- Google Taps comScore To Offer Real-Time Audience Metrics To All DoubleClick Customers
Real-Time Daily, Tyler Loechner - Monday, February 10, 2014
Google and comScore on Monday announced a partnership that will bring real-ti ...
- Google, AOL Assuming Leadership Roles In Ad Tech
RTBlog, Tyler Loechner - Tuesday, February 11, 2014
Two things you often hear in the ad tech industry are " ...
- comScore, Google Sign Ad Measurement Deal Through DoubleClick
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 10, 2014
In a partnership announced on Monday, comScore will make real-time audience metri ...
- NBC Taps IDS For Real-Time Results During Sochi Olympic Games
Real-Time Daily, Tyler Loechner - Wednesday, February 5, 2014
NBC Olympics has tapped Information and Display Systems (IDS), a division ...
- DG's Tech Businesses Renamed Sizmek Following Sale Of TV Ops
MediaDailyNews, Laurie Sullivan - Tuesday, February 4, 2014
After DG's sale of its TV ad distribution operations, which execs expe ...
- Audience Targeter Granted Patent Matching 1st-Party Data To TV Set-Tops
MediaDailyNews, Joe Mandese - Tuesday, February 4, 2014
The next generation of Madison Avenue audience-targeting very likely will be foug ...
- Mocean Mobile Enhances RTB With Yahoo Ad Exchange
Mobile Marketing Daily, Mark Walsh - Tuesday, February 4, 2014
Earlier this year, mobile ad network Mojiva's Mocean Mobile ad-serving unit launch ...
- App Analytics Firm Localytics Raises $17 Million
Mobile Marketing Daily, Mark Walsh - Tuesday, February 4, 2014
Mobile app analytics and marketing platform Localytics on Tuesday announced securing $ ...
- Experian Connects Responses To Online Ads Across Media
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 3, 2014
Experian Marketing Services soon will begin rolling out a tool that connec ...
- Asia-Pacific Consumers To Spend More Online Than North American In 2014
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 3, 2014
Worldwide business-to-consumer (B2C) ecommerce sales will rise 20.1% to reach $1.500 trilli ...
- Priceline's Parody Bowl
MAD, Larissa Faw - Sunday, February 2, 2014
The firm's real-time marketing plan will poke fun at other Super Bo ...
- Buffalo Wild Wings Super Bowl Tweet Already Has Twice As Many Retweets As Oreo's 'Blackout' Tweet
RTBlog, Tyler Loechner - Monday, February 3, 2014
As a football fan, I actually enjoyed watching a dominant performance, thou ...