- 4 Reasons Programmatic TV Is Over-Hyped
MediaDailyNews, James G. Brooks, Jr. - Thursday, July 9, 2015
While TV's late embrace of programmatic reaffirms the fact that the buyi ...
- iHeartMedia Brings Streaming Radio To AT&T U-verse
MediaDailyNews, Erik Sass - Wednesday, July 8, 2015
Consumers are getting a new streaming audio option courtesy of iHeartMedia a ...
- The Ironic Sophistication Of Viewability
Programmatic Insider, Tom Triscari - Thursday, July 9, 2015
Why do marketers buy display advertising? Why do they deal with su ...
- AerServ Taps BidSwitch To Launch Mobile Video Exchange; MediaMath Plugs In
Real-Time Daily, Tyler Loechner - Wednesday, July 8, 2015
Ad tech platform AerServ is expanding into the world of mobile vide ...
- Planning A Programmatic Practice: How-Tos
Programmatic Insider, Brian Nadres - Wednesday, July 8, 2015
More media planning and buying agencies are building their own programmatic capabilitie ...
- iHeartMedia Hires Brokaw To Help Lead Programmatic Efforts
Real-Time Daily, Tyler Loechner - Tuesday, July 7, 2015
iHeartMedia has announced that Carter Brokaw is joining the company as preside ...
- Live Nation Rolls Out Programmatic Platform, Audience-Targeting Offering
Real-Time Daily, Tyler Loechner - Tuesday, July 7, 2015
Live Nation, a live events promotion company that entered the programmatic are ...
- Instead Of Taking Ad Tech In-House, Lenovo Is Giving Ultimatums
RTBlog, Tyler Loechner - Wednesday, July 8, 2015
Unlike other large brands that have taken programmatic ad technologies in-house ...
- Carat's Jarvie: Embrace Programmatic Or Be Left Behind
Around the Net in Real-Time, Tyler Loechner - Thursday, July 2, 2015
Speaking with Beet.TV, Carat Global's Executive Director, Euan Jarvie, said that unle ...
- Unilever's Bold Move Makes Click Fraud A Very Public Discussion
London Blog, Sean Hargrave - Monday, July 6, 2015
Unilever has broken cover to discuss how 29% of Web traffic ...
- Retail Publisher Connexity Launches Private Marketplace
Real-Time Daily, Tyler Loechner - Thursday, July 2, 2015
Connexity, the retail publisher formerly known as Shopzilla, has partnered with ...
- AOL Deal The Last Roll Of The Dice For Microsoft Advertising
Around the Net In MAD London, Sean Hargrave - Thursday, July 2, 2015
Microsoft's exit from the world of online ad sales is tempered ...
- It's All TV, Isn't It: A Rumination
Audience Buying Insider, Mitch Oscar - Thursday, July 2, 2015
I'm a TV guy, and proud of it. I enjoy horizontally watchi ...
- Will Rise Of The Programmatic Machines Spell The End For Media Agencies?
London Blog, Sean Hargrave - Thursday, July 2, 2015
Will brands go direct to market and ditch agencies? Will programmatic tu ...
- Apple Watch Gets Programmatic Native Support
Real-Time Daily, Tyler Loechner - Wednesday, July 1, 2015
The Apple Watch received attention from programmatic ad platforms months before ...
- Google, Facebook and Amazon: The New Digital Era Begins Now
MediaDailyNews, Craig Jaffe - Wednesday, July 1, 2015
We all know digital is a successful business and has been dubb ...