- Nielsen Gets Passive Aggressive: Asks Stations To Be More Active, Take Responsibility For Coding Snafus
MediaDailyNews, Joe Mandese - Thursday, January 10, 2008
Following a series of unusual and surprising glitches in its highly redunda ...
- WPP Acquires Yankelovich, Folds Into Consumer Trends Unit
MediaDailyNews, - Thursday, January 10, 2008
WPP Group, he parent of GroupM and media agencies like MindShare, Mediaedge:c ...
- Short Term Radio Decline Expected to Reverse
Research Brief, Jack Loechner - Thursday, January 10, 2008
According to projections in "Radio Station Deals & Finance," a new stu ...
- Nielsen COD May Be DOA, Will Test Higher Incentives, Non-Cash Payments During February Sweeps
MediaDailyNews, Joe Mandese - Wednesday, January 9, 2008
Nielsen next month will give some TV viewers who receive its pap ...
- Stations Fumble New England Patriots Ratings, Nielsen Discloses Yet Another Coding Glitch
MediaDailyNews, Joe Mandese - Wednesday, January 9, 2008
The New England Patriots may be 16 and O for the N ...
- Online Video Attracts Six Out of Ten Internet Users Weekly
Research Brief, Jack Loechner - Wednesday, January 9, 2008
According to the latest Horowitz Associates report, Broadband Content and Services 200 ...
- Out-Of-Home Video Seeks Captive Audiences
Research Brief, Jack Loechner - Tuesday, January 8, 2008
Summarized by Ben Macklin, Senior Analyst at eMarketer, a PQMedia benchmark stu ...
- More Consumers Research Packaged Goods Online Before Purchase
Marketing Daily, Sarah Mahoney - Monday, January 7, 2008
[Research] Marketers and retailers "have a great opportunity to create a relationsh ...
- Gen Y Seeks Service, Rewards From Financial Institutions
Marketing Daily, Tanya Gazdik - Monday, January 7, 2008
[Financial Services] "There is an inherent opportunity for issuers to create produc ...
- Nielsen Unveils Timetable For 'Enhanced Weighting,' Says It Could Alter Ratings Estimates
MediaDailyNews, Joe Mandese - Monday, January 7, 2008
Nielsen late Friday announced time frames for two major data initiatives, includi ...
- Optimism Declines Among Ad Execs, All Media Impacted, Even Online
Online Media Daily, Joe Mandese - Monday, January 7, 2008
Advertising executives have grown somewhat more pessimistic about their plans for increasi ...
- DoubleClick Ad Exchange, In-Stream Systems Receive Accreditation
Online Media Daily, - Monday, January 7, 2008
DoubleClick this morning said it has received an important industry stamp ...
- Online Holiday Sales Up 20%, Total Retail Almost 5% Over Last Year
Research Brief, Jack Loechner - Monday, January 7, 2008
According to an update from comScore, Inc. for the 57 days ...
- Entertainment To Be Created Within Collaborative Peer Groups
Research Brief, Jack Loechner - Friday, January 4, 2008
"Circular Entertainment," identified by Nokia as a result of a global stu ...
- Spyware Guru Charges ComScore Panelists Victimized
Online Media Daily, Wendy Davis - Thursday, January 3, 2008
Online research company comScore came under attack this week, as spyware research ...
- World Ad Spending Growing Faster Than U.S. in 2008
Research Brief, Jack Loechner - Thursday, January 3, 2008
According to a new study from GroupM, Advertising spending in US measur ...
- Marketing Execs Say Basics Are Most Important in 2008
Research Brief, Jack Loechner - Wednesday, January 2, 2008
According to the first annual survey of Top Marketing Trends for 20 ...
- 2008 Local Online to Grow, But Needs Dedicated Sales Organization
Research Brief, Jack Loechner - Tuesday, January 1, 2008
According to the Executive Summary of a newly released Borrell Associates stu ...
- Aperture: Just Can't Get Enough
Media Magazine, Steve Farella, Audrey Siegel - Thursday, January 31, 2008
Americans simply can't get enough: Whether it is our passion to dri ...