- Lexus Pulls Out The Stops For CT 200h
Marketing Daily, Karl Greenberg - Monday, February 28, 2011
Lexus this week launches its biggest campaign in years. The effort ...
- New To Macy's Spring Lineup: Custom QR Codes
Marketing Daily, Aaron Baar - Thursday, February 24, 2011
The campaign is a bit of an extension of the retailer's holid ...
- Rums Of P.R. Effort Promos Brands, Puerto Rico
Marketing Daily, Karl Greenberg - Wednesday, February 23, 2011
The new effort, which extols consumers to "Just Think, Puerto Rican Rum ...
- Lexus Goes To Movies; Toyota Push Touts Its Rep
Marketing Daily, Karl Greenberg - Friday, February 18, 2011
Now that the National Highway Traffic Safety Administration has concurred with Toyota ...
- Fat Tire Ale Ad Format Makes Like 'Mad' Magazine
Marketing Daily, Karlene Lukovitz - Thursday, February 17, 2011
In a perhaps-inevitable development, this year, New Belgium and agency Cultivator Advertisi ...
- Ford Launches Urban-Market Push For '11 Explorer
Marketing Daily, Karl Greenberg - Tuesday, February 15, 2011
Comedian and actor Kevin Hart stars in a new Ford campaign touti ...
- Hoover's Campaign Leverages Its Value
Marketing Daily, Aaron Baar - Tuesday, February 15, 2011
"Hoover's has always been about helping our customers do their jobs better ...
- 4H PSA Spotlight Contributions By Young People
Marketing Daily, Aaron Baar - Thursday, February 10, 2011
"The 4H is in just about every community in the nation," sa ...
- Banfield Pet Hospital Barks Up A New Tree
Marketing Daily, Tanya Gazdik - Thursday, February 10, 2011
Portland, Ore.-based Banfield, which was acquired by Mars Inc. in 2007, ...
- PennySaver USA Sees More Writing On Wall, Goes Mobile
Around the Net In Media, Phyllis Fine - Tuesday, February 8, 2011
PennySaverUSA, which began in 1962 as a print publication connecting local buye ...
- Herradura Looks To Leverage Its Premium Tequila
Marketing Daily, Karl Greenberg - Monday, February 7, 2011
Ruben Aceves Vidrio says that while the brand has been around ...
- NHL Campaign Promos Tim Hortons Heritage Classic
Marketing Daily, Karl Greenberg - Thursday, February 3, 2011
The campaign, developed by the NHL in consultation with global advertising agen ...
- AT&T Reaches Out To Business Community
Marketing Daily, Aaron Baar - Thursday, February 3, 2011
"This is the network," the television commercial begins, "a living, breathing intelligen ...
- Wells Fargo Launches Retirement Site For Women
Marketing Daily, Tanya Gazdik - Wednesday, February 2, 2011
Information about the site will appear in lifestyle magazines such as Mor ...
- Sealy Says Beds Aren't Just For Sleeping
Marketing Daily, - Wednesday, February 2, 2011
The effort will include digital, social, print and TV with the fir ...
- Nissan Says Quest Is A Minivan, NTTAWWT
Marketing Daily, Karl Greenberg - Tuesday, February 1, 2011
The effort, via AOR TBWA Chiat/Day, centers on a 30-second television sp ...
- Mattel, General Mills Fuel Hot Wheels Fantasy
Marketing Daily, Sarah Mahoney - Wednesday, February 2, 2011
"The four cars are unique and exclusive to General Mills," Ed Horas ...