- DirecTV/Dish: What Can The Company Dish Out Now?
TV Watch, Wayne Friedman - Wednesday, October 2, 2024
"We see this as complementary - this is not an either/or [f ...
- New Linear TV News Networks: Brands Not Buying In?
TV Watch, Wayne Friedman - Monday, September 30, 2024
Major TV brands - big automotive, telecom and consumer product companies ...
- Broadcast TV Networks' Reach For Viewers 18+ Now Under 50%: Analyst
Television News Daily, Wayne Friedman - Wednesday, September 25, 2024
Key reach metrics for ABC, CBS, and NBC for persons 18 a ...
- More Interactive Ads For Better-Performing Streaming Brand Messages?
TV Watch, Wayne Friedman - Wednesday, August 28, 2024
A single exposure of an interactive ad leads to 36% stronger bra ...
- How One Ad, Data Expert Intends To Change Retail Media
Performance Marketing Insider, Laurie Sullivan - Monday, July 29, 2024
AI-supported incrementality will become a bigger focus for retail media, but th ...
- Chamber Of Commerce Backs Meta In Battle Over Inflated Metrics
MediaDailyNews, Wendy Davis - Tuesday, May 14, 2024
The country's largest trade group is backing Meta's attempt to scuttle ...
- X Attempts To Win Back Advertisers With 'Q5' Opportunities
MediaDailyNews, Colin Kirkland - Friday, December 8, 2023
X is promoting new ad opportunities in the elusive "Q5" from mid-Decemb ...
- Yahoo's DSP Feature Combines AI And First-Party Data
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
The addition of AI into its Yahoo's demand-side platform aims to impro ...
- Paramount+ Led Q3 In Share Of Promo Impressions Among Streamers
Advanced TV Insider, Karlene Lukovitz - Wednesday, October 25, 2023
TV ad impressions were up 1.4% overall, but national TV spend w ...