- NYT Advertising Blows Past Google Search To Build Its Own Destiny
Data & Programmatic Insider, Laurie Sullivan - Monday, November 24, 2025
The New York Times' advertising arm is finding it can write i ...
- Tech Lab Unveils Framework For Agentic Media Buying
MediaDailyNews, Laurie Sullivan - Friday, November 14, 2025
The proposed framework from the IAB Tech Lab is expected to chan ...
- Amazon Reboots Ads System, Agents For Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, November 11, 2025
Amazon has reorganized the ways advertisers access its ecosystem. On Tuesday ...
- ANA Finds Minuscule 'Risk' In Programmatic Media Buys
Planning & Buying Insider, Joe Mandese - Tuesday, November 11, 2025
The analysis, part of the ANA's just-released update, also finds mostly neutr ...
- iHeartMedia Claws Its Way Back Up
Data & Programmatic Insider, Laurie Sullivan - Monday, November 10, 2025
A licensing deal with Netflix is being watched - allowing iHeartMedia ...
- OAAA Unveils Programmatic Transparency Pledge
MAD, Steve McClellan - Wednesday, November 5, 2025
A number of leading platforms have already signed on including Broadsign, Perio ...
- Brainlabs Ups U.S. Presence With 2 Managing Directors
MAD, Fern Siegel - Monday, November 3, 2025
The hires highlight the company's focus on specialized media capabilities to enhan ...
- Next Step In Agentic Ad Creation: Testing 'Model Context Protocol'
MediaDailyNews, Laurie Sullivan - Wednesday, October 29, 2025
Processed on a MCP server, the test is being done with t ...
- Optimized Bidding Drives Programmatic Outcomes In McDonald's Campaign
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 28, 2025
The recent integration of OpenX Technologies with Attain, which provides live purcha ...
- Open Programmatic CTV: Roku Dominates, Apple Rising
Advanced TV Insider, Wayne Friedman - Thursday, October 23, 2025
Roku's share of the market dipped 3% in Q3 vs. Q2 th ...
- AI Overviews Move Marketers To Invest In CTV, Audio, DOOH: WebMD
Data & Programmatic Insider, Laurie Sullivan - Monday, October 20, 2025
For many healthcare marketers including hospitals and health insurers that have lo ...
- Taboola Builds On Publishing Partnerships To Deliver Inventory To Performance Advertisers
Publishers Daily, Ray Schultz - Thursday, October 16, 2025
The company aexpects to pay over $1.5 billion to publishers and OE ...
- Campaign Hot Spot: New Platform Combines Email Marketing, Programmatic
Email Insider, Ray Schultz - Thursday, October 16, 2025
StackAdapt is expanding its integrations with HubSpot, Braze and CallRail. ...
- Supply-Side Consortium Unveils Agentic Ad Protocol, Invites Ad Industry To Join
MediaDailyNews, Laurie Sullivan - Wednesday, October 15, 2025
More than 20 companies including PubMatic, Optable, Scope3, Swivel, Classify, Triton Digita ...
- Unlocking The 60% Solution For Cost-Conscious Advertisers
MAD, Mattia Fosci - Monday, October 13, 2025
By prioritizing advertising on quality sites, abandoning inefficient ID-matching processes and usi ...
- An Industry Push For Ad Auction Transparency Standards
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 8, 2025
OMD Worldwide execs approached the Media Rating Council nearly two years a ...
- Mozilla, Index Exchange Launch New Privacy-Based Programmatic Model
Performance Marketing Insider, Laurie Sullivan - Monday, October 6, 2025
The programmatic ad model was designed to give advertisers access to Mozilla ...
- Media.net, Claritas Partner For Attribution Driven By AI, Search Intent
MediaDailyNews, Laurie Sullivan - Friday, October 3, 2025
The partnership creates a product that allows brands to measure, validate, a ...
- Spotify Inventory Now Available Via Amazon, Yahoo DSPs
MediaDailyNews, Laurie Sullivan - Friday, October 3, 2025
Spotify expanded access to its programmatic ad inventory through new partnerships wi ...
- Google Defends Ad-Tech Business, DOJ Witness Urges Breakup
MediaDailyNews, Laurie Sullivan - Tuesday, September 23, 2025
On the first day of Google's ad-tech remedies trial, a potential buy ...
- Verve Group Tests Its Wings With Captify Search Intent Data For Ad Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, September 22, 2025
Verve Group has acquired Captify's search intent data. Verve CEO Remco Westerma ...
- Programmatic Runs With Wall Street: S&P 500 Gains Performance Parity With Ad Market
Publishing Insider, Ray Schultz - Thursday, September 18, 2025
This is a first, and it is both good and bad f ...
- Fleeing The Walled Garden: How AI Can Help Publishers Sell Programmatic Advertising
Publishing Insider, Ray Schultz - Tuesday, September 16, 2025
PubMatic offers a new platform called PubMatic for Publishers. ...
- Amazon Enabling Programmatic Buys Of SiriusXM Audio Inventory Via Its DSP
MediaDailyNews, Joe Mandese - Tuesday, September 16, 2025
The portfolio reaches 160 million monthly subscribers - including Pandora and SoundClo ...
- Dentsu Teams With Index Exchange, Chalice AI For 'NextGen' Programmatic
MAD, Steve McClellan - Thursday, September 11, 2025
Under the new arrangement, Index Exchange becomes Dentsu's primary SSP partner acro ...
- Spark Foundry, Exverus Media, Covered California, Canvas Worldwide, KSM Media Lead Insights at our Data & Programmatic Insider Summit
Brand Insider, Barbie Romero - Tuesday, September 9, 2025
At our Data & Programmatic Summit in Lake Tahoe, leaders from Spa ...
- Programmatic Intent, Performance Data Doubled Organic's Value
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 27, 2025
A European travel app found a way to increase app conversions 25. ...
- AI Stops Advertisers From Bleeding Red On Manual Tasks, Data Shows
MediaDailyNews, Laurie Sullivan - Wednesday, August 13, 2025
DoubleVerify research shows that agencies spend 26% of their time manually optimizi ...
- ANA Finds Programmatic 'Waste' Has Increased 34% In Two Years
MediaDailyNews, Joe Mandese - Thursday, August 14, 2025
Despite the overall growth, the Association of National Advertisers found considerable improvemen ...
- Podcasting Firm Unveils A Multilingual Programmatic Marketplace
Publishers Daily, Ray Schultz - Tuesday, August 5, 2025
Ozen.fm says it will focus on multicultural and multilingual content via numero ...