Tag results for "programmatic"
- Google's Poisoned Apple: How The Cookie Shambles Is Undermining Progress In Programmatic AdvertisingThe industry doesn't have a lot of time. If we are ...
- Magnite Simplifies TV-Focused Platform To Attract Performance BizDisney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discove ...
- Google's Monopoly UnpackedGartner Distinguished VP Analyst Andrew Frank wrote to MediaPost that "many peop ...
- Penske Partners With Middle Eastern Company To Expand Programmatic ReachBrands serving the Middle East and North Africa can now leverage mo ...
- IAB: AI 'Transformative,' Helps Drive Quarter Trillion In Ad SpendDigital ad revenue grew nearly 15% to $259 billion in 2024, accordi ...
- Retail Media CTV Ad Spend Expected To Hit $5B In 2025By 2028, after three years of 27.2% compounded annual growth, a doubli ...
- Global Programmatic Platform Is UnveiledHuiiNex provides advertising traffic worldwide through bidding, firm says. ...
- Disney Takes Biddable Ad Supply Global, Provides Access Via 35 DSPsIn the U.S., advertisers now have access to over 35 demand-side platfor ...
- New Programmatic Format Is Designed To Eliminate White SpaceResponsiveAds debuts tool for moving beyond standard ad slot placements. ...
- Spotify Opens Programmatic Buys Via Google, MagniteSpotify expanded its programmatic ad partnerships with Google and Magnite aimed ...
- Q4 'Open' Programmatic Up 10% To $7.6B - 34% Of CTV Ad SpendRoughly 90% of all CTV advertising is sold programmatically. All global C ...
- Auto Dealerships Gain Way To Eliminate Streaming Ad Waste, Find FraudDealer Stream, a streaming ad company for the auto industry, announced ...
- Viamedia Acquires LocalFactor, Strengthens Local Ad OptionsThe alliance gives LocalFactor customers more premium video-based inventory and customer suppor ...
- IAB Tech Lab Debuts Server-Side Ad SolutionThe new framework shifts power back to publishers, the IAB claims. ...
- AI Ads Target Site Visitors Without Publisher ConsentAds have begun to serve up on websites that block content, maki ...
- Carbon Emissions Tracking For Digital Ads Broadens ScopeThe XR and Scope3 partnership embeds carbon emissions tracking directly into creati ...
- Politics And Programmatic: CTV Grew Its Ad Share During Recent ElectionThe phone remained the biggest generator of ad impressions, although it fe ...
- 'The Guardian' At The Gate: Publication Streamlines Programmatic Access"The Guardian" is working with The Trade Desk to offer ad invento ...
- Do You Know What Crimes Your Media Buys Are Funding?That's what a London-based anti-ad-fraud advocacy group wants you to understand, a ...
- IAB Resurfaces Push For Responsive AdsThe Interactive Advertising Bureau is pushing for the industry to move towa ...
- Retail Media And OOH Advertising - Performance Of A New IndustryConnecting retail with out-of-home could become one of the most ambitious projec ...
- AdLib Taps Hudson MX Co-Founder Batson For Growth RoleWill Batson was a co-founder and chief revenue officer of Hudson ...
- CPMs, Spend Rising In Most Programmatic DOOH CategoriesScreen and TV for the first time tied billboard media as t ...
- Lawmakers Blast Google, Amazon, Others Over Child Sex Site Ads"Google has failed to perform due diligence in identifying businesses that condu ...
- Programmatic Models Seeping Into Commerce AdvertisingThe evolution of online advertising and search has raised important questions abo ...
- X Adds Magnite As A Programmatic Ad SellerMagnite will be a third-party seller of X ad inventory, reports st ...
- Virginia Senate Passes Bill Banning Sales Of Location DataThe Consumer Data Protection Act, passed this week by the Virginia sta ...
- Google Head Of Marketing Americas Stephen Yap Leaves For Perion NetworkStephen Yap, who led Google Marketing platform in the Americas, has le ...
- Outbrain Finalizes $1B Merger, Changes Name To TeadsOutbrain has completed its acquisition of Teads for approximately $900 million, consisti ...
- Advertising Sell-Side Businesses Get A Shot At GloryPALM SPRINGS, CA -- Publishers, ad servers and supply-side platforms could beco ...
