to participants throughout the year with special offers and information.

There's also a moving-billboard benefit. "These customers put their decals on their cars and are mobile endorsements for our brand," Zimmermann says. "Some have had them on their cars for six years."

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energy, pr, promotion, retail

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