- Q&A: Home Run Derby Powers State Farm
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 10, 2012
State Farm is adding to its Home Run Derby presence with elemen ...
- Q&A: McDonald's Global Brand Officer
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
McDonald's, official restaurant sponsor of the Olympics since 1996, is doing ...
- Q&A: Globetrotters CEO Has Global Plans
Marketing Daily, Karl Greenberg - Tuesday, June 19, 2012
While focusing on having a year-round presence in hoops-hungry China, The Harl ...
- The Last Gasp of [Old School] Marketing
Media Magazine, Joe Mandese - Wednesday, June 6, 2012
When it comes to enormous change in media and marketing, there's nev ...
- Rediscovering Media's Lost Generation
Media Magazine, Sarah Mahoney - Wednesday, June 6, 2012
In most ways, marketers are no different than they were last yea ...
- Reaching Today's Bicultural Latinos
Engage:Hispanics, Cara O'Flynn - Thursday, May 31, 2012
New technology and more complex identities will require changes in strategy f ...
- Q&A: Philly Focuses On Parkway
Marketing Daily, Karl Greenberg - Saturday, May 26, 2012
Meryl Levitz, president and CEO of the GPTMC, talks to Marketing Dai ...
- Nissan's Schaffer Talks Races, Ride-and-Drives
Marketing Daily, Karl Greenberg - Thursday, May 24, 2012
Jay Schaffer, Nissan North America's promotions manager, talks to Marketing Daily abo ...
- Q&A: Audi Focuses On Digital For Halo Vehicles
Marketing Daily, Karl Greenberg - Wednesday, May 9, 2012
Audi of America this year is focusing marketing efforts less on high-volu ...
- Q&A: Audi's Success Transcends Numbers
Marketing Daily, Karl Greenberg - Monday, May 7, 2012
In the first segment of this two-part interview, Scott Keogh, VP ...
- Ask.com Readies Investments To Supplement Q&A Search
Online Media Daily, Laurie Sullivan - Friday, April 27, 2012
Ask.com will likely make a series of investments this year to suppo ...
- Q&A: Boosting ROI With Sweet Tweets
Marketing Daily, Sarah Mahoney - Monday, April 23, 2012
Maximizing its social media budget has been as perplexing to Ben &am ...
- Q&A: Mitsubishi Gets Outlandish For Outlander
Marketing Daily, Karl Greenberg - Friday, April 20, 2012
The latest promotional effort gives three people all-day test drives of t ...
- Answers Expands Social, Ad Services
Online Media Daily, Laurie Sullivan - Monday, April 23, 2012
Answers, a network of Q&A sites, will build out social, personalized a ...
- Q&A: Glaser Has Big Plans For Mercedes-Benz
Marketing Daily, Karl Greenberg - Thursday, April 19, 2012
Bernhard (Bernie) Glaser, who replaced Steve Canon as VP marketing at Mercedes-Be ...
- Q&A: Samsung's Ralph Santana On Olympic Genome
Marketing Daily, Aaron Baar - Thursday, April 12, 2012
The app mines a user's public information on Facebook and matches ...
- Mazda's O'Sullivan Talks (One-Stop) Shop
Marketing Daily, Karl Greenberg - Monday, April 9, 2012
This will be a critical year for Mazda as it focuses ...
- Q&A: Size Matters: Why Large = Power
Marketing Daily, Sarah Mahoney - Monday, April 9, 2012
"In our bagel experiment, the banner put people in a certain minds ...
- Q+A: Vincent Letang, EVP/Director of Global Forecasting for MAGNAGLOBAL
Media Magazine, Carrie Cummings - Friday, April 6, 2012
With so many consumers switching to online video services, cutting the co ...
- Q&A: Can $1 Billion Stadiums Be Premium?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 29, 2012
Dave Checketts says new, mega-expensive stadiums can also upgrade amenities like foo ...
- Q&A: Hunter Says There's No 'D' In Ram
Marketing Daily, Karl Greenberg - Tuesday, March 20, 2012
in this two-parter, Marissa Hunter discusses how the automaker is bolstering Ram ...
- Q&A: NetZero's President On New Strategies
Marketing Daily, Aaron Baar - Monday, March 19, 2012
The company that made a name for itself offering low-cost (or "value-priced ...
- Q&A: Gen Y's Youngest Demand Authenticity, Via Text
Marketing Daily, Sarah Mahoney - Friday, March 16, 2012
New data from DoSomething.org, a Web site that connects teens, brands, a ...
- Volvo Not Risk-Averse When It Comes To Mobile
Mobile Marketing Daily, Mark Walsh - Thursday, March 15, 2012
Volvo may not boast the marketing budgets of larger auto manufacturers, b ...
- Shoppers Are Patient, Moderate ... And Male
Marketing Daily, Sarah Mahoney - Saturday, March 10, 2012
As shoppers struggle to balance family budgets with the big jump ...
- Q+A: David Kenny, Chairman and Chief Executive Officer, The Weather Channel Companies
OMMA Magazine, Joe Mandese - Friday, March 2, 2012
When David Kenny made the leap earlier this year from cloud operat ...
- Q&A: Jaguar's Pryor Says The Brand Is 'Alive'
Marketing Daily, Karl Greenberg - Thursday, March 1, 2012
Jaguar's new global campaign, "Alive," is the biggest campaign for the bra ...
- Q&A: Buick Focuses On New Vehicles, Buyers
Marketing Daily, Karl Greenberg - Wednesday, February 22, 2012
In addition to the Buick Discovery Tour invitation-only experience, the test dri ...
- Q&A: Men Warming Up To Skin Care
Marketing Daily, Sarah Mahoney - Thursday, February 9, 2012
It's been nearly a decade since the term "metrosexual" first popped in ...
- Q&A: Volleyball Star Misty May-Treanor
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 9, 2012
Aside from Sports Illustrated swimsuit models, Misty May-Treanor may be one ...