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PennySaver USA Sees More Writing On Wall, Goes Mobile

PennySaverUSA, which began in 1962 as a print publication connecting local buyers and sellers with classified ads, has now extended its digital presence from a Web site to a mobile Web site.

Like almost everybody else in print publishing, "our focus has shifted from pure print to multichannel," said So Young Park, PennySaverUSA's VP of marketing and e-commerce. "Print will still be our bread and butter, but -- like most businesses -- we recognize it's important to have a multichannel experience." Duh.

Read the whole story at Direct Marketing News »

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