It doesn't exactly sound
appetizing, but diners at upscale seafood restaurant McCormick & Schmick's are currently enjoying wild Alaskan King Crab legs from the Early
, the boat featured on the Discovery Channel's highly rated Deadliest Catch
"We are excited to be one of the few restaurant groups where our guests can enjoy
King Crab sourced from the boat Early Dawn
, which fans of the Deadliest Catch
instantly recognize," explains Gregg LeBlanc, director of marketing for the chain. "Given the
show's popularity, this was an opportunity for us to highlight an extremely high-quality product. Our guests have responded positively to the offering."
mentioned both on the menu and promotional materials on the table and throughout the restaurant, one would think Discovery Communications had come up with some savvy advertising partnership.
Advertising execs over at Discovery Communications were surprised to hear of the menu mentions, basically responding to inquiries with: "They have what on the
menu?" But they were nonetheless happy to hear they might be getting some new seafood-loving viewers.