- Horizon Media, True[X] Get 'Engaged'
MAD, Larissa Faw - Friday, June 13, 2014
Horizon Media and advertising platform true[X] are partnering to introduce an agen ...
- AppsFlyer For Ad Agencies Rolls Out With Brand Support
Mobile Marketing Daily, Laurie Sullivan - Friday, June 13, 2014
AppsFlyer, a mobile attribution analytics company, has tweaked a few features ...
- Ad Tech Remarketing Specialists: Acquisitions In Review (Where's Oracle?)
Real-Time Daily, Seth Ulinski - Monday, June 16, 2014
During the current quarter, display re-marketing specialists have been getting snatched ...
- Reddit Reshaping News Business?
Around the Net In Media, Gavin O'Malley - Friday, June 13, 2014
For better or worse, some suggest that Reddit’s breaking news platform ...
- WPP's Xaxis Builds New DMP, Uses 'Second-Party' Data As Secret Ingredient
Real-Time Daily, Tyler Loechner - Thursday, June 12, 2014
Xaxis, WPP's largest trading desk, on Thursday announced the launch of ...
- Social Chatter About World Cup Expected To Impact Digital Marketing
Social Media & Marketing Daily, Gavin O'Malley - Thursday, June 12, 2014
With the World Cup officially underway, marketers are looking for ways ...
- Jivox Releases Cloud-Based Engine For Dynamic Display Ads
MediaDailyNews, Laurie Sullivan - Wednesday, June 11, 2014
Jivox has released the IQ Data Engine into the cloud to he ...
- Canoe Enables Dynamic TV Ads Beyond The Television, Expands To Other Consumer Devices
MediaDailyNews, Joe Mandese - Thursday, June 12, 2014
Canoe Ventures, the ad technology company backed by big cable TV operato ...
- Only 3% of Retailers Can Identify the Mobile Shopper
MobileShopTalk, Chuck Martin - Thursday, June 12, 2014
If a retailer can identify their best customers as they walk ...
- Forget The Hype -- Real-Time Is About Quicker, Not Instant
London Blog, Sean Hargrave - Wednesday, June 11, 2014
Getting instant feedback from customers makes a huge amount of sense. T ...
- Clarion Reconnects With Car Culture
Marketing Daily, Aaron Baar - Tuesday, June 10, 2014
To remain connected, Clarion has launched "Clarion Builds," a real-time marketing progr ...
- Google Explores Its Own Beacons, But How Much Here-Ness Do We Want?
Mobile Insider, Steve Smith - Wednesday, June 11, 2014
Google appears ready to enter the proximity-awareness game with its own techniqu ...
- In-Store Shoppers & the Real-Time, Mobile Video Assist
MobileShopTalk, Chuck Martin - Wednesday, June 11, 2014
One of the big challenges along the mobile path to purchase h ...
- Watch How An Impression Gets Traded In 200 Milliseconds? (It Will Only Take You 135,000 Milliseconds)
Real-Time Daily, Joe Mandese - Tuesday, June 10, 2014
In a business known for its overwrought complexity, a programmatic marketplace provid ...
- How About Now, Is This Real Enough For You?
RTBlog, Joe Mandese - Wednesday, June 11, 2014
Roughly a year after launching "RTM Daily," we're renaming this publication "Real-Ti ...
- Adidas Goes Real-Time With YouTube To 'Own The Moment'
Around the Net In MAD London, Sean Hargrave - Tuesday, June 10, 2014
Adidas is turning to YouTube's video dominance to execute its "own t ...
- Google Launches Premium Video Ad Exchange
Around the Net In MAD London, Sean Hargrave - Friday, June 6, 2014
Google is is going head to head against video exchanges such ...
- Listerine's World Cup Sponsorship A Social Juggernaut
Marketing Daily, Karl Greenberg - Thursday, June 5, 2014
A company rep tells "Marketing Daily" the secret sauce for the effor ...
- Necessity Is The Mother Of New TV Ratings, Seeks To Shed Light On Dark Continent
MediaDailyNews, Joe Mandese - Thursday, June 5, 2014
As far as tent-pole television events go, there is only one th ...
- Google, Bing, Yahoo Intent-Driven Search Data Comes To Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 4, 2014
Kenshoo has combined search and social on Facebook to drive intent-driven ...
- Forensiq Builds Lead, Conversion Fraud Technology, Expands Overseas
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 3, 2014
Forensiq has built lead and conversion fraud technology that has helped ...
- The World Cup Game Plan For Real-Time Marketers
Around the Net in Real-Time, Tyler Loechner - Monday, June 2, 2014
Marketing Week has posted an article overviewing the opportunities marketers will ha ...