- Eastman Kodak Partners With Nascar and Universal
Marketing Daily, Laurie Sullivan - Friday, July 11, 2008
[Promotions] Eastman Kodak wants to connect with action/adventure movie fans, so t ...
- Starbucks Serving Up New Round Of Promotions
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 10, 2008
Starbucks is extending its sampling of summer beverages to assuage consumers a ...
- Pepsi Offers Limited Edition 'Lemon NFL Kickoff' Cola
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 10, 2008
...
- NBC Cross-Promotes Universal's Film "Hellboy II"
MediaDailyNews, Wayne Friedman - Monday, July 7, 2008
Universal Studios' new theatrical film "Hellboy II: The Golden Army" has be ...
- Consumers Reverse Declining Coupon Trend
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 3, 2008
Couponing is making a comeback. The expanding availability of printable coupons onlin ...
- Valassis Bows 'RedPlum Gas Card Giveaway'
Marketing Daily, - Monday, June 30, 2008
To enter the giveaway, visitors register at redplum.com by July 20 f ...
- As Consumers Sharpen Scissors, Coupon Firms Merge
Marketing Daily, - Thursday, June 26, 2008
As rising food prices are sparking an increase in coupon clipping, Coupon ...
- GameStop Taps Marketing Arm For Promotions
Marketing Daily, - Thursday, June 12, 2008
GameStop Corp., Grapevine, Texas-based video game retailer, has retained The Marketing A ...
- Presidential Nominees Tout 'Army Wives'
MediaDailyNews, David Goetzl - Thursday, June 5, 2008
Democrat Barack Obama and Republican opponent John McCain taped promotions for t ...
- 'Jonesing': TBS, Def Jam Feel The 'Payne'
MediaDailyNews, Fern Siegel - Tuesday, May 27, 2008
It's the pleasure/"Payne" principle. TBS has partnered with Def Jam Records a ...
- The New Next: Going Buzz One Better
Media Magazine, Johanna Beyenbach, Paul Woolmington - Tuesday, April 15, 2008
Nobody is a stranger to words like "buzz" and "viral" anymore ...
- 'Speed Racer' Tanks, Promo Partners Stuck
Around the Net In Media, Joan Voight - Monday, May 19, 2008
With Warner Bros.' blockbuster movie "Speed Racer" going bust, it is fac ...
- Splashy Billboard Campaign For 'Indiana Jones'
Around the Net In Media, Joan Voight - Wednesday, May 14, 2008
Steven Spielberg's "Indiana Jones and the Kingdom of the Crystal Skull" ...
- Harper-Collins, SAK Team Up For Year-Long Book Bag Promo
Marketing Daily, Kevin Ransom - Wednesday, May 7, 2008
[Retail] "We were looking for ways to expand our marketing approach, a ...
- Tennis Channel, Strawberry Producer Team For Wimbledon Promos
MediaDailyNews, David Goetzl - Wednesday, May 7, 2008
A California strawberry producer has linked with the Tennis Channel for ...
- The New Next: The Brands that Bond
Media Magazine, Tiffany Kenyon - Wednesday, April 2, 2008
Last year we saw the explosion of online social networks into t ...
- PMA Snags Herbie Hancock For REGGIE Awards
Marketing Daily, - Friday, April 4, 2008
The Promotion Marketing Association's 25th Annual REGGIE Awards Ceremony & Gala wi ...
- Forget Fantasy Baseball: TheStreet.com Offers Stock Trading Game
Online Media Daily, Tanya Gazdik - Thursday, April 3, 2008
TheStreet.com is launching its first network-wide programming initiative created by its recent ...
- Borders Will Put Books' Best Face Forward
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 12, 2008
Borders Group is sharply increasing the number of titles it displays ...
- A-B Supporting Guinness's St. Pat's Holiday Drive
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 11, 2008
Anheuser-Busch--which last year acquired U.S. import rights for Bass Ale--is planning ...
- Rivals A-B, Diageo Join in St. Pat's Day Drive
Around the Net In Media, William Spain - Tuesday, March 11, 2008
...
- Little Caesars Partners With Pepsi in National Promotion
Marketing Daily, - Tuesday, February 26, 2008
Little Caesar Enterprises, Inc. and Pepsi-Cola have teamed to offer a scratch-o ...
- ABC Plugs 'Feel Good Sunday' Lineup In 'TV Guide'
MediaDailyNews, David Goetzl - Wednesday, February 20, 2008
The struggling TV Guide, which has shown a willingness to try vario ...
- NBC Launches Brand Campaign During Olympics
MediaDailyNews, Wayne Friedman - Monday, February 11, 2008
NBC will launch a rare network brand campaign around the Summer Olympi ...
- IRiver Retains HWH PR/New Media
Online Media Daily, - Wednesday, February 6, 2008
Iriver, the international digital device company, has chosen HWH PR/New Media ...
- Greenberger Named Prez, CMO Of SLG
MediaDailyNews, - Tuesday, February 5, 2008
Steven Greenberger has been named president and chief marketing officer of S ...
- Mars Markets Caffeinated Snickers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 29, 2008
Mars Snackfoods' new Snickers Charged, which is spiked with caffeine, is bei ...
- Print Inserts Pass TV Ads As Important Influence in Purchase Decisions
Research Brief, Jack Loechner - Thursday, January 24, 2008
Based on research findings released by Vertis Communications, twenty-seven percent of adul ...
- National Car, Northwest Team For Promo
Marketing Daily, - Tuesday, January 8, 2008
National Car Rental has partnered with Northwest Airlines to launch a n ...
- Fox Joins With Verizon To Promote 'Terminator'
MediaDailyNews, David Goetzl - Tuesday, January 8, 2008
Fox and Verizon Wireless (along with producer Warner Bros.) have joined ...