- Marketers Slicing from TV Budgets for Online Video in 2012
VidBlog, Daisy Whitney - Thursday, December 15, 2011
Brace yourselves, TV networks. About two-thirds of marketers say they'll increase the ...
- How to Pick the Look and Feel of Your Online Video Campaign
VidBlog, Daisy Whitney - Monday, December 5, 2011
Every online video campaign is different, but production companies that create W ...
- Consumers More Accepting Of Video Ads In Premium Online Content
Online Media Daily, Laurie Sullivan - Friday, October 28, 2011
Video ad-serving company Auditude will release a report Friday suggesting consumers ha ...
- Detergent Dominates, Women Still The Desired Video Demo
VidBlog, Daisy Whitney - Thursday, October 27, 2011
Seen an ad for detergent in front of that episode of "Mode ...
- Pick A Roll, Any Roll. Research Finds Mid-Roll Works Best.
VidBlog, Gavin O'Malley - Thursday, October 13, 2011
Pre-roll, mid-roll, post-roll? Overlaid streaming-all-the-way-through-the-video-roll? Backed by various findings, experts and experienc ...
- YuMe Reports CPGs Lead Video Ad Spend: Women Most Popular Target
VidBlog, Steve Smith - Thursday, September 8, 2011
The consumer packaged goods category continues to lead in video ad spendi ...
- Innovid Partners With Auditude To Enhance Audience Engagement
Online Media Daily, Gavin O'Malley - Monday, August 8, 2011
In an effort to improve its pre-roll capabilities, Innovid on Monday ...
- TubeMogul Blocks Fake Pre-Rolls
Online Media Daily, - Monday, June 27, 2011
Vudeo marketing company TubeMogul has added a feature to its demand-side platfo ...
- Ustream Lets You Pay to Ditch the Ads
VidBlog, Steve Smith - Thursday, June 2, 2011
For those who really, really don't like pre-rolls and overlays, or ju ...
- YouTube Lets Brands Call "First Watch"
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 24, 2011
The New York Times' Stuart Elliot examines First Watch -- YouTube's late ...
- On a Mid-Roll: The Pause That Performs
VidBlog, Steve Smith - Tuesday, May 24, 2011
As longer form video viewing online becomes de rigeur, an ever increasi ...
- Content Size Matters in Video Ad Attention Spans
VidBlog, Steve Smith - Friday, February 18, 2011
Size matters, but not in the ways you might think for vid ...
- Report: Mid-Roll Video Adoption Points To TV-Like Revenue Model
Online Media Daily, Gavin O'Malley - Thursday, November 11, 2010
Premium online content is increasingly being monetized in ways that most close ...
- Ad Net 'Breaks' Video Mold With 'Interactive Engagement Suite'
Online Media Daily, Gavin O'Malley - Wednesday, February 24, 2010
Hoping to keep advertisers' attention, men's-focused media publisher Break Media on Wednesd ...
- Pool Makes Splash At IAB: Reveals User-Selected Ads Five Times More Effective Than Pre-Roll
Online Media Daily, Joe Mandese - Tuesday, February 23, 2010
It may have seemed like a no-brainer when Publicis' VivaKi unit leak ...
- Kids Are Clicking On Video Ads (Grown-Ups Not So Much)
Online Media Daily, Mark Walsh - Wednesday, December 16, 2009
If the 25- to 54-year-old demographic is the sweet spot for onli ...
- Early Review: Vevo Doomed
Around the Net In Online Marketing, Gavin O'Malley - Thursday, December 10, 2009
YouTube-supported music video site Vevo got off to a rocky start th ...
- The Best Format For Online Video Ads
Around the Net In Online Marketing, Sean O'Neal - Tuesday, August 11, 2009
Daisy Whitney talks to Jason Witt of MTVN, who tells her th ...
- Pre-Roll Rocks
Online Media Daily, Andrew Ettinger - Monday, August 3, 2009
At the June OMMA video conference, I was shocked to hear esteem ...
- Data Suggest Rebound In Online Ad Demand: Display, Pre-Roll CPMs Rising Again
Online Media Daily, Joe Mandese - Thursday, July 23, 2009
Some encouraging signs are mounting that suggest the online advertising marketplace m ...
- Pre-Roll Ads Get More Bang For The Buck Than In-Banner, Study Finds
Online Media Daily, Gavin O'Malley - Wednesday, June 17, 2009
Based on click-through rates, pre-roll video ads are 8-25 times more effecti ...
- Tremor Introduces Non-Linear Video Viewing
Online Media Daily, Gavin O'Malley - Tuesday, June 2, 2009
Video ad network Tremor Media on Tuesday launched a new suite ...
- Focus: Making the Switch
OMMA Magazine, Tyler Moebius - Wednesday, October 14, 2009
Growing faster than any medium in history, online video could supplant te ...
- Video Focus: Pre-Rolling the Dice
OMMA Magazine, Christophe Louvion - Monday, June 1, 2009
The promise of online video - and the pay-off The promise ...