- Fujifilm Ad, PR Campaign Targets Hispanics
Marketing Daily, Aaron Baar - Wednesday, June 30, 2010
Radio ads in markets such as New York, Los Angeles, Chicago a ...
- Nielsen: Radio Clicks With Consumers Before Shopping
MediaDailyNews, Erik Sass - Wednesday, June 30, 2010
Radio reaches the majority of shoppers before they begin their shopping expedition ...
- Disney Revives Radio Serial
Around the Net In Media, Fern Siegel - Wednesday, June 30, 2010
Disney helped the musical thrive again with its "High School Musical" fi ...
- Saab Returns To TV As Indy Company
Marketing Daily, Tanya Gazdik - Tuesday, June 29, 2010
The newly independent carmaker, acquired from General Motors in February by Spyk ...
- Leo Burnett Sydney Wins Cannes Media Grand Prix, Judges Nix Radio Category
MediaDailyNews, Joe Mandese - Thursday, June 24, 2010
Leo Burnett Sydney won the Media Grand Prix for its 'Eos Photochain ...
- Clear Channel CEO Steps Down, Ends Family Control
MediaDailyNews, Erik Sass - Wednesday, June 23, 2010
Clear Channel Communications boss Mark Mays will give up his positions ...
- Sony Leverages 'Big Gun' Celebs For 3D Sets
Marketing Daily, Aaron Baar - Monday, June 21, 2010
"Justin [Timberlake] and Peyton [Manning] are part of the Sony marketing ass ...
- Bojangles' Debuts Approach To Craving Theme
Marketing Daily, Karlene Lukovitz - Monday, June 21, 2010
TV spots from the chain's new agency, Charlotte, N.C.-based BooneOakley, play o ...
- Arbitron Acquires IMMI, Unveils Next-Gen PPM Device
MediaDailyNews, Erik Sass - Monday, June 21, 2010
Arbitron revealed two major additions to its radio ratings capabilities on Monda ...
- Hulk Hogan Teams Up With Loan Company
Marketing Daily, Tanya Gazdik - Saturday, June 19, 2010
Currently signed to Total Nonstop Action Wrestling, Hogan has maintained popularity sin ...
- Roy's Restaurant Chain Launches Tour Promo
Marketing Daily, - Friday, June 18, 2010
Marketing for the "L.A. Ohana Tour" campaign, developed by Roy's agency G& ...
- Getting The Ear Of An Influential
Marketing Daily, Bob McCurdy - Wednesday, June 16, 2010
We should never underestimate the intimacy and power of the human vo ...
- For Coolatta, Dunkin' Urges Fans To 'Play DJ'
Marketing Daily, - Tuesday, June 15, 2010
The "Keep It Coolatta 2: Flavor Boogaloo" promotion asks fans to sugge ...
- WPP/GroupM Signs for Arbitron PPM Ratings, Diary Service
MediaDailyNews, Erik Sass - Tuesday, June 15, 2010
WPP/GroupM has signed a comprehensive deal for radio ratings from Arbitron, includi ...
- Sirius CEO Wants Stern To Stay
Around the Net In Media, Fern Siegel - Tuesday, June 15, 2010
Sirius XM CEO Mel Karmazin told CNBC that "shock jock" Howard Ste ...
- Coke Widening Mello Yello Distribution; Goes Retro With Cans
Around the Net In Brand Marketing, Thom Forbes - Monday, June 14, 2010
After a period of very mellow marketing -- virtually no spending ...
- Drive Thru: TargetSpot Adds Aha Mobile
MediaDailyNews, Erik Sass - Friday, June 11, 2010
This week brought another Internet and mobile audio deal: TargetSpot will n ...
- KeyBank Offers IPod Touch To New Customers
Marketing Daily, Tanya Gazdik - Thursday, June 10, 2010
"By providing a premium that's out of the ordinary, we have establish ...
- Hyundai Launches FIFA 'Loyalty' Campaign
Marketing Daily, - Thursday, June 10, 2010
The campaign's TV spots run in coverage on ABC, ESPN and ESPN ...
- Stodgy No More: New Tetley Campaign 'Disrupts' Perceptions
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 10, 2010
If the word "stodgy" leaps to mind when you hear "Tetley," thi ...
- Clear Channel Traffic Adds Predictive Feature
MediaDailyNews, Erik Sass - Wednesday, June 9, 2010
Clear Channel Radio's Total Traffic Network, which reaches 125 million, expands i ...
- Bermuda Leverages Proximity To East Coast
Marketing Daily, Karl Greenberg - Thursday, June 3, 2010
"We're extremely focused on the New York market and cosmopolitan travelers fr ...
- Groups Want FCC To Police Hate Speech On Radio, Cable
Around the Net In Media, Fern Siegel - Wednesday, June 2, 2010
The Federal Communications Commission is being urged to monitor "hate speech" ...
- Mixed Signals: Obscenity OK, Rape PSA Banned
MediaDailyNews, Wendy Melillo - Wednesday, June 2, 2010
It's ironic that a message intended to keep children safe from sexu ...
- Triton Offers Free Apps to Media Companies
MediaDailyNews, Erik Sass - Wednesday, June 2, 2010
Triton Digital, the interactive arm of Triton Media, has created a Fr ...
- Goal! WorldBand Airs World Cup In Various Languages
MediaDailyNews, David Goetzl - Tuesday, June 1, 2010
Before the World Cup kicks off June 11 in South Africa, WorldBa ...
- Radio Results Best in a Decade
Research Brief, Jack Loechner - Wednesday, June 2, 2010
Reflecting growing signs that the U.S. economy is back, radio delivers i ...