- Product Placements Of The Week
MediaDailyNews, Kenny , Karin Searle - Thursday, December 13, 2007
1 - Jaguar 2 - Sprint 3 - Ziploc 4 - Je ...
- Marketers Should Consider Emotional Quality Of TV Shows
MediaDailyNews, Aaron Baar - Wednesday, December 12, 2007
Marketers looking to place their products in television shows would be we ...
- Failing "Apprentice" Gets Big Bucks For Integration
Around the Net In Media, William Spain - Thursday, December 6, 2007
Despite its ratings freefall, advertisers are still shelling out big bucks f ...
- Brandtique: "The Biggest Loser," "Project Runway," Extreme Makeover: Home Edition
MediaDailyNews, David Goetzl - Thursday, December 6, 2007
There was a time when it looked like one of the princip ...
- Product Placements Of he Week
MediaDailyNews, Kenny , Karin Searle - Thursday, December 6, 2007
1 - Hershey's 2 - VO5 3 - Guitar Hero 4 ...
- FCC Wants TV Nets To Address Product Placement
MediaDailyNews, Wayne Friedman - Monday, December 3, 2007
Cable operators continue to be a hard focus at the Federal Communicatio ...
- 'Parade' Ventures Into Branded Entertainment
MediaDailyNews, Erik Sass - Monday, December 3, 2007
Parade is moving into branded entertainment with the appointment of Debra ...
- Brandtique: Jeep Wrangler, 'Life is Wild'
MediaDailyNews, David Goetzl - Thursday, November 29, 2007
A recent episode of first-year CW drama "Life is Wild" included wh ...
- Product Placements Of The Week
MediaDailyNews, Kenny , Karin Searle - Thursday, November 29, 2007
1 - Guitar Hero 2 - Ford Escape 3 - Jeep Wrangl ...
- Verizon Integrates With "'30 Rock'"
Around the Net In Media, William Spain - Wednesday, November 28, 2007
In one of the latest prime-time product integrations, a recent episode ...
- Why Brand Integration Belongs In Your Media Mix
Marketing Daily, Hamet Watt - Tuesday, November 27, 2007
A growing body of research shows brand integration has a significant, measurab ...
- Branded: Participatory Entertainment
Media Magazine, Hank Kim - Thursday, November 1, 2007
In Google's hands, will YouTube become a neutered, sanitized and, thus, ad-friend ...
- Brandtique: Etch A Sketch, the 'Late Show'
MediaDailyNews, David Goetzl - Thursday, November 15, 2007
The Ohio Art Co.--maker of the childhood staple Etch A Sketch--has ...
- Product Placements Of The Week
MediaDailyNews, Kenny , Karin Searle - Thursday, November 15, 2007
1 - Etch-A-Sketch 2 - Ziploc Zip 'N Steam 3 - Bugl ...
- Product Placements Of The Week
MediaDailyNews, Kenny , Karin Searle - Friday, November 9, 2007
1 - Tivo 2 - Quaker Instant Oatmeal 3 - Charmin ...
- Scorn For Cover Girl And 'Cathy's Book'
Around the Net In Media, William Spain - Thursday, November 8, 2007
"Cathy's Book"--a young adult novel with specific mentions of Cover Girl make ...
- Writers' Strike A Mixed Blessing For Product Integration?
Around the Net In Media, William Spain - Monday, November 5, 2007
A prolonged writers' strike could be a mixed blessing for advertisers wi ...
- Brandtique: Wrigley's, 'The Biggest Loser'
MediaDailyNews, David Goetzl - Thursday, November 1, 2007
At a Beverly Hills conference this week, a top Deutsch executive offer ...
- Product Placements Of The Week
MediaDailyNews, Kenny , Karin Searle - Thursday, November 1, 2007
1 - Ford 2 - AT&T 3 - Seventeen 4 - Wrigley ...
- And the Winners Are...
Media Magazine Supplement, Staff Writers - Wednesday, October 31, 2007
Wired Magazine takes Best in Show for its winning work with Xero ...
- Product Placements Of The Week
MediaDailyNews, Kenny , Karin Searle - Thursday, October 25, 2007
1 - Covergirl 2 - Life 3 - Nabisco 4 - Chicle ...
- Swimming in Cash
Media Magazine, Gaetano Pollice - Friday, January 2, 2009
Forget the year of the rat - 2008 was, unequivocally, the ye ...
- Big Bust
Media Magazine, J Mitchell McMahon - Tuesday, July 22, 2008
Belmont Stakes flop Big Brown owns the dubious distinction of poorest showi ...
- The Deadliest Menu
Media Magazine, Tricia Despres - Tuesday, December 2, 2008
It doesn't exactly sound appetizing, but diners at upscale seafood restaurant McCormi ...
- Sweet Tooth
Media Magazine, Tricia Despres - Tuesday, July 14, 2009
Candy companies partnering with summer movie releases has been a no-brainer f ...
- Croon Pleasers
Media Magazine, Tricia Despres - Tuesday, December 2, 2008
Since the moment artists first put lyrics to music, brand names ha ...
- Horizon Media - Vivendi Games/The Bourne Conspiracy
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
The Jimmy Kimmel Show and Kimmel's well-known "security guard," Guillermo, are renown ...
- Initiative - CBS/Cane
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
In an effort to blur the lines between marketing and content, Can ...
- TM Advertising - Nationwide, "Life Comes at You Fast" CMT Award
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Looking to compete with bigger-spending competitors, Nationwide took aim at a k ...
- X-Rated Ad
OMMA Magazine, kyle , Daisy Whitney - Thursday, January 31, 2008
We may have found Dom DeLuise's evil kid brother. And he h ...