- YouTube Introduces Cost-Per-Hour Masthead Ahead Of Super Bowl LVII
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 8, 2023
The masthead, piloted in Q4 2022, aims to reach viewers during momen ...
- Former Google Ad Exec Launches Search Engine For Blockchain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 12, 2022
Sridhar Ramaswamy, who formerly led Google's ad business, is building a sear ...
- Google Begins Interest Group-Based Ad Experiment
Inside Performance, Laurie Sullivan - Tuesday, August 2, 2022
The company wrote in a post that it does not expect t ...
- Year In, Year Out: What Happened In Email In 2021 And What To Expect In 2022
Email Insider, Ray Schultz - Wednesday, December 29, 2021
From Apple's MPP to the death of the cookie, marketers are faci ...
- Data And Privacy Forcing Changes In Acquisition Strategies
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 7, 2021
User acquisition strategies aim to rapidly acquire and convert consumers and bui ...
- Google Could Pay Apple $15B To Keep Its Search Engine The Default On Safari
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 30, 2021
On Monday Apple announced the acquisition of Primephonic, a classical music-streaming servi ...
- Google Search, YouTube Advertising Push Alphabet Q4 Revenue To $57B
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2021
Google's parent company Alphabet reported earnings Tuesday. Revenue in Q4 2020 jump ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than Yearly
Inside Performance, Laurie Sullivan - Thursday, January 21, 2021
The data shared Thursday by Analyst Aaron Kessler marks the beginning ...
- Google, Microsoft, Cisco And Others Back Facebook's NSO Lawsuit
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2020
NSO Group Technologies allegedly "impersonated Facebook as part of a ploy ...
- Holidays May Give Retailers A Much Needed Boost In Cash
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 5, 2020
Research takes a higher priority this holiday season on sites including Amazo ...
- Google Finds Balance With Election Results, As Social Media Flounders
Inside Performance, Laurie Sullivan - Wednesday, November 4, 2020
Social media overall -- Facebook, Twitter and YouTube -- did a po ...
- Search Guru: Google Still Allowing Political Ad Disinformation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Berlin SEM President Patrick Berlinquette ran ads to test the spread ...
- North Dakota Microsoft Developer For COVID Tracing App Refutes Data-Sharing Allegations
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 25, 2020
Microsoft's ProudCrowd Developer Tim Brookins says the allegation suggesting the contact-tracing a ...
- Google Gives Facebook Ad Boost In April
Inside Performance, Laurie Sullivan - Thursday, April 30, 2020
Google contributed to Facebook's Q1 earnings, but will likely impact the soci ...
- Google Will Outperform With Pichai At Alphabet Helm, Analyst Predicts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 7, 2020
The firm upgraded shares of Google's parent company Alphabet from hold ...
- Brands Landing On Google's Nice List
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 27, 2019
Google offers a list of the best places to make purchases ...
- Marketers Finally Learning How To Optimize Search Spend, Data Shows
Inside Performance, Laurie Sullivan - Friday, October 25, 2019
Clicks grew at nearly twice the rate of spend and impressions gr ...
- Google Raises The Stakes: AMP For Email Is Here
Email Insider, Ray Schultz - Tuesday, March 26, 2019
Originally developed for mobile, AMP will fuel interactive email messages, and ...
- EFF Targets Eight Tech Companies In 'Fix It Already' Campaign
Digital News Daily, Laurie Sullivan - Friday, March 1, 2019
The Electronic Frontier Foundation has launched a campaign website titled "Fix ...
- Moz Plans An Upgrade To Its Domain Authority Ranking Score
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 5, 2019
Moz announced an upgrade to its internal metric that estimates the val ...
- Data Behind Where Web Searches Originate
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 16, 2018
Rand Fishkin and Jumpshot pulled data to dispel several myths about compani ...
- Bot Malware Attacks Rise, As Search Engines Blacklist Fewer Sites
Data & Programmatic Insider, Laurie Sullivan - Monday, October 8, 2018
The rate at which search engines blacklist infected websites continues to declin ...
- Bing Announces Changes To Its Political Ad Policy
Inside Performance, Laurie Sullivan - Monday, October 8, 2018
Bing plans to disallow U.S. and ballot measure ads. The changes wi ...
- European Court To Give Landmark Decision On Right To Be Forgotten
Around the Net In MAD London, Sean Hargrave - Tuesday, September 11, 2018
The internet search giants will be listening out for a ruling ...
- Innovation In Voice Search Top Of Mind For Marketers At Large Brands
Inside Performance, Laurie Sullivan - Wednesday, September 5, 2018
Voice search continues to put pressure on marketers from larger brands ...
- Alphabet Revenue Up, Takes A Hit On Earnings Per Share From EU $5B Fine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 23, 2018
Google's parent company Alphabet reported Q2 revenue on Monday of $32.7 billi ...
- Microsoft Bing, Google Search Battle For Travel Segments
Inside Performance, Laurie Sullivan - Monday, July 23, 2018
Planning a vacation or business trip is becoming easier as more da ...
- Google Co-Founder Mining Ethereum
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 9, 2018
Alphabet president and Google co-founder Sergey Brin at a conference held at t ...
- Nine In Ten Want Fake News Action At Facebook And Google
Around the Net In MAD London, Sean Hargrave - Monday, June 18, 2018
A Reuters survey shows that nearly nine in ten media executives wa ...
- Amazon, Google, IAB Spending Big Bucks To Stop California Privacy Act
Inside Performance, Laurie Sullivan - Friday, June 15, 2018
The California Consumer Privacy Act is seeing financial opposition from a lo ...