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AOL Deal The Last Roll Of The Dice For Microsoft Advertising

  • The Drum, Thursday, July 2, 2015 8:17 AM

Microsoft’s exit from the world of online ad sales is tempered by the volume and market share gains it stands to make for its search business through AOL in what could be the last throw of the dice for the technology giant in advertising. It forms the crux of a shakeup that sees Microsoft hand over much of its advertising operations to third parties. AOL will run all the direct ad deals in the Bing owner’s nine top markets, while in its other 10 core markets everything will go programmatic.

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