- Where's The Whistleblower? The Problem With Mobile Pre-Roll
Mobile Insider, Harry Kargman - Monday, April 21, 2014
The expected experience of mobile pre-roll is that a video advertisement wi ...
- Microsoft Launches Pre-Roll Network
Around the Net In MAD London, Sean Hargrave - Monday, March 31, 2014
Microsoft Advertising has launched its own video advertising network. The service wi ...
- Do I Have to Hate Pre-Roll? Can't I Just Ignore It?
VidBlog, P.J. Bednarski - Monday, December 23, 2013
The Internet seems to make all of us feel compelled to fo ...
- DataXu Adds Interactive Video Pre-Roll
Real-Time Daily, Tyler Loechner - Wednesday, November 13, 2013
Demand-side platform (DSP) DataXu has announced the addition of new technology th ...
- Sundance Launches 'Adventure' Ad To Promote 'Returned'
MediaDailyNews, Fern Siegel - Tuesday, October 29, 2013
Sundance Channel is launching an interactive digital storytelling ad campaign, "Choose Yo ...
- Just Like TV, Akamai Research Says Those Ads in the Middle of Video Do Get Seen
VidBlog, P.J. Bednarski - Wednesday, October 23, 2013
New research from Akamai Technologies says that mid-roll ads stand the be ...
- Primetime Mobile Video Ads: Just Put It On My Tab(let)
Real-Time Daily, Tyler Loechner - Wednesday, September 4, 2013
When it comes to mobile video ads being consumed during primetime, t ...
- Scotts LawnService: What Will The Neighbors Think?
Marketing Daily, Karl Greenberg - Thursday, May 2, 2013
"The Opinions Next Door" includes a series of online videos running ...
- Native Video Ads Outperform Pre-Roll Ads
Online Media Daily, Gavin O'Malley - Thursday, March 21, 2013
Continuing to push the promise of scalable "native" advertising, Sharethrough just releas ...
- 9.4 Billion Video Ads Viewed in September, More than One-Third Higher Than Year Ago
VidBlog, Daisy Whitney - Friday, November 2, 2012
Despite the new TV season, which pumped fresh on-demand content into t ...
- 30-60 Sec Video Ads Tops Engagement; 1-2 Minutes Tops Viewing
Research Brief, Jack Loechner - Thursday, October 11, 2012
According to a recent Jun Group study, the vast majority of today ...
- Report: Interactive Video Spots Grow Five-Fold in First Half of the Year
VidBlog, Daisy Whitney - Friday, October 5, 2012
Pre-rolls dominate online video, but other formats are gaining traction including interacti ...
- Mobile Video Ad Completion Nears 90%, Study Says
VidBlog, Daisy Whitney - Tuesday, September 18, 2012
Watching videos on cell phones continues to gain speed, and advertisers c ...
- YouTube Offers Skippable Video Ads For Mobile Devices
Online Video Daily, Ross Fadner - Wednesday, August 22, 2012
YouTube on Wednesday began offering its TrueView in-stream ad format -- whi ...
- Number Of Video Ads Viewed Dipped In July; YouTube Gains Ad Market Share
VidBlog, Daisy Whitney - Wednesday, August 22, 2012
Ah, have the dog days of summer gotten online video ads dow ...
- Interactive Pre-Rolls Boost Time Spent by 49%
VidBlog, Daisy Whitney - Tuesday, July 31, 2012
If the Interactive Advertising Bureau has its way, then the majority ...
- Video Display Ads Deliver Interaction Rates of 36%
VidBlog, Daisy Whitney - Monday, July 16, 2012
Pre-rolls are the dominant form of online video advertising, but display a ...
- The Truth About Click-Through Rates In Video Ads
VidBlog, Daisy Whitney - Thursday, July 5, 2012
Online video ad network AdExcite is betting interstitial video ads are mo ...
- Rise Of The Mid-Roll Shows That Online Video Is Maturing
Online Video Daily, Ross Fadner - Wednesday, May 16, 2012
The online video industry -- which has long been held back ...
- Report: Xbox Beats Apple Devices in Video Views; Mid Rolls Gain Traction
Around the Net in Video, Ross Fadner - Friday, May 11, 2012
A new report from video technology provider FreeWheel not only corroborates Microsoft ...
- Choice-Based Ads Show Higher Effectiveness
VidBlog, Daisy Whitney - Wednesday, April 18, 2012
How can choice influence ad effectiveness? Blip said that about 40% ...
- More than 25% of Video Viewing is Off the TV; Ad Predictions for 2012
VidBlog, Daisy Whitney - Wednesday, April 18, 2012
More than 25% of all video viewing in broadband homes in t ...
- Online Viewers Watching Video Ads To Completion More Than 70% of the Time
VidBlog, Daisy Whitney - Thursday, April 12, 2012
Most online video viewers are watching in-stream video ads to completion. That ...
- Online Video Completion Rates Can Boost Interaction with Brand, Study Finds
VidBlog, Daisy Whitney - Thursday, March 29, 2012
Click-through rate is a dirty phrase. But yet, it is a metr ...
- Don't Skip This Ad! Instead, Choose Your Favorite Brand
VidBlog, Daisy Whitney - Friday, March 23, 2012
If you were given the choice to skip an ad, you'd sk ...
- New Technology Lets Web Video Viewers Skip Pre-Roll Ads
VidBlog, Daisy Whitney - Tuesday, March 6, 2012
Let me say for the record that I love the idea ...
- Mobile Video Ads Growing Fast; Will Mobile Video Trump Online Pre-Rolls?
VidBlog, Daisy Whitney - Tuesday, February 7, 2012
Not only are consumers increasingly connected to their mobile phones, they're al ...
- Brand Safety Gets Boost from TubeMogul
VidBlog, Daisy Whitney - Monday, January 30, 2012
Online video buying platform TubeMogul is slated to roll out a n ...
- Video Vendors Test, Roll Out New Online Video Ad Formats
VidBlog, Daisy Whitney - Monday, January 23, 2012
Ever on the hunt for ROI in online video, a number ...
- Online Video Ad Spend to Jump 40% in 2012, with Pre-Rolls to Dominate
VidBlog, Daisy Whitney - Tuesday, January 3, 2012
After a robust 2011, online video advertising should enjoy yet another ye ...