• February 6, 2008

Iriver, the international digital device company, has chosen HWH PR/New Media to spearhead a major national PR campaign.

Owned by global A/V force, Reigncom, Ltd., the brand is reemerging this year with a style-driven product lineup of multimedia devices (MP3, MP4, PMP, Mobile TV), Network Devices (Home Media Center, Wi-Fi Network, Navigation products) and Content Devices (E-Dictionary, E-Book). The company, which currently dominates the Korean market and is prominent in Europe, is utilizing HWH to expand its market share in the U.S.

--Tanya Irwin