- Yahoo Takes On Ad Fraud
Around the Net in Real-Time, Tobi Elkin - Tuesday, January 12, 2016
A Yahoo executive responded to claims that Yahoo has an ad fra ...
- Teads' Bertrand Quesada Says Native Video Will Overtake Pre-roll In 2016
RTBlog, Tobi Elkin - Thursday, December 17, 2015
Teads' Bertrand Quesada predicts that native video will play a more importa ...
- Finding Matthew McConaughey Without Trying
VidBlog, P.J. Bednarski - Friday, October 30, 2015
The current mania about ad blocking seems to be encouraging more attemp ...
- YuMe Aims At Outstreaming; So Does Unruly, For News Corp., Others
VidBlog, P.J. Bednarski - Thursday, October 22, 2015
Ad tech firms YuMe and Unruly today will introduce new products offeri ...
- Twitter Brings Pre-Roll To Amplify
Around the Net in Video, P.J. Bednarski - Friday, October 9, 2015
Twitter's Amplify product will insert advertising into relevant videos based on categori ...
- Use Bitcoins To Block Ads? An Entrepreneur Thinks So
Around the Net in Video, P.J. Bednarski - Wednesday, June 24, 2015
A company called Blockchain Innovatio Group has come up with Pay ...
- Are Pre-Roll Ads An Endangered Species?
Online Video Daily, Daryl McNutt - Wednesday, June 24, 2015
The difference between those ads you see at the cinema before t ...
- Truly Engaged Viewers Wouldn't Use Ad Blockers
Online Video Daily, Brian Danzis - Friday, June 5, 2015
Why do we block commercials? Because they can be annoying, disruptive a ...
- Wicked Summah: New England Vies For Travel Bonanza
Marketing Daily, Sarah Mahoney - Tuesday, May 26, 2015
The "Longer days are for..." campaign, created in-house, includes pre-roll video, digit ...
- Annoying Ads Online Or On TV: Pick Your Poison
VidBlog, P.J. Bednarski - Friday, May 15, 2015
Consumers seem to hate online ads more than they hate TV commercial ...
- Oscar Mayer Prescribes Deli Fresh As Sane Lunch Solution Amid Life's Everyday Chaos
Marketing Daily, Karlene Lukovitz - Wednesday, May 13, 2015
All of the social channels, including YouTube, as well as the campai ...
- Pre-Roll Video Via Programmatic Rises 500% YoY
Real-Time Daily, Tyler Loechner - Thursday, May 7, 2015
The amount of pre-roll video inventory available for programmatic buying nearly doubl ...
- Troy-Bilt Touts New Flex System With Targeted TV And Digital
Marketing Daily, Karl Greenberg - Tuesday, April 14, 2015
The campaign, via Cleveland-based Marcus Thomas, kicks off with a 30-second ...
- Vibrant Media Enters Pre-Roll Video Market
Online Video Daily, Laurie Sullivan - Friday, April 10, 2015
Vibrant Media plans to enter the pre-roll ad market competing with vid ...
- Ad A.D.D.: Why The Days Of Digital Ads As We Know Them Are Numbered
Engage:Millennials, MaryLeigh Bliss - Friday, April 10, 2015
These days, when a brand announces their decision to target Millennials ...
- Geico's Pre-Roll Lampoons The Horror Of . . .Pre-Roll
VidBlog, P.J. Bednarski - Tuesday, March 10, 2015
New Geico commercials have made the most out of the realization th ...
- Geico Is A Clever Advertiser. Everybody Knows That
Around the Net in Video, P.J. Bednarski - Wednesday, March 4, 2015
But did you know Geico has just produced a 5-second commercial th ...
- Viewbix's New Wrap Ads Gets Investors' Attention
Around the Net in Video, P.J. Bednarski - Friday, December 5, 2014
Viewbix has raised $3 million in additional funding for a new ...
- Targeting vs Reach - Can Programmatic Help Video Overcome The Ultimate Catch-22?
MAD London, James Booth - Tuesday, November 4, 2014
Tech vendors charge on volume but sell on targeting and frequency cappin ...
- Unilever Launches Playful Pre-Roll Alternative For Flora
Around the Net In MAD London, Sean Hargrave - Friday, September 5, 2014
Unilever is utilising a mobile Playroll feature from the creators of PlayCaptc ...
- When Skipping Ads Are Good For The Advertisers
VidBlog, P.J. Bednarski - Wednesday, August 27, 2014
Minteye is marketing an ad format that allows consumers to slide ...
- Ads Are In Your Face At Gannett Sites
VidBlog, P.J. Bednarski - Tuesday, August 26, 2014
There's nothing subtle about it. Gannett Co. is introducing an ad th ...
- Innovid Pitches Ad Verification By Noting Weird Pattern of Pharma Ads
VidBlog, P.J. Bednarski - Wednesday, August 20, 2014
Innovid just released data that suggests pre-roll ads placed before videos ...
- An End To Invisible Video Advertising
Video Insider, Pierre Chappaz - Monday, July 7, 2014
Half of all Internet advertising bought by brands is not seen ...
- Survey Says: Women 55+ Skew In-Display Survey Results
Real-Time Daily, Tyler Loechner - Thursday, June 26, 2014
New research from programmatic video ad platform TubeMogul suggests pre-roll surveys a ...
- Drawbridge Taps LiveRail For Pre-Roll Video
Real-Time Daily, Tyler Loechner - Thursday, June 19, 2014
Drawbridge, a cross-device ad platform, on Thursday announced a partnership with LiveRai ...
- PGA Tour Taps Eyeview For Video Campaign, Ads To Feature Real-Time Scores
Real-Time Daily, Tyler Loechner - Thursday, May 8, 2014
The Players Championship teed off on Thursday, and with it came ...
- Rocket Fuel Makes Bid For Branding, Inks Video Deals With LiveRail, SpotXchange, Tremor
RTBlog, Tyler Loechner - Wednesday, May 7, 2014
Rocket Fuel on Tuesday announced it has partnered with three major onli ...
- Pre-Roll Available For RTB Up 63% In Q1
Real-Time Daily, Tyler Loechner - Monday, May 5, 2014
The amount of pre-roll video ad slots available through supply-side platforms (SSP ...
- A Step-By-Step Look At The Viewability Problem
Around the Net in Video, P.J. Bednarski - Sunday, May 4, 2014
The viewability problem is aided by the fact that every entity involved--publisher ...