- Q&A: Mobile Makes Inroads On Event Marketing
Marketing Daily, Sarah Mahoney - Thursday, August 23, 2012
"If you dissect the pain point for most marketers," says Uzair Dad ...
- Q&A With Dunkin's John Costello: ROI Comes First
Marketing Daily, Karlene Lukovitz - Wednesday, August 22, 2012
As Dunkin' introduced its first mobile app for payment and gifting f ...
- Louisville Slugger Throws Change-up In Women's Marketing
Marketing Daily, Sarah Mahoney - Saturday, August 18, 2012
While Louisville Slugger has somewhere between 50 and 60% of the Maj ...
- Q&A: A Social Olympics? Or Mobile?
Marketing Daily, Sarah Mahoney - Monday, August 13, 2012
"Marketing Daily" wanted to take the full measure of the most digital ...
- Q&A: U.S. Basketball Follows Yellow Brick Road
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
As the men's hoops team continues to strive for a gold med ...
- Pricing And Social Media: Can Brands Push Back, Too?
Marketing Daily, Sarah Mahoney - Wednesday, August 1, 2012
Jean-Manuel Izaret, a partner with Boston Consulting Group's San Francisco office, sa ...