- Programmatic TV Market To Double
Video Insider, Daisy Whitney - Friday, July 8, 2016
The programmatic video market continues to grow at a rapid pace. T ...
- To Beat Ad Fraud, Everyone Must Play Their Part
Real-Time Daily, Maureen Little - Thursday, July 7, 2016
The "Wild West" days of digital advertising must become a thing ...
- Innovid Furthers Partnership With IAS, Adding Real-Time Fraud Blocking
Real-Time Daily, Philip Rosenstein - Thursday, July 7, 2016
IAS and Innovid have enhanced their partnership to protect campaigns that r ...
- Mediaocean Acquires Invision, Moves Into TV Ad Sales Workflow
Real-Time Daily, Joe Mandese - Thursday, July 7, 2016
Mediaocean, the dominant provider of media-buying and payment processing for agencies, h ...
- Rubicon Automates Silver Screen, Strikes 'Select' Deal With Screenvision
Real-Time Daily, Joe Mandese - Thursday, July 7, 2016
In a deal that will enable cinema advertising to be bought a ...
- Havas Media Wins Global Swarovski Assignment
MAD, Steve McClellan - Tuesday, July 5, 2016
The account now covers over 35 countries with a focus on t ...
- Be Very Afraid, Facebook And Google
Programmatic Insider, John Motavalli - Wednesday, July 6, 2016
News Corp. CEO Robert Thomson's claim that publishers would build "a powerf ...
- Match Made In B2B Heaven? What Microsoft/LinkedIn Deal Means For Data, Targeting
Real-Time Daily, Giovanni Strocchi - Wednesday, July 6, 2016
The advertising industry is now trying to fathom how it will ...
- Goodway Group Launches Anti-Fraud Initiative After Reviewing Invalid Traffic
Real-Time Daily, Tobi Elkin - Wednesday, July 6, 2016
Goodway Group launched an anti-fraud initiative after a review of its inval ...
- Michael Parkes Tapped As First CRO At VideoAmp
Real-Time Daily, Philip Rosenstein - Tuesday, July 5, 2016
On Tuesday, VideoAmp announced the appointment of Michael Parkes as its fir ...
- Prexit Or Pretext: Is Europe Leaving Or Entering Programmatic?
RTBlog, Joe Mandese - Wednesday, July 6, 2016
I've been following my colleague Sean Hargrave's take on a European backla ...
- Yahoo JAPAN Taps AdMax Local To Automate Search Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 6, 2016
Yahoo JAPAN worked with L.A.-based AdMax Local to build out technology th ...
- Google And Facebook Also Considered Buying LinkedIn
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 5, 2016
It looks like LinkedIn had more suitors than was originally thought ...
- News Corp Chief Wants Publishers To Create Alternative Networks
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 5, 2016
Eyeing Facebook as a potential threat, News Corp. CEO Robert Thomson ...
- Publicis Groupe Enters Partnership With Chinese Internet Giant Tencent
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 5, 2016
Publlicis Groupe has entered a partnership with Tencent, the Chinese Internet gian ...
- How Programmatic Can Help Candidates Cut Through The Noise
Real-Time Daily, Mark Davenport - Tuesday, July 5, 2016
Clarifying the complicated voter landscape is tough to do in any campaig ...
- SourceKnowledge Launches Native Video Ad Unit For Non-Video Inventory
Real-Time Daily, Philip Rosenstein - Tuesday, July 5, 2016
Canadian ad tech firm SourceKnowledge on Tuesday kicked off a new nati ...
- The Benefits Of Auomated Buying
RTBlog, Tobi Elkin - Tuesday, July 5, 2016
While there are a baffling array of tactics when it comes ...
- Facebook Wins Privacy Case Against Belgian Data Protection
Around the Net in Real-Time, Tobi Elkin - Friday, July 1, 2016
The Belgian data protection authority on Wednesday lost a legal battle wi ...
- Updated Results On 'Equitable Optimization' Broadcast TV Test
Audience Buying Insider, Karlene Lukovitz - Friday, July 1, 2016
A four-week test by U.S. International Media (USIM) using equitable optimization f ...
- Programmatic Video: Growth Influencers In U.S., Europe
Real-Time Daily, Paula Minardi - Friday, July 1, 2016
Socintel360 reported that programmatic video revenues will nearly double from now ...
- PubNative Launches Native Mediation Solution For Mobile Publishers
Real-Time Daily, Tobi Elkin - Friday, July 1, 2016
Mobile monetization platform PubNative launched a mobile native mediation solution that ...
- IAB Issues Whitepaper On Programmatic Video That Aims To Clarify Complexity
RTBlog, Tobi Elkin - Friday, July 1, 2016
The IAB has issued a whitepaper that seeks to clarify the confusi ...
- Nielsen Unveils Streaming Ratings for 'Orange is the New Black,' 'Seinfeld'
Around the Net in Real-Time, Tobi Elkin - Thursday, June 30, 2016
"Nielsen unveiled its first findings on viewership of TV shows on streami ...
- Are Marketers Asking The Wrong Questions About Programmatic?
Around the Net in Real-Time, Tobi Elkin - Thursday, June 30, 2016
Marketers today may be asking the wrong questions of programmatic, and ri ...
- Time Inc. Chief Talks About Its Acquisition Of Ad-Tech Firm Viant
Around the Net in Real-Time, Tobi Elkin - Thursday, June 30, 2016
Time Inc. CEO Joe Ripp spoke with Business Insider about the company ...
- Experian, Neustar Partner On Data Onboarding Cross-Platform
Real-Time Daily, Tobi Elkin - Thursday, June 30, 2016
Experian Marketing Services, a provider of data-driven marketing services, and Neustar, ...
- Why Relevant Is The New Premium For Programmatic Buying
Real-Time Daily, Amit Avner - Thursday, June 30, 2016
There's a good reason why marketers have jumped on the programmatic bandwag ...
- Unruly Partners With 'WSJ' On Outstream Viewable Video Ad Formats
Real-Time Daily, Tobi Elkin - Thursday, June 30, 2016
Ad-tech firm Unruly announced on Thursday that advertisers on The Wall Stre ...
- How Do You Solve The Real-Time Creative Conundrum?
RTBlog, Tobi Elkin - Thursday, June 30, 2016
With so many different creative formats, including a plethora of video format ...